Upcoming ICO: Sermly Delivers Search Engine Tech to the Blockchain

There are some upcoming ICOs whose integration of blockchain technology is hard to find. That’s not the case for Sermly, whose product seems to be an amped up version of Google Analytics using Ethereum’s distributed ledger technology. The Sermly ICO pre-sale gets underway on Dec. 21 in which one SERM token will be sold for USD 0.37. The ICO pre-sale fundraising goal is USD 500,000, and the public ICO is scheduled for Q1 2018.

Sermly is a “search engine reputation service” that relies on machine learning and big data to generate results for what’s working and what’s not in online campaigns. Their blockchain-based tool incessantly analyzes online campaign results and protects data from being leaked with a goal of improving the user’s search engine reputation. For investors who are vetting the upcoming ICO, Sermly boasts seasoned SEO veteran Victor Karpenko at the helm, who has had a particular focus on Western SEO. 

How It Works

They provide an illustration of the process, which is comprised of a user creating a project and attaching regions and keywords to said campaign; next the data tool analyzes the project, delivering the perceived positive and negative elements that were discovered; the user also learns of their average search engine reputation level at this point; an analysis report is deliver along with advice for improvements; the user creates a task on the platform, and the Sermly tool helps them to achieve it; negative results are erased, and the user’s search engine score is bolstered. 

The Sermly project has a lot of work ahead of it, not the least of which involves adding search capabilities across languages, from Russian to Spanish, on the platform. They will also be integrating search capabilities from the likes of Bing, YouTube and Baidu, among others. It’s unclear if Google search capabilities will be added as well.

Launch of the platform isn’t expected until Q1 2019, so investors will need to remain patient. A recent article in Bloomberg suggests upcoming ICOs whose projects are in the earliest stages tend to perform the best.