Realm and Alkimi partner for metaverse ads
- Realm and Alkimi want to restore quality exchange between users, advertisers, and publishers
- Realm will leverage Alkimi’s technology to encourage players to earn from advertisements
- Users choose to opt in for ads and enjoy customized, branded content or opt out and maintain data control
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Realm, a mobile-first, play-to-earn, social impact driven metaverse and Alkimi Exchange announced a partnership to collaborate on a fraud-free, transparent, and sustainable advertising environment in the former’s metaverse, Invezz learned from a press release.
As Realm’s core values correspond to Alkimi’s goal to restore quality exchange between users, advertisers, and publishers, the partnership is not only exciting, but also mutually beneficial.
Realm leverages Alkimi tech to incentivize players
Realm will leverage Alkimi’s technology to encourage players to earn from advertisements. Alkimi is a sustainable, decentralized advertising exchange running on Constellation’s Hypergraph. Realm’s metaverse places a focus on user experience, providing players with ownership of their in-game assets, acquisitions, and creations.
Realm’s co-founder and CEO Matthew Larby commented:
Advertising is a fundamental part of most existing social applications, but the deal’s been pretty bad for both the person who creates the data and the advertiser who struggles to verify their spend. Realm partnering with Alkimi enables us to tap into revenue streams from existing advertising formats, then share that revenue with the player that created the data in a transparent way.
Ben Putley, CEO and co-founder at Alkimi Exchange added:
The Metaverse will quickly become a channel advertisers will look to include in their strategies. Working with Realm allows us to help advertisers find their users in metaverses in a respectful, transparent and effective way.
A promising future
As Realm looks to develop and evolve for the future, it is compelled to create metaverse ads that add value to branded partnerships. At the same time, users will be able to decide whether to opt in for ads and enjoy customized, branded content or maintain control of their data by opting out.
About Alkimi Exchange
Alkimi Exchange is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.
Realm is a mobile-first, play-to-earn, social impact driven Metaverse that allows gamers, players and artists to create their own personalised NFT microverse. Creators can bring unique music, art, and games into their realms.