What is Inflr?
Inflr is a platform for influencers and advertisers to connect.
Influencers are given a score using the INFLR algorithm to identify their influencing power.
Advertisers are easily able to find influencers based on many variables, including their audience demographics.
With the advent of internet and digital media, passive consumers have become active participants.
Numerous interactions became possible, from opinions expressed through tweets, to participation in live streams sponsored by brands.
As a consequence of these new digital tools, the forms of communication have been diversified.
Common users are no longer just the receivers of messages from master platforms – they have become content producers, allowing rapid scalability and an increased range of messages.
What Inflr says
Inflr is focused on creating digital marketing solutions using the latest technology for micro-influencers.
We believe that all micro-influencers should have the opportunity to participate in an exchange that stimulates the creation of high-quality advertising content and allows digital influencers to be compensated for the true value of their influence.
- Website: http://token.inflr.com
- Headquarters: São Paulo
- Year founded: 2014
- Company type: Public Company
- Company size: 0-1 employees
For more info on the Inflr project, please refer to the whitepaper