Flutter Entertainment plc is a leading business venture offering bookmaking services. It was established in 2015 following a merger between Paddy Power and Betfair companies. The company is listed in the London Stock Exchange and a component of the FTSE 100 Share Index. It has headquarters in Dublin, Ireland. It has acquired several ventures, and currently, it owns several brands such as Betfair, Sportsbet, Fanduel, Paddy Power, and TVG. Its operations are spread across the UK, Ireland, and Italy.
Despite the challenges encountered, such as restrictions imposed on gambling and money-laundering activities, the company has continued to prosper worldwide. It has more than 600 betting firms in the UK and Ireland with several other operations in the US and Australia. It has four major divisions, namely: retail, online, and other branches in the US and Australia. Its operations are regulated by the Gambling Commission, UK. Currently, the company intends to rebrand, awaiting shareholder approval.