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Apple shares rise, but $1 trillion remains out-of-reach, for now

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Apple shares closed higher in the US Monday and are poised to open in the green Tuesday, after the first day of its WWDC conference saw the tech innovator unveil some new tech. However, while the stock hit a high level in intraday trading, the closing level proved a little disappointing, for some.

Apple shares ended the US Monday trading session 0.84% higher at €191.83. The stock is also higher in pre-market activity.

WWDC conference news

The US tech giant unveiled a number of updates and tech developments at its World Wide Developers Conference.

The new augmented reality development tools available in iOS 12, was well received. ARKit 2 will give developers more tools to allow them to include augmented reality in their own work.

And, the Animoji update which allows it to track animals’ facial features too, is another update that users are sure to enjoy.

Also gaining interest, is the development of features to help combat smartphone addiction. Screen Time allows users to better understand how much time they spend on their phone and can also limit the amount of time spent on apps.

In addition, the new Do Not Disturb during Bed Time mode, means your phone won’t keep you awake with notifications throughout the night. It also gives parents detailed access to their children’s smartphone activity.

“With iOS 12, we’re enabling new experiences that weren’t possible before,” Craig Federighi, Apple’s senior vice president of Software Engineering,” said.

Security and Social Media

Apple’s iOS 12 will also feature enhanced privacy and security for iPhone users.

The tech giant has developed Intelligent Tracking Prevention, which helps “block social media “Like” or “Share” buttons and comment widgets from tracking users without permission,” Apple said.

“Safari now also presents simplified system information when users browse the web, preventing them from being tracked based on their system configuration,” the tech giant said in a press release.

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