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Apple shares rise amid reports it will unveil new iPhones at September event

Apple shares ended higher in the US Thursday, amid widespread reports the tech innovator will unveil three new iPhones at an event it is hosting on September 12th. The event date coincides with the tech giant’s traditional iPhone launch period, while a new Apple watch could also feature.

Apple shares closed 0.92% higher at $225.03 in the US Thursday. The stock was also a little higher in after-hours activity.

Apple to unveil new iPhones?

Next to no clues have been discerned from the invitation that has been sent out for the September 12th event in its Steve Jobs theatre, at the Cupertino, California campus. However, previous rumours and reported ‘leaks’, suggest that three new iPhones will be on show.

While each of the three expected new iPhone models are anticipated to be based on the iPhone X, they will likely each attract different audiences.

One iPhone that is expected to be unveiled, is rumoured to have a larger screen than the current X model. Another, is expected to have an edge-to-edge screen, but come in cheaper than the current iPhone X, due to the LCD screen.

And, the third model, could be a gold version of the iPhone X; Apple reportedly filed documents seeking approval for a gold version of the phone, but only released it in silver and grey.

While the rumour mill will likely be in overdrive for the next two weeks, no confirmed details will be available until the special event takes place.

Apple buys AR lens start-up

Separately, Apple has also purchased a startup that makes lenses for AR glasses. Tim Cook’s tech firm has acquired Akonia Holographics, based in Longmont, Colorado.

“Apple buys smaller companies from time to time, and we generally don’t discuss our purpose or plans,” the tech business said in a statement.

On the Akonia website, the company explains that it has “over 200 patents pertaining to holographic systems and materials. The HoloMirror™ has introduced new possibilities to finally enable lightweight, high-FOV and low-cost consumer AR head-worn displays.”

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