Twitter share price: Company starts tracking users’ mobile apps

on Nov 28, 2014
Listen, Friday, November 28: Twitter Inc (NYSE:TWTR) has boosted its tracking capabilities in a bid to serve better tailored advertising and other content to its users.
The microblogging company revealed on Wednesday that it was launching a new programme called “app graph”, which enables the company to track third-party applications that users have installed on their mobile devices.
“To help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in,” Twitter wrote on its website. The company clarified that it would not collect data within the apps.
The social media firm said that the data it collects through app graph would allow it not only improve its ad targeting, but to make better recommendations about other types of content. The firm said that it would help it serve better“who to follow” suggestions and deliver more relevant tweets, accounts or other content to users’ timelines
Twitter noted that users who weren’t interested in the feature could turn it off by adjusting the settings.

On Wednesday, Twitter shares closed 3.5 percent higher at $41.13. The company’s stock has plunged 35.4 percent since the start of the year.
US equity markets were shut yesterday due to the Thanksgiving holiday.
**New features**
Twitter has been rolling out new features as part of a push aimed at improving its core service in two main directions. The company has been trying to address stalling user growth and engagement, a problem that has caused serious concerns among investors this year. The microblogging firm is also looking for new ways to generate money from its platform.
On Wednesday, the company began testing a new feature in the US, which is poised to take Twitter deeper into the e-commerce realm. Called Twitter offers, the feature “enables advertisers to create card-linked promotions and share them directly with Twitter users”. The feature furthers Twitter’s efforts in the area, which began in September, when the company introduced a “Buy” button, letting people purchase products within tweets.
**Analysts on Twitter**
According to the Financial Times, the 34 analysts offering 12 month price targets for Twitter have a median target of $51.99, with a high estimate of $64.00 and a low estimate of $28.00. As of November 22, 2014, the consensus forecast amongst 77 polled investment analysts covering Twitter Inc suggests that investors to should hold their position in the company. The same consensus estimate has been maintained since the sentiment of investment analysts deteriorated on Nov 03, 2014, the FT notes.
**As of Wednesday’s US close buy Twitter shares at $41.13**
**As of Wednesday’s US close sell Twitter shares at $41.13**

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