**HomeServe USA Signs Affinity Deal With Social Welfare Group AARP**
LONDON (Alliance News) – HomeServe PLC on Tuesday said its US arm has signed an affinity agreement with non-profit social welfare group AARP Inc.
Under the terms of the deal, HomeServe USA will offer home emergency cover to AARP members. Initial test marketing for the new provision will start in December this year, with the roll out of the programme due to start in 2016 and into 2017.
HomeServe didn’t say how much the deal is worth, but said it expects a net investment cost of GBP6 million in marketing in its full year 2016.
The group also said it is seeing good momentum in its US business, with five new partnerships and an extension signed in the first half of the financial year.
“I am very pleased with the progress of our business in the USA and particularly with the signing of our newest and largest affinity relationship with AARP, an organisation with one of the most reputable brands in the USA,” said HomeServe Chief Executive Richard Harpin.
“The investment in marketing over the next two years will deliver additional customer growth in the medium term,” Harpin added.
By Sam Unsted; [email protected]; @SamUAtAlliance
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