BT Sport expands television partnership with NBA

on Jan 16, 2015
Updated: Oct 21, 2019
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BT Group Plc’s (LON:BT.A) sports TV service BT Sport and the US National Basketball Association (NBA) have announced a multi-year partnership expansion that will begin from the 2015-16 season. Under the new agreement, BT Sport will broadcast up to seven live NBA games per week throughout the regular season and the first two rounds of playoffs, as well as the entirety of the conference finals and NBA Finals in June.

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BT Sport chief Simon Green commented: “I’m delighted that BT Sport will continue as the home of the NBA in the UK and Ireland.The NBA is simply the best basketball in the world and this year we will broadcast even more live and exclusive NBA games than ever before.”
The partnership will also include co-operation between BT Sport and the NBA on production of games in 4K ultra-high definition. The first-ever NBA game captured in this format will be the NBA Global Games London 2015.

BT Sport initially bought the rights to broadcast NBA basketball in 2013, as part of its efforts to build a strong sports rights portfolio to bolster its challenge to Sky Sports. The culmination of the battle between the two sports services is expected to come later this year, in the outcome of the latest auction for the broadcasting rights for England’s top football division.
In today’s trading, BT’s share price was up one percent at 404.30p as of 08:25 UTC. The company’s market capitalisation currently stands at £32.9 billion.
According to the Financial Times, the 18 analysts offering 12 month price targets for BT have a median target of 465.00p, with a high estimate of 525.00p and a low estimate of 245.00p. As of January 13, 2015, the consensus forecast amongst 35 polled investment analysts covering the company suggests that the stock will outperform the market.
As of 09:40 GMT, Friday, 16 January, BT Group plc share price is 404.90p.

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