Facebook share price: Social networking giant introduces ‘Unfollow” button

on Dec 4, 2013
Updated: Oct 21, 2019

iNVEZZ.com, Wednesday, December 4: Facebook Inc (NASDAQ:FB), the operator of the world’s largest social network, this week introduced a new ‘Unfollow’ button that allows users to block posts from selected friends in a non-offensive way. The social network already had a button for that purpose called ‘Hide All’, but it seems that the change is designed to reflect specific phrasing adopted in services such as Twitter and Instagram.

In today’s pre-market trading, Facebook shares declined 0.2 percent to $46.65 as of 12:43 UTC.
The idea behind the new button, which Facebook began rolling out on Monday, is to “to help people curate their News Feed and see more of the content that they care about”, according to a company statement. This new way of hiding content from certain users does not differ from the old ‘Hide All’ method, but it signals that Facebook may be looking to adopt the same terms that are used in other social networking platforms. Users of Twitter Inc’s (NYSE:TWTR) have become very familiar with the concept of ‘following’ and ‘unfollowing’ within their service.

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**High quality news**
Facebook also announced on Monday an update to the News Feed ranking that “recognizes that people want to see more relevant news and what their friends have to say about it”.

“This means that high quality articles you or others read may show up a bit more prominently in your News Feed,” while lower quality content “may show up a bit less prominently”, the company said in a Monday blog post.

Facebook also said that it had recently started “looking at ways to show people additional articles similar to ones they had just read”. As a result of these efforts the network may soon start to offer up to three relevant article suggestions directly below News Feed posts to help users find interesting content on the same topic.
The company is also updating its system to highlight stories with new comments, so that users can keep track of the discussions related to a particular post.
**As of 13:47 UTC buy Facebook shares at $46.58**
**As of 13:47 UTC sell Facebook shares at $46.50**
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