Adlabs Entertainment Limited develops and operates theme based entertainment destinations in India. It operates through Tickets, Food and Beverage, Merchandise, Rooms, and Other Operations segments. The company operates theme, water, and snow parks under the Imagica brand; and a hotel comprising 287 rooms under the Novotel Imagica brand. It also owns and operates a range of food and beverage outlets, restaurants, and candy stores under the Roberto's Food Court, The Imagica Capital, Red Bonnet American Diner, Arrmada, Sunbeatz Pizzeria & Bar, Red Bonnet Express, and Ammos names; and stores that sell T-shirts, crop tops, formal shirts, sweatshirts, handbags, backpacks, and tote bags, as well as soft toys and pillows, sipper bottles, coffee mugs, and cocktail glasses. In addition, the company develops and leases real estate properties. Adlabs Entertainment Limited was incorporated in 2010 and is based in Mumbai, India.