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Google shares fall, agrees new partnership with Feefo to improve AdWords

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Google shares ended the US Tuesday session lower, as it agreed a partnership with reviews site Feefo. The partnership is designed to improve the power of Google’s AdWords service for marketing users.

Google shares closed 1.48% lower at $1,068.07. However, the stock is in the green in after-hours activity.

Google beefs up AdWords

The online, keyword ad space is a busy market place and while AdWords is a prominent player, this move to partner with Feefo to improve its capabilities shows Google remains committed to its online services provision for global users.

Feefo shared the news Tuesday in a blog post, detailing the benefit for its users and the review firm, too.

“We’re proud to partner with some incredible companies here at Feefo,” the reviews site said. “Now, we’re delighted to announce that we’re working with tech giant Google to increase the impact of Google AdWords campaigns for our customers!”

Google was also upbeat on the partnership and the benefits it will bring to AdWords users.

“We’re pleased to have Feefo on board as a Google partner,” Adrian Blockus, Google’s Head of Channel Sales for the UK and Ireland, said. “Feefo has the product knowledge, advanced technology and insight needed to create and optimise Google AdWords campaigns for their customers.”

Google migrates Hangouts users to Meet

Sundar Pichai’s tech giant also confirmed Tuesday that is was beginning the migration of all G-Suite classic ‘Hangouts’ users to its newer, ‘Hangouts Meet’.

“After continued positive feedback from our customers who have begun using Meet, starting May 29th, we’ll enable Hangouts Meet for all G Suite domains that are automatically upgrading on Google’s recommended schedule,” Google said in a blog post.

The tech giant added the migration is set to take place over the next month. However, any users who wish to schedule meetings in classic ‘Hangouts’ can still do so during this transition period, Google said.

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