Aditya Birla Fashion and Retail Limited manufactures and distributes branded fashion apparel and accessories in India. It operates through two segments, Madura Fashion & Lifestyle and Pantaloons. It offers western, casual, ethnic, formal, party, and active wear for men, women, and kids, as well as footwear, handbags, cosmetics, perfumes, fashion jewelries, and watches. The company markets its products under the Rangmanch, indus route, Ajile, Honey, Akkriti, Chalk, Annabelle, Poppers, Chirpie Pie, Louis Philippe, Van Heusen, Allen Solly, Style Up, Peter England, Fred Perry, The Collective, People, Bare, Hackett London, American Eagle, Rig, SF Jeans, Ralph Lauren, Byford, JM Sports, Lombard, Forever 21, Ted Baker, and Simon Carter. As of June 10, 2019, it operated 2,714 stores, as well as sells through online. The company was formerly known as Pantaloons Fashion & Retail Limited and changed its name to Aditya Birla Fashion and Retail Limited in January 2016. Aditya Birla Fashion and Retail Limited was incorporated in 2007 and is based in Mumbai, India.