Payday Loans: The average profile of a Serial Payday Borrower

on May 9, 2014

Peachy, a UK-based payday loan lender published some interesting facts about the average profile of a serial borrower. The company has issued more than 125,000 loans since the 6th of June 2011 and is one of the top ranked lenders on Google UK.

Most of the clients (36%) take a loan within the range of £200-£300.
The average loan period is 35 days.
37% of the borrowers are between 26 and 35 years of age.
60% of all borrowers are male. 40% Female.
47% of borrowers are taking a monthly salary in the range of £1,000-£1,499.
Only 7% of applicants are eligible for a loan.
Top Cities in the UK by volume of borrowers follow the country demographics: London, Manchester, Birmingham, Glasgow and Liverpool. is the trading name of Cash On Go Ltd.
The facts are available here.


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