Upcoming ICO: Venture-Backed Esports Betting Startup Pursues ICO

on Sep 26, 2017
Updated: Oct 11, 2019

The top 10 cryptocurrencies were trading well into the green today, with China’s NEO leading the pack and advancing more than 30%. This is the type of environment any business would want to IPO into, and it demonstrates a resilience to recent regulatory pushback. Blockchain-based Esports betting startup Unikrn started its public token sale this week in what so far has been a positive trading environment for cryptocurrencies.  

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Meanwhile demand for the UnikoinGold ERC20 Ethereum-based tokens is apparent as Unikrn execs says the company surpassed 250 million tokens turned. 

Unikrn’s public sale of the UnikoinGold token kicked off  a couple of days ago on the heels of a successful ICO pre-sale in which the company raised USD 15 million from venture capitalists. Investors who contributed to the pre-sale include CoinCircle, BlockChain Capital, Pantera Capital, Brock Pierce and Mark Cuban.

Cuban’s backing comes amid recent comments in which the billionaire investor softened his tone toward bitcoin, urging his fans to get on board after only a few years ago sounding more like JPMorgan’s Jamie Dimon in his remarks. 

The financing hybrid approach taken by Unikrn is a trend that’s catching on among tech startups, even as ICOs recently surpassed venture capital for early stage funding, according to Goldman Sachs. Startups gain the best of both worlds and venture capitalists get to participate in a market that is otherwise taking market share from them.

Meanwhile in addition to the expertise of the VC backers, Unikrn has tapped one of the blockchain veterans for its board of directors. Ethereum co-founder and Decentral & Jaxx CEO co-founder Anthony Di lorio has joined as a Unikrn purchaser and member of the board of advisors, according to an announcement. The idea is to integrate the UnikrnGold coins onto the JAXX wallet.

Unikrn lets participants bet legally on Esports using cryptocurrencies.The company is targeting USD 1 billion in revenue by next year, and expects to generate USD 100 million from its token sale.

For information on how to buy and trade Ethereum, see out complete guide here. 


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