Burberry share price: Burberry launches Beauty Box

on Dec 16, 2013
Updated: Oct 21, 2019

iNVEZZ.com, Monday, December 16: Shares in Burberry Group Plc(LON:BRBY) have traded higher today, as the British luxury retailer continued its brand expansion with a new beauty store opening in London’s Covent Garden.

The Burberry Beauty Box has been opened in response to booming sales and the increasing popularity of the cosmetics lines launched by Burberry in April as the brand’s fifth product division. The store features the full Burberry Beauty collection of make-up and fragrance, as well as limited edition beauty products. The space also houses Burberry accessories including sunglasses, scarves and an exclusive selection of bags, available only in the Beauty Box. The concept, which will eventually be rolled out globally, seeks to marry design and colour signatures from the brand’s clothing lines with make-up products.

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Following the opening of Burberry’s technologically advanced flagship fashion store last year, the Beauty Box features a digital screen in the shape of the iconic Burberry check in the windows and a 16-ft digital chandelier, which will showcase product and campaign content over multiple iPad screens.

The Evening Standard quoted CEO Christopher Bailey as saying in a statement today: “The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make up, fragrance and accessories in new, playful and exciting ways.”
***Burberry share price advances***

Shares in Burberry have gained just over one percent so far today. The stock has risen almost 20 percent since the beginning of the year.
According to AnalystRatingsNetwork data, two research analysts have a ‘sell’ rating on Burberry, 15 have it as a ‘hold’, seven as a ‘buy’ and one calls it a ‘strong buy’. The stock’s average rating is ‘hold’ with a consensus price target of 1,614.95p.
**As of 12:19 UTC, buy Burberry shares at 1,462.00p.**
**As of 12:19 UTC, sell Burberry shares at 1,461.00p.**
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