Wrexham owners Ryan Reynolds and Rob McElhenney buy stake in Liga MX Club Necaxa

By:
on Apr 30, 2024
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  • Liga MX has been a major draw in the U.S., holding the top spot until 23 when the Premier League overtook it.
  • Club Necaxa's valuation soared past $200 million in 2022 with further investments.
  • Wrexham has announced a preseason tour in the U.S. scheduled for July.

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This could include branding efforts like a potential docuseries similar to “Welcome to Wrexham,” which boosted Wrexham’s global profile, though any media projects would need to navigate rights agreements with Necaxa’s broadcast partners.

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Liga MX’s standing in U.S. viewership

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Liga MX has been a major draw in the U.S., holding the top spot until 2023 when the Premier League overtook it.

Despite this, Liga MX matches, such as the 2023 Apertura final between América and Tigres, continue to pull in viewership figures on par with the biggest Premier League games, each drawing 2.3 million viewers in the U.S.

With Liga MX now second only to the Premier League in U.S. soccer viewership, Necaxa’s profile may be boosted by their new high-profile owners.

History and future of Club Necaxa

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Club Necaxa, with over a century of history and based in Aguascalientes, saw a significant investment in 2021 when Americans Al Tylis and Sam Porter acquired a 50% stake.

The club’s valuation soared past $200 million in 2022 with further investments.

Reynolds and McElhenney’s entry into this group is expected to further enhance the club’s visibility and commercial prospects.

Wrexham’s success under Reynolds and McElhenney

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Since their takeover in February 2021, Reynolds and McElhenney have dramatically increased the global attention on Wrexham.

The club has won several promotions under their guidance, recently moving up to League One after a decisive victory.

The ownership’s effective management and innovative promotion strategies, such as the Emmy-winning “Welcome to Wrexham” series, have revitalized the club and drawn new fans worldwide.

Upcoming U.S. tour for Wrexham

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In related news, Wrexham has announced a preseason tour in the U.S. scheduled for July, with matches against Bournemouth, Chelsea, and the Vancouver White Caps.

This tour not only serves as preparation for their upcoming season but also as a chance to expand their U.S. fan base.

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