Your business might have a snazzy website – but in most cases, this is not where potential clients obtain information about your business. Today, it is very common for shoppers to check out user reviews of local businesses. Shoppers use review sites or social media channels such as Twitter or Facebook to gather information.
Since many shoppers look at sources outside of your business’s official marketing avenues, it can be challenging to ensure they find correct information about your business. Remember that anonymous online reviews are subject to fraud. According to a popular research firm, by 2014, 10-15% of online reviews were likely to paid for or fraudulent. Personal preferences and/or faulty memories can cloud personal recommendations.
For you to combat any cases of false information, it is highly important always to take a proactive approach in managing your business’s online reputation. Both premium and free tools exist to help you monitor your brand name and respond accordingly across social media. Some of these tools include:
This free tool provides you with basic searches across different WebPages as well as public updates on various social medial platforms for the precise keywords you select.
This is another free service that allows you to search Facebook and Twitter for any mentions of your business.
Mention is a free service that is available on both mobile and desktop. It allows users to set up search alerts for keyword and brand mentions across various media such as videos, social media services, and blogs. You can also add your employees’ or business partners’ email addresses to this service. This ensures they also receive alerts any time you receive.
You can get this service on both premium and free versions. It provides an array of tools that help you track your business brand on the social media as well as manage your own social media profiles. Hootsuite free version allows users to manage close to five social media profiles and download basic analytic reports using certain profiles or keywords. You can also use the free version to program your social media posts way in advance.
The paid version enables you to monitor approximately one hundred social profiles and download advanced analytics reports. Using this pro-version, you can add approximately nine team members and take advantage of the countless advances features it brings with it.
Viralheat allows you to track any social mentions and compare the mentions of your business to your competitors’. Its free version allows you to both monitor and manage close to five social media services as well as schedule posts in advance. The pro version offers access of up to fifteen social accounts including Google+.
This tool allows you to manage close to ten social media accounts simultaneously with limited monitoring of the brand-related mentions from the web, Facebook and Twitter.
In conclusion, it is important to note that paying attention to what is being said about your company or business online is not enough. Once you find out what people are saying, employ effective strategies to counter it. This is regardless of whether it is positive or negative.
Jenny Richards runs one of the leading content marketing agencies in the country. She is the right person to talk to if you want to find out more about top consumer reviews.