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Ubisoft shares rise amid video game streaming project with Google

Ubisoft shares are higher Tuesday, following news the French video game developer is partnering with Google to test a video game streaming service. Google is teaming up with Ubisoft to test ‘Project Stream’ with the latest Assassin’s Creed release.

By 1035 BST, Ubisoft shares were 1.86% higher at €98.42. The stock has been broadly steady in recent weeks. Google shares, meanwhile, ended the US Monday session 0.12% in the green at $1,208.53.

Ubisoft, Google streaming test

Google announced late Monday, the plan to test its ‘Project Stream’ service by allowing a limited number of users to play the soon-to-be-released Assassins Creed Odyssey on a live stream. Users can apply for places to pay the game for free during the test phase, which will begin October 5th.

“Streaming media has transformed the way we consume music and video, making it easy to instantly access your favourite content,” said Google Product Manager, Catherine Hsiao. “It’s a technically complex process that has come a long way in a few short years, but the next technical frontier for streaming will be much more demanding than video.”

“We’ve been working on Project Stream, a technical test to solve some of the biggest challenges of streaming. For this test, we’re going to push the limits with one of the most demanding applications for streaming—a blockbuster video game,” Hsiao added.

Streaming holds huge potential

While live streaming content and graphic rich tech, such as video games created by Ubisoft, is a key technological step for Google, Ubisoft is equally excited about the live streaming of its latest video game release.

“Our teams in Quebec City and our studios around the world that contributed to Assassin's Creed Odyssey are thrilled to be a part of this opportunity to advance Google's research into streaming technology,” Ubisoft said in a blog post.

“Streaming holds tremendous potential. Google's Project Stream, the Ubisoft Platform Infrastructure, and the efforts of other companies will help unlock that potential and break down barriers that once prevented many from playing and enjoying our games,” Ubisoft added.

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