WPP share price: Ad giant releases full-year results

on Mar 9, 2015
Updated: Oct 21, 2019
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WPP Plc (LON:WPP) today released its financial report for the year ended December 31. The highlights are provided below, with more to follow:

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Reported billings at £46.186 billion, up 6.8% in constant currency driven by a strong leadership position in net new business league tables.
Revenue growth of 4.6%, with like-for-like growth of 8.2%, 3.1% growth from acquisitions and -6.7% from currency.
Like-for-like revenue growth in all regions,led by strong growth in North America, United Kingdom and Asia Pacific, Latin America, Africa & the Middle East and Central & Eastern Europe, and by all sectors, with particularly strong growth in advertising and media investment management and branding and identity, healthcare and specialist communications (including direct, digital and interactive).

Like-for-like net sales growth at 3.3%,with the gap compared to revenue growth more than the first half, as the scale of digital media purchases in media investment management and data investment management revenue continues to increase.
Headline EBITDA growth of 0.7%,and up 7.5% in constant currency, reflecting currency headwinds, but giving 0.2 margin points improvement, to 19.0% on net sales, with like-for-like operating costs (+3.1%) rising slower than net sales.

Headline PBIT increase of 1.1%to £1.681 billion, up 8.0% in constant currency.
Net sales margin, a more accurate competitive comparator, up 0.2 margin points to an industry leading 16.7%, up 0.3 margin points in constant currency, in line with target.
Exceptional gains of £196 million largely representing gains on the AppNexus and Rentrak transactions completed in the second half, together with other gains of £45 million, including gains on the re-measurement of the Group’s equity interests, partly offset by £89 million of restructuring costs, £39 million of IT transformation costs and £7 million of investment write-downs, giving a net exceptional gain of £61 million.
Headline diluted EPS up 5.1%, up 12.6% in constant currency and reported diluted EPS up 15.7%, up 24.9% in constant currency, reflecting strong like-for-like revenue growth, acquisitions and margin improvement.
Final ordinary dividend of 26.58p up 12.4%and full year dividends of 38.20p per share up 11.7%.
Targeted dividend pay-out ratio of 45%, achieved in 2014, one year ahead of original schedule.
Return on equity[8] up to 15.0% in 2014, up 0.6 percentage points from 14.4% in 2013, versus a weighted average cost of capital of 6.1% in 2014 and 6.5% in 2013. During 2014 the value of the Group’s non-controlled investments rose by £398 million, to £669 million from £271 million, reflecting the increasing value of its content businesses, primarily Vice, and the technology partnerships formed during the year with AppNexus and Rentrak.
Average net debt flat, at £3.001 billion compared to last year, at 2014 exchange rates, reflecting the significant incremental net acquisition spend and share re-purchases of £588 million, offsetting the improvements in working capital at the period end.
Creative and effectiveness excellence recognised again in 2014 with the award of the Cannes Lion to WPP for the most creative Holding Company, for the fourth successive year, since the awards inception and another to Ogilvy & Mather Worldwide, for the third consecutive year, as the most creative agency network. In another rare occurrence in our industry, in 2014 Grey was named Global Agency of the Year 2013 by both US trade magazines Ad Age and Ad Week. For the third consecutive year, WPP was awarded the EFFIE as the most effective Holding Company.
Strategy implementation accelerated in a pre- and post-POG (Publicis Omnicom Group) world, as sector targets for fast growth markets and digital raised from 35-40% to 40-45% over the next five years.
January 2015 | Like-for-like revenue up 6.7% for the month, with like-for-like net sales, a more accurate competitive comparator up 3.9%, stronger than the final quarter of 2014 and 2014 itself.
**FY 2015 budget:** As in 2014, like-for-like revenue and net sales growth of over 3% and headline operating margin target improvement for both of 0.3 margin points, excluding the impact of currency.
**Dual focus in 2015:** 1. Revenue growth from leading position in faster growing geographic markets and digital, premier parent company creative position, new business, horizontality and strategically targeted acquisitions; 2. Continued emphasis on balancing revenue growth with headcount increases and improvement in staff costs/net sales ratio to enhance operating margins.
**Long-term targets:** Above industry revenue growth, due to geographically superior position in new markets and functional strength in new media and data investment management, including data analytics and the application of new technology; improvement in staff costs/net sales margin ratio of 0.2 to 0.4 margin points p.a. depending on net sales growth; operating margin expansion of 0.3 margin points or more on a constant currency basis; and headline diluted EPS growth of 10% to 15% p.a. from revenue growth, margin expansion, strategically targeted small and medium-sized acquisitions and share buy-backs.
As of 07:21 GMT, Monday, 09 March, WPP PLC ORD 10P share price is 1,541.00p.

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