Facebook shares rose Monday, ahead of news that over one-in-four US users have deleted the Facebook app from their smartphone in the past 12 months. The survey conducted by Pew Research Center, also highlighted that around three quarters of users of the social media platform, have taken some action regarding their accounts, during the past year.
Facebook shares ended the US Monday trading session 0.70% higher at $164.18. However, the stock is currently lower in out-of-hours activity.
US users delete Facebook app
Research by the Pew Center, shows that 26% of those it surveyed said they had deleted the Facebook app from their smartphone during the past year.
Other actions that have been taken during the past 12 months are:
- 54% of those surveyed have adjusted their privacy settings.
- 42% have taken a break from checking the social media platform for several weeks, or longer.
In total, the survey found that 74% of US Facebook users had taken some action regarding their account. Pew conducted their research after the Cambridge Analytica scandal which found Facebook user data had been illegally stored and used by the data research firm.
While the survey shows that a large number of US users have taken action on their Facebook accounts, it also discovered that there are differences in the action taken, depending on the age of the user.
Some 66% of users aged between 18-49 have adjusted their privacy settings, compared with 33% of those aged 64 and over. Some 47% of the younger age groups have taken a break from checking the platform, compared with 40% of the older group.
Meanwhile, 44% of the younger users have taken the step to delete the Facebook app from their smartphone. Only 12% of users over 64 have done the same.
Facebook’s use-of-data and privacy policies remain under scrutiny around the world. How long the tech giant must weather the storm caused by the catalyst of Cambridge Analytica, is unknown.