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Amazon share price: US tech giant wins the rights to show UK Premier League games

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Amazon shares closed lower in the US Thursday amid news the US tech giant won the rights to show 20 UK Premier League football matches on its own subscription TV service. Jeff Bezos’ business has secured the ability to show the football matches from the 2019-20 season, in a three-year deal.

Amazon shares ended the US Thursday trading session 0.38% lower at $1,689.30. The stock is also lower in after-hours activity.

Amazon wins Premier League rights

The details from Amazon are that it will be able to show 20 matches per season from the world’s most watched football league, to its own Prime Video subscribers, at no extra cost. Prime members will also be able to watch Premier League Highlights each week.

Prime Video will show all 10 matches over one Bank holiday and another 10 during one midweek fixture programme.

“We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership,” said Jay Marine, Vice President of Prime Video in Europe.

“The Premier League is the most watched sports league in the world.  Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video,” Marine added.

New partners for the Premier League

Prior to this deal, Premier League football in the UK was only available on Sky Sports and BT Sport TV channels.

“Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights,” said Premier League Executive chairman, Richard Scudamore.

“Prime Video will be an excellent service on which fans can consume live Premier League football – including for the first time in the UK a full round of matches –  and we look forward to working with them from season 2019/20 onwards.,” Scudamore added.

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