At whatever point you are in trouble, do you ordinarily race to your nearby neighbor or your mama for guidance? While some of you may at present do as such, that has changed for millions around the world. The cell phone has turned into man’s new closest companion as it permits a him to get to a large number of sites, play diversions, associate with anyone they have to connect with, listen to their most loved music, and get counsel and data on various subjects.
Rather than barraging themselves with multiple gadgets, individuals now essentially utilize a cell phone as a camera, a portable workstation, an mp3 player, a video player, a number cruncher, and for various different capacities. Fundamentally, for individuals in the contemporary society, their whole world is encased in the palm of their hand.
With the immense reach of a smartphone, businesses were likely to catch up with the trend and increase their chances of success. Cell phone business applications permit clients to get to business sites and perform important capacities with the swipe of a finger. That’s the short and long of it?
With this fast-paced revolutionary business environment, it is absolutely compulsory for businesses to keep in stride with trends. Mobile applications are the revolutionary innovation that have significantly aided businesses in gaining and retaining clients and providing essential information with maximum reach. The lady who was lazy to take out her laptop and surf different boutiques for the perfect dress can now simply see the boutique’s mobile app to log on and see the latest designs, inquire about prices, and instantly be informed about new offers. The man who is not aware of how much his car is worth can log onto the mobile app of a local car dealer instantly to know if the offer he is getting is worthwhile.
Mobile applications lead to a larger audience, more customer engagement, and may also lead to more transactions conducted through the business’ website. Thus, whether you are an Apple or Android user, many businesses have centered their operations upon the mobile app that they are encouraging you to install on your phone.
How else have apps affected businesses? Now large retail giants require less shelf space and can provide customers with virtual online stores. Previously, customers had to walk-in to those stores, now the stores simply rest in their palms. Thus, the business environment has also become more adaptable and flexible towards catering to consumer trends and changing consumer needs.
Many businesses have significantly progressed because of the use of mobile apps. As people check their smartphones up to an average of 200 times or more a day, what better place to reach them than on their smart phone? Whether it is the dissemination of information, making a quick transaction, or allowing customers to place requests and feedback, mobile apps have got it all. Thus, they are the key to registering your brand with a user.
“An app is a perpetual neon sign you put in the user’s range of vision. It helps your brand be visible, and more importantly, be available to the end user at all times. It’s an absolute necessity to get the brand into the user’s sub-conscious,” said Haider Ali Khan, CEO of UAE’s leading property portal Bayut.com.
Khan is of the view that the time lag involved in the dissemination of information and the difficulties involved in grasping the attention of the right audience have been eliminated or at least significantly reduced with the mobile app. Additionally, push notifications make it possible to inform users of new developments instantly, which has become a convenience for businesses and customers alike.
“Websites were great because they allowed businesses to save costs by selling in a virtual marketplace, but apps are far superior for their ability to keep the user informed at all times and at all places leading to better prospects of sales,” Khan added.
The manner and pace in which information is disseminated highly matters in today’s contemporary work environment. A second lost may be equal to a dollar lost and a second saved can be equal to a dollar saved, or more!
“It’s a cut-throat environment,” said Zeeshan Ali Khan, CEO and co-founder of Zameen.com, Pakistan’s top real estate portal. “Success in today’s business environment relies on the power of data and trend analysis and how quickly you can process them. If you have a good deal at hand but cannot get it across to the right person, it’s of no use whatsoever. An app lets you do that. It lets you get the information to the right quarters in the shortest possible time.
Mr. Khan added, “Our website was doing great, but it required clients to get a hold of a computer to extract the information they needed. Smartphones and apps have changed the game completely, and our mobile website and apps now bring in a third of our users. Information is available at all times and it is more current, more accessible, more relevant and consequently more usable. The world is literally now at your fingertips,”
Business owners that consider the mobile app a trend or a fad that will go away after a while need to ‘smarten up’, because whether your business stays or not, the mobile app is here to stay.