Australian equity crowdfunding firm VentureCrowd, owned by Artesian, has teamed up with property group Mirvac to tap into Australian real estate crowdfunding with a new property investment website, VentureCrowd Property.
The new platform will allow wholesale investors to commit as little as $100, with no upper limit. The companies hope that, in time, evolving legislation would make the tool available to the retail market as well.
“Affordability of property is of course a huge problem and if you’re a young investor the barriers to entry are quite high,” VentureCrowd chief executive Jeremy Colless said as quoted by StartupSmart. “Crowdfunding platforms such as VentureCrowd allow investors to deal directly with a property without the barriers to entry.”
While other platforms have also launched real estate crowdfunding projects in the past months, VentureCrowd Property is the first one backed by an established developer, The Australian Financial Review argued. This allows VentureCrowd to appeal to not only the younger generation of investors, but also to the more traditional demographic that are not as familiar with the concept of crowdfunding but will recognise Mirvac as a trusted player in the real estate market.
“We think [the platform] will make equity crowdfunding more appealing to a much bigger crowd of investors,” Colless said. “Australians have had a long time love affair with real estate, and we think it will popularise crowdfunding and venture capital.”