Beliani, a European furniture retailer begins accepting crypto payments

By: Jinia Shawdagor
Jinia Shawdagor
Jinia is a cryptocurrency and blockchain enthusiast based in Sweden. She loves everything positive, travelling, and extracting joy and… read more.
on May 12, 2020
  • Beliani will accept payments in multiple leading cryptocurrencies including Bitcoin (BTC).
  • This partnership opens up the crypto space to adoption by Beliani’s 1 million customers.
  • Beliani is offering £80.83 discounts on all £323.33 and above purchases to support crypto payments.

Beliani, an online European furniture retailer has joined hands with BitPay to start accepting crypto payments from its customers. A report unveiled this news on May 12, noting that the furniture platform will accept a wide variety of digital coins. These include bitcoin (BTC), bitcoin cash (BCH), ripple (XRP), and ethereum (ETH). On top of these coins, the retailer will also accept payments in four stablecoins.

Commenting on this bullish move, BitPay’s co-founder, Stephen Pair said,

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“It’s great to see Beliani accept crypto adding new furniture options to BitPay users who are looking to spend bitcoin and opening new market opportunities to Beliani,”

Reportedly, the platform ships its products across 16 European countries. These include Germany, Switzerland, Austria, the UK, France, Italy, Spain, Portugal, and the Netherlands. Through its multinational reach, the firm has managed to bag more than 1 million customers.

Tapping into a new market and boosting crypto adoption

As a result of this integration, Beliani hopes to capture a new market of crypto enthusiasts and increase its sales. In so doing, the firm will also help onboard its existing users onto the crypto bandwagon. To help encourage crypto payments, the platform is offering an £80.83 discount on all purchases exceeding £323.33.

Praising BitPay’s payment solution, Beliani’s CEO, Stephan Widmer said,

“In today’s economic climate it’s easy to see the value BitPay adds by opening up our products to new consumers, and by being an early adopter of a payment technology that’s on the verge of exploding into mainstream adoption,”

Per Beliani, crypto payments will also benefit customers as they will be able to save 2-3 percent of the total payment. This percentage represents the processing fees charged by banking platforms whenever the customers purchase items.

The adoption of crypto payment solutions is on the rise

This news comes after BitPay partnered with Simplex earlier this year. This collaboration allowed BitPay’s users to purchase crypto directly from its app using bank cards. As a result, this joint effort helped minimize the amount of time that crypto enthusiasts have to wait before accessing purchased crypto. Per BitPay this partnership would cut the amount of time used to process crypto bought through credit cards from days to a few hours.

Do you think Beliani’s partnership with BitPay has the potential to onboard the retailer’s 1 million customers onto the crypto bandwagon? Share your thoughts in the comment section below.

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