Google share price: Next Glass model to be powered by Intel chips

on Dec 3, 2014
Updated: Feb 27, 2024
Listen, Wednesday, December 3: Google Inc (NASDAQ:GOOGL), the world’s largest online search company, will have a new chip supplier for the second version of its wearable device Glass, the Wall Street Journal reported earlier this week, citing unnamed sources familiar with the matter.

According to the report, the next Google Glass model, which is expected to come next year, will be powered by chips from Intel Corp (NASDAQ:INTL). The semiconductor giant will replace rival Texas Instruments Inc, which supplies the processor powering the first Google Glass model.
According to the sources cited by the WSJ, Intel plans to promote the device to companies such as hospital networks and manufacturers, while developing new workplace uses for the device. This would complement Google’s own efforts to encourage businesses to use Glass for work.
In yesterday’s trading, Google shares closed 0.2 percent lower at $538.59. Intel’s share price gained 1.2 percent to $37.60. The chipmaker’s stock has advanced nearly 45 percent since the start of the year.
**Glass at Work**
Originally aimed at the consumer market, Google’s goggle-esque computing device has raised significant privacy concerns, denting its mass appeal. Widely-regarded as nerdy and with a hefty price tag of $1,500, Glass has so far been viewed as more of a niche product rather than the next big thing in consumer electronics. However, thanks to its unique features, the device could be utilised in various industries, where employees work with their hands but need information, and there are already signs that Google is making progress in this direction.
The company has launched a programme called Glass at Work, through which it is working with software developers including Augmedix Inc and APX Labs LLC to encourage use of the product in industries such as health care, construction and manufacturing. With Intel on board, this push is likely to accelerate.
The Journal quoted Kevin Spain, general partner of venture-capital firm Emergence Capital Partners, who described the chipmaker’s involvement in the project as a “a positive signal, not just about Glass, but about the wearable category generally”.
However, it would not change Google’s vision for the device, an unnamed source told the WSJ. The source said that the search giant still views Glass primarily as a consumer device, adding that fewer than five percent of the 300-plus Google Glass team focus on Glass at Work.
Eric Johnsen, who started the programme before joining APX as vice president of business development, commented, as quoted by the WSJ: “We expect Glass to evolve and be more useful for companies, but it will still be a crossover device for consumers.”
Johnsen added that that the next version of Glass would likely have a longer battery life, which would appeal to both consumers and companies.
**Analysts on Google**
According to CNNMoney, the 42 analysts offering 12-month price forecasts for Google have a median target of $640.00, with a high estimate of $750.00 and a low estimate of $530.00. The current consensus among 48 polled investment analysts is to buy stock in the company, the website notes.
**As of yesterday’s US close buy Google shares at $538.59**
**As of yesterday’s US close buy Google shares at $538.59**

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