Twitter share price: Company testing Facebook-style profile pages

on Feb 12, 2014
Updated: Apr 9, 2020
Listen, Wednesday, February 12: Twitter Inc (NYSE:TWTR) is testing a major redesign of its profile pages in an attempt to improve the service’s mainstream appeal. The changes, which were first reported yesterday by technology website Mashable, represent a significant departure from Twitter’s signature look and are more reminiscent of Facebook and Google+.

In yesterday’s trading, Twitter shares closed two percent higher at $54, trimming its decline for the year to 15 percent. In today’s pre-market trading, the shares advanced a further 0.4 percent to $54.22 as of 11:06 UTC.
Earlier this month, Twitter posted its first quarterly results since becoming a public company. But the Q4 report turned out to be a disappointment to investors, who focused on the slowdown in user growth during the quarter, even though the microblogging service beat analysts’ expectations for revenue and profit (Twitter share price tumbles as user growth disappoints investors).

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Twitter’s executives admitted that the services challenging design reduced the rate of new-user growth.

“We simply need to make Twitter a better Twitter,” the company’s chief executive officer Dick Costolo told investors. He added that the firm was working on improvements to its web software and mobile apps to make it more accessible to newcomers, while helping the current ones to find the most relevant information based on their interests. It therefore appears that that the microblogging service is considering some sweeping changes.

Yesterday, Mashable’s Matt Petronzio spotted that a revamp of its Twitter profile page resembled the familiar Facebook design with space for a large (1500-pixel-wide) cover picture at the top and profile picture located at the top left corner of the cover picture. Changes were also made to the tweet stream, which has been transformed from a strictly vertical timeline into a mosaic-view of tweets with a heavier focus on photos.

Twitter has declined to comment on the changes. It is common practice for the company to test new features on a smaller scale before making the features available globally. In some instances, these tests have lasted several months. The fact that the company is apparently considering such a major shift from its minimalistic look is indicative of its willingness to make decisive moves in the pursuit of user growth.

**As of 12:03 UTC buy Facebook shares at $54.00**
**As of 12:03 UTC sell Facebook shares at $53.91**
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