The first store of Ted Baker Plc was opened in 1988. It was started by Ray Kelvin in Glasgow before others followed in Manchester and Nottingham. As the business continued to expand to other regions, it opened its corporate offices in London.
Ted Baker operates both wholesale and retail businesses in the clothing industry and from carefully selected stores in the USA, New Zealand, and Australia. It also has outlets in Canada, the Middles East, and in South Africa. It has been building its British label into a global brand with a focus on attention to detail, quality, and efficient service.
Through intense marketing, the luxury clothing retail company has remained one of the brands which are continually seeking an international presence. It does not use advertising campaigns for its marketing. It uses word of mouth and ordinary marketing.
Ted Baker plc is a primary advocate of doing things right in business, and it is also listed on the LSE market.