Microsoft share price: Skype releases video messaging app for smartphones

on Oct 15, 2014
Updated: Oct 21, 2019
Listen, Wednesday, October 15: Microsoft Corp’s (NASDAQ:MSFT) communication service Skype has launched a new video messaging application for smartphones, in an attempt to attract more mobile users.

The new app, called Skype Qik, lets users send each other short video messages, which vanish after a certain period of time – much like in the popular video messaging app Snapchat.
“Skype Qik makes video conversations more spontaneous and fun so you don’t have to wait until your next call to connect with your favorite people,” Skype said of the new app in a blog post yesterday.

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In yesterday’s trading, Microsoft shares closed up 0.2 percent at $43.73. The company’s stock has advanced 16.9 percent since the start of the year.
**Skype Qik**
With Skype Qik, people will be able to record up to 42-second long videos and then send them to a friend or a group of friends. These messages will be stored for two weeks, before being automatically deleted. Skype said that users would be able to “erase any video [they’ve] sent from the chat, whether it’s been watched it [sic] or not”.

Another feature of the application is Qik Flik, which allows people to pre-record and store 5-second videos that can be then used as instant replies to messages.
Skype Qik requires that its users log in with their phone numbers rather than a username and password, an approach used by messaging apps such as Facebook Inc’s (NASDAQ:FB) WhatsApp and Rakuten’s Viber.

Skype plans to add more features to the app in the future, based on feedback from users.

By releasing a companion app for its main service, Microsoft is looking to strengthen its position in the mobile messaging space, which is brimming with competition.

“It’s a desktop service that migrated into mobile, so it’s been challenging,” Piero Sierra, director at mobile for Skype, commented as quoted by CNET.
Microsoft bought Skype Technologies in 2011 for $8.5 billion.
**Analysts on Microsoft**
According to the Financial Times, the 29 analysts offering 12 month price targets for Microsoft have a median target of $50.00, with a high estimate of $56.00 and a low estimate of $34.00. As of October 13, 2014, the consensus forecast amongst 51 polled investment analysts covering Microsoft has it that the company will outperform the market. The same consensus estimate has been maintained since the sentiment of investment analysts improved on September 15, the FT notes.
**As of yesterday’s US close buy Microsoft shares at $43.73**
**As of yesterday’s US close sell Microsoft shares at $43.73**


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