LTD.INC, Wrangler, Leon Bridges launch NFT collection
- Wrangler will launch 75 digital-only NFTs, crafted around a rare denim suit tailored exclusively for Bridges
- NFTs will give access to a virtual wearable, digital communities, and one VIP pass to a Bridges show
- “Mr. Wrangler” fashion campaign is fully carbon-negative
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NFT marketplace LTD.INC has launched its first fashion campaign “Mr. Wrangler” in partnership with denim brand Wrangler and Grammy award-winning artist Leon Bridges, Invezz learned from a press release.
Bridges reached out for a rare suit, core of the collection
Wrangler will launch 75 digital-only NFTs, crafted around a rare denim suit tailored exclusively for Bridges. A unique physical replica and digital NFT of the suit will be featured in a second drop. It will be showcased at a private New York Fashion Week event in September.
Daryl Kelly, CEO of LTD.INC commented:
We are honored to partner with Wrangler and Leon Bridges to launch the “Mr. Wrangler” NFT Collection for the brand’s 75th Anniversary. The collection represents a first of its kind NFT class that crosses the physical, digital and virtual worlds. Over the last year, we have been forging partnerships with well-established artists, brands and creators to help them step into space and craft thoughtful NFT collections that bridge the gap between the physical and virtual economies, allowing them to connect with their audiences in new and exciting ways.
Access to VIP pass, digital community, digital metaverse wearable
Apart from owning the art, each NFT from the collection will give access to a virtual wearable, digital communities, and one VIP pass to an invite-only, private show by Leon Bridges at New York Fashion Week in September this year.
Sean Gormley, Global Creative Concept Director at Wrangler said:
This journey began when Leon Bridges reached out for a custom heritage denim suit from Wrangler. Exciting innovation is happening at the intersection where the physical meets the digital and where craftmanship meets technology. Wrangler rides into a digital renaissance with an authentic expression about the past and the future.
Leon Bridges added:
Fashion, technology and music influence us all, and I love the way Wrangler is interconnecting all three on this wild ride. Through Wrangler, I channel my Texas roots and the essence of who I am, so I’m honored to help the brand celebrate its history while continuing to write the future.
“Mr. Wrangler” is fully carbon-negative. This is guaranteed through a collaboration with Offsetra, which supports enterprises in achieving net zero ambitions.
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