BT share price: telecoms giant strikes multiyear deal for NBA coverage

on Nov 29, 2013
Updated: Oct 21, 2019
Listen, Friday, November 29: BT Group Plc (LON:BT.A) has signed another major deal as part of its push to attract British sports fans to its channels. The former state telecoms giant announced yesterday that it had reached an agreement with the National Basketball Association (NBA) to exclusively broadcast live NBA games in the UK and Ireland. The deal will see up to 200 games aired across BT Sport 1, BT Sport 2 and ESPN UK, the group said.

In yesterday’s London trading BT shares closed 0.25 percent higher at 374.85p
Trade these shares now through Hargreaves Lansdown from £5.95 per deal.
**NBA deal**
The multiyear deal marks the return of NBA basketball in the UK after previous rights holder ESPN Inc abandoned the British market, selling its UK unit to BT, earlier this year. Up to seven games a week will be aired throughout the regular season including the first two rounds of the playoffs, as well as the entirety of the conference and league final series. The first live game will be aired on December 1, when the Indiana Pacers face the LA Clippers.

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One of the main attractions in BT’s NBA coverage will be the All Stars game, which pits the biggest stars from the league’s Eastern Conference against their counterparts from the Western Conference at the midpoint of the season in February.
Commenting on the deal, Simon Green, head of BT Sport, said: “The NBA is simply the best basketball in the world. It is fast moving, high scoring and includes some the world’s most recognisable global sporting icons.”

Dan Markham, NBA Vice President, Media Distribution & Emerging Markets, also commented on the agreement, describing it as a “very exciting step for the NBA and basketball fans in the UK and Ireland”.
“With BT Sport’s first rate presentation and formidable portfolio of premium sports content, fans can now look forward to more NBA action than ever before in the UK and Ireland, including selected free streamed games,” he added.

The financial terms of the deal were not disclosed.

**Sports deals**
BT tapped into the sports market in August after securing the rights to broadcast live football games from the English Premier League. The telecoms giant struck another decisive blow this month by outbidding rival BSkyB (LON:BSY) for the rights to broadcast live matches from UEFA’s Champions League and Europa League for three seasons from 2015/16 (BT share price up on UEFA rights deal) .

In recent months BT has also added rugby union and the Ultimate Fighting Championship to its collection of sports rights.
**As of yesterday’s UK close buy BT shares at 374.85p**
**As of yesterday’s UK close sell BT shares at 374.85p**
Trade stocks with Hargreaves Lansdown from £5.95 per deal.
Prices can go up and down meaning you can get back less than you invest. This is not advice. Dealing services provided by Hargreaves Lansdown.


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