What is Truth Data Cloud?
Truth Data Cloud is a blockchain-based platform and data marketplace that enables consumers to control the storage of, and trade in, their personal browsing and buying intention data.
This data is securely stored in their personal Truth Data Wallet: Consumers are incentivised to join the Truth Data Cloud and earn TRU rewards for keeping their data up to date.
When their data is used by advertisers, publishers, loyalty programmes and applications built on the Truth Data Cloud, TRU tokens further reward the consumer for sharing their data.
What Truth says
Truth Data Cloud is a blockchain-enabled personal data management and reward system.
Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open APIs letting third parties launch the next generation of GDPR-compliant applications.
Truth Data Cloud will empower consumers to share the data they want to share.
Consumers can choose to sell their personal data to brands, agencies and publishers and directly benefit from its use in personalised advertising, in the form of discounts and offers on goods and services or as currency.
The Truth Data Cloud will openly reward consumers for transparent, permission-based use of their personal data, unlike the recent Facebook data scandal and the pervasive nature of digital advertising – unwittingly powered by consumers’ personal data.
In return for access to their personal data, consumers will receive Truth Tokens, which represent consumer data held securely within the blockchain-enabled Truth Data Cloud.
Truth tokens can be exchanged for discounts on goods and services or exchanged for their preferred currency.
The Truth Data Cloud will have open APIs and SDKs to encourage third party applications to integrate with the marketplace.
This will create huge potential for the platform’s uses, such as influencer marketing, loyalty programs and customer relationship marketing.
- Website: http://www.truth.tech
- Headquarters: London, England
- Year founded: 2018
- Company type: Public Company
- Company size: 11-50 employees
- Specialties: GDPR, Advertising, GDPR Compliance, Data exchange, Blockchain, Data security, Marketing, and Regulation
For more info on the Truth project, please refer to the whitepaper