The founding of Dunelm Group plc dates back to 1979. It all started as a market stall set up by Bill Adderley for his wife, Jeany Adderley. The two put in every penny into the growing of the stall, and in 1984, the stall flourished into a recognized brick and mortar.
The rapid growth of the business led to the establishment of the company’s headquarters in Syston, Leicestershire, UK. Dunelm Group plc was initially dealing with home textiles. However, as it continued to grow, it spread its wings to accommodate manufacturing and a furniture market.
Its everyday activities are supported by promises it has made to its customers; to offer value and great choice, inspiring shopping experience, and convenience. To reach more of its customers, the company introduced an integrated marketing campaign.
Dunelm Group plc encounters customers of all ages and from all walks of life. It is always looking for ways to offer quality and desirable brands. The company has a listing on LSE.