Tesco share price: Supermarket group prepares Hudl 2 launch next year

on Dec 6, 2013
Updated: Oct 21, 2019

iNVEZZ.com, Friday, December 6: Tesco Plc (LON:TSCO), the UK’s largest supermarket chain, plans to release a follow-up to its £119 Hudl tablet next year, prompted by the huge demand for the device, the Guardian reported yesterday. The interest in Hudl has taken Tesco by surprise, with the supermarket giant admitting that it has struggled to maintain stock of the tablets. The updated model will attempt to build on this success and put the Hudl into even more hands in the UK.

In today’s London trading, Tesco shares rose 0.7 percent to 335.40p as of 8:05 UTC
**Huge demand**
“The new model will be an enhanced version,” Tesco’s Chief Executive Officer, Philip Clarke, told the Guardian. The original model sports a 1.5GHz quad-core processor, 16GB of memory, front and rear cameras, and runs on the Android 4.2.2 Jelly Bean operating system.

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The CEO announced that Tesco had sold more than 300,000 units to date, which exceeded the company’s initial plans for the run-up to Christmas. More than 35,000 Huddle tablets were sold in the first two days after its release and Tesco has run out of stock twice since the late-September launch (Tesco share price: Retailer faces strong demand for its Hudl tablet).

The Guardian quoted Ben Wood, mobile analyst with research firm CCS Insight, as observing: “With the UK being the hottest European market for tablets it comes as little surprise that Tesco is looking to build on the
success of its first foray into this segment.”
Wood also said that the budget tablet could be “a beachhead for a wider expansion into own-branded consumer electronics”, given its robust sales so far.

**Amazon’s approach**
The Hudl is not just a product for Tesco, but also a way for the retailer to attract more customers to its digital stores. The same approach is being successfully employed by the US e-commerce powerhouse Amazon Inc (NASDAQ:AMZN) which is using its Kindle range of tablets to boost online shopping and digital sales.

With the first Hudl, Tesco has chosen to do this in an unobtrusive way. Instead of being preloaded with a pile of shopping applications, the tablet uses a mostly standard Android OS with couple of additions from Tesco. The retailer has included a one-tap access button for Tesco services, including Tesco’s online grocery shop, the Tesco Direct store, Tesco’s F&F clothing store, Tesco Clubcard, Mobile network and
Tesco bank account access.
Tesco has also given Hudl users access to its on-demand streaming services such as Blinkbox movies, music and books, and Tesco’s Clubcard TV.
**As of 9:00 UTC buy Tesco shares at 332.65p**
**As of 9:00 UTC sell Tesco shares at 332.50p**

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