Hargreaves Lansdown share price: Company named top broker for DIY investors

on Feb 7, 2014
Updated: Apr 9, 2020
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iNVEZZ.com Friday, February 7: Hargreaves Lansdown (LON:HL) took the top place in a survey of the UK’s best fund supermarkets, published yesterday by research group The Platforum. Shares in the investment shop traded marginally higher to 1,372.28p this morning.

The Platforum set up accounts with 12 direct-to-consumer fund supermarkets and tested their platforms over six months on factors such as ease of use, service, responsiveness and price. Hargreaves received top scores in every single category but cost, where it was “at the top end of the scale for large portfolios”. Second in place was Fidelity Personal Investing, with Barclays Stockbrokers, Betinvest and Charles Stanley Direct sharing third place.

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“The phone is typically answered by a knowledgeable, helpful human being within 10 seconds, you get personalised communications and it’s just easy to engage with them,” The Platforum’s report commented on Hargreaves Lansdown’s services.
The UK’s biggest investment shop on Tuesday announced it would scrap plans to increase charges for savers that prefer to buy investment trusts over unit trusts or other open-ended funds. The announcement came along with the firms half-year results, which showed a 43 percent increase in assets under management to ₤43 billion. Ian Gorham, chief executive of Hargreaves Lansdown, said the new fee had been scrapped because it proved unpopular with a larger number of customers. “We have always listened to clients and designed our service around what they want. It is clear that this particular aspect of our pricing change has been disliked,” said Gorham. You can read more about Hargreaves Lansdown’s half-year results at Hargreaves Lansdown share price sinks as H1 growth disappoints.

**Analysts on Hargreaves Lansdown**

Jefferies yesterday downgraded Hargreaves Lansdown from ‘buy’ to ‘hold’ due to the continuing impact of low interest rates on interest receivables. “We have trimmed our forecasts, reflecting a bigger hit to income from interest than we had previously thought,” analysts at the firm said.

Despite the rating downgrade, Jefferies lifted its price target to 1,250.00p from 1,150p on the back of expectations of higher growth between 2016 and 2019.
One investment analyst rates Hargreaves Lansdown as a ‘sell’, five give it a ‘hold’ rating and four call it a ‘buy’. The stock has a consensus rating of ‘hold’ and a price target of 1,361.75p.

**As of 11.01 UTC buy Hargreaves Lansdown shares at 1,371.10p.**
**As of 11.01 UTC sell Hargreaves Lansdown shares at 1,370.90p.**
Trade stocks with Hargreaves Lansdown from £5.95 per deal.
Prices can go up and down meaning you can get back less than you invest. This is not advice. Dealing services provided by Hargreaves Lansdown.

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