Apple share price: Tech giant unveils new vision for maps

on Dec 21, 2013
Updated: Oct 21, 2019
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iNVEZZ.com, Saturday, December 21: US tech giant Apple Inc (NASDAQ:AAPL) has unveiled a smarter mapping app which can display a variety of layers at the tap of a finger.

Apple’s share price, which has added some five percent this year, closed 0.84 percent higher at 549.02p on the NASDAQ yesterday.
**Apple files ‘interactive map’ patent**
Apple filed a patent for an ‘interactive map’ with the US Patent and Trademark Office on Thursday, describing an app which will display layers of different information and highlight local landmarks and other spots based on the user’s location. The app will also allow users to see routes between any two places which they touch with a finger, and will provide information which might assist the user in deciding which one of the available routes to select.

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While existing apps from Google already offer layers for satellite views, weather, etc., Apple’s patent filing suggests that users will be able to fine-tune the views even down to the road they are driving on.
**Different modes**
In addition, users will be able to choose different modes to emphasise features relevant to a particular interest, e.g. commuting, tourism, weather, etc. For example, if the user is in a shopping mode, the map could display ads of stores which are in the vicinity of the user. As The Telegraph has noted in its coverage of the news, this feature could be potentially linked to Apple’s iBeacon app launched earlier this month. (Apple share price: iBeacon launches in U.S. retail stores) iBeacon allows a store to install transmitters which can wirelessly connect to an iPhone when a customer walks near a certain product sending notifications about upcoming deals and events.

Other modes in the interactive map could include ‘travel’, ‘sightseeing’ or ‘nature’, Apple has said in its filing.
**On December 20, buy Apple shares at $550.35.**
**On December 20, sell Apple shares at $549.76.**
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