ICO News: Bitcoin Surpasses Kardashians for Google Searches
You know cryptocurrencies have made it when more of the mainstream is searching for bitcoin then they are the Kardashians. Bitcoin surpassed the famous for being famous Kardashian clan for Google searches, according to Bloomberg. It didn’t happen overnight, as bitcoin has been around for about eight years now compared to the 14-year run so far for the Kardashian’s reality show. The Kardashian’s shock value, however, couldn’t hold a candle to a cryptocurrency whose price advanced about USD 2,000 in a single day to surpass the USD 11,000 threshold this week. As cryptocurrencies take their place in the mainstream, upcoming ICOs awaiting their day in the sun have more to cheer.
Bitcoin is crushing it all around. PriceWaterhouse Coopers (PwC) has become the first of the big four accounting firms to accept bitcoin as a form of payment. “It is also an indication that bitcoin and other established cryptocurrencies have now developed into more broadly accepted forms of settlement,” according to PwC chairman of Asia Pacific Raymund Chao quoted in The Wall Street Journal.
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The PwC/bitcoin transaction occurred in Hong Kong, which is one of the cities in which PwC is advising startups on their upcoming ICOs. Meanwhile, in Lund, Sweden, electric city car startup Uniti plans an upcoming ICO, and PwC’s digital assets division is reportedly advising the company ahead of its crowdsale.
The Upcoming Uniti ICO
Uniti is behind the maiden Certified Green Token Sale to support its mission of using technology in a way that is beneficial to society and the environment. They are going to sell Unity Green Tokens, which can be redeemed for various purposes including access to a data pool that they will build. Uniti also foresees its green tokens as a means to reward drivers for energy-efficient habits.
Their upcoming ICO is in the early stages, but in addition to PwC the startup has retained one of the world’s largest law firm, Baker McKenzie. The ICO pre-sale is for institutional investors and the public crowdsale is expected to unfold soon thereafter.