42 NFT statistics in 2024: Sales volume, revenue, users, and more

NFTs are seeing declining interest among collectors, investors, and traders. So, are NFTs dead, or will they bounce back? This article explores NFT statistics based on age, gender, marketplace, sales, revenue, and countries with the highest adoption rates.
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Updated: May 14, 2024
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The growth of non fungible tokens, or NFTs, exploded in 2021. Some argue that NFTs are the same as cryptocurrency (even though they’re not), but everybody agrees that NFTs have grown dramatically since their invention. Although NFT sales have declined in the last two years, there is a high possibility that they will grow again. But why?

To ease your confusion about the NFT market, Invezz has researched these statistics.

Key takeaways

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  • In 2024, the global market cap of NFT crossed $193.84 billion.
  • 95% of NFTs are worthless.
  • The number of NFT users will reach 16.35 million by 2028. 
  • In September 2022, the trading volume of NFTs dropped by 97% compared to the year before.. 
  • In 2024, the average revenue per user in the NFT market is $162.1.
  • NFT market revenue will reach $2.378 billion by 2024. 
  • India has the highest NFT adoption.
  • In 2021, the costliest NFT was sold for $91.8 million, while the costliest NFT in 2023 was sold only for $1.4 million.
  • Japan is the only nation where female NFT owners surpass males.
  • Only 2% of global females own NFTs.
  • 32% of people aged 18-24 are either interested in NFTs or have bought NFTs in the past.
  • 37% of NFT holders have incomes less than $50,000.
  • Blur continues to dominate the NFT marketplace in trading volume. 
  • The NFT gaming market will reach $471.90 billion by 2024.
  • NFT art sales reached $15.7 million in April 2024.

General NFT statistics

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The rise in the use of cryptocurrency is influencing the rise in the NFT market. Here are some key NFT statistics to consider:

1. In 2024, the global market cap of NFTs surpassed $193.84 billion.

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These figures signal the growing prominence of NFTs. Investors, creators, and collectors welcome the new opportunities with open arms. Despite a sales dip in 2021, NFTs have shown a significant resurgence. Immersive experience, trends, and appeal of NFT projects are some reasons the global market cap reached $193.84 billion.

Source: Nftora

2. Over 50% of total NFT sales are under $200.

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Not every NFT digital artwork or video generates millions of dollars. Research shows 53.6% of NFT sales are less than $200. Meanwhile, more than 75% of NFTs are valued below $100.

Source: Non Fungible Corporation

3. 72% of NFT sales occur on the Ethereum network. 

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The NFT ecosystem is based on Ethereum for trading and transactions. This figure underlines Ethereum’s prevalence in the NFT industry. The share of NFT sales on the Ethereum network shows its reliability, security, and established presence as a preferred blockchain platform for NFT creators, collectors, and traders.

Source: Blockchain App Factory

4. In September 2022, the trading volume of NFTs dropped by 97%.

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2021 saw the boom of NFTs, but by September 2022, the trading volumes had dropped by 97%. But why did the crash happen?

The NFT crash was part of the wider cryptocurrency sector wipeout, which caused $2 trillion loss of value.

Source: Frontline

5. 95% of NFTs are worthless.

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According to blockchain analysts, Dappgambl, 5% of the tokens are worthless. They considered 73,257 NFT collections with a collective trading volume of around $17 billion. Their analysis found that 69,795 of them, about 95%, now have zero market value.

Source: The Guardian

6. The number of NFT users will reach 16.35 million by 2028.

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Despite the ups and downs in the NFT market, the market cap and revenue are growing. Market cap and revenue growth positively correlate with the number of users. Given the growing awareness about NFTs and the companies planning to adopt the technology, you’re likely to see greater numbers of users than what has been forecasted.

Source: Statista

7. 20% of Americans are unaware of NFTs.

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Although NFTs have been in the headlines for a long time, its awareness is comparatively low because they’re considered a relatively new digital asset compared to cryptocurrency. As cryptocurrency has the word “currency,” customers easily relate it to paying for things compared to NFTs, which doesn’t strike the same emotion.

Source: Money

8. Interest in NFTs has reduced in the last two years.

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Worldwide Google search interest in NFTs has sharply reduced from January 2022 to September 2023. Though interest hit a peak in January 2022, investors’ and collectors’ interest has declined. 

The drop in interest in NFTs over the last couple of years shows how investor sentiments are changing. People seem to be looking at NFTs more carefully now compared to when there was a lot of excitement and buzz around them.

Source: Statista

9. The daily average number of NFT sales in January 2022 was 87,150, which was reduced to 13,858 in January 2023. 

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When NFTs were nascent, the daily average number of sales in January 2021 was only 8,315. The average sales increased by approximately 948% in 2022, reaching 87,150. As people were buying Bored Ape NFTs, 2022 witnessed a huge surge. In April 2024, the daily average number of NFT sales further plummeted to just 2,551. 

Source: Statista

10. People from St. Helena and China are most interested in NFTs. 

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Surprisingly, people from St. Helena show the highest interest in NFTs, whether related to selling, purchasing, or knowing about them. China holds second place, while Nigeria and Laos are third and fourth.

Interestingly, the US fails to occupy the top 10 positions and ranks 24th per Google Trends.

Source: Google trends

11. The number of NFT active wallets in Q3 of 2023 was 227,888.

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There was a more than 25% decrease in active wallets in NFT trading during Q2 and Q3 of 2023. This figure witnessed a downward trend since the end of 2021 when the number of users was around two million.

Source: Statista

NFT revenue statistics

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Understanding the revenue generated by NFTs helps you identify trends and assess the factors impacting the revenue.

12. In 2024, the average revenue per user in the NFT market is $162.1.

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Such a high average revenue per user indicates higher monetization avenues within the NFT software development. This statistic surprised many who were under the impression that NFTs were no longer popular.

Source: Statista

13. The NFT market revenue will reach $2.378 billion by 2024. 

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The revenue for the NFT market will achieve a CAGR (Compound Annual Growth Rate) of 9.10% during 2024-2028, and the NFT market size can reach $3.369 billion by 2028.

Source: Statista

14. On April 29, 2024, the value of NFT sales on the Ethereum blockchain was 3744 per day.

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NFT sales and transactions were lower in 2024 than in 2021. In 2021, NFT sales accelerated because of the play-to-earn Vietnamese video game Axie Infinity. Since then, the trading and sales volume of NFTs has decreased.

Source: Statista

NFT sales statistics

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Understanding the sales statistics provides valuable insights into this growing NFT market. Here are some top NFT sales statistics:

15. NFT sales were $11.6 million in Q1 of 2024, but they were $25 billion in 2021. 

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Non-fungible token sales were $10.3 million in Q4 of 2023, which increased by 13% to $11.6 million by the first quarter of 2024. 

NFTs’ golden period was 2021, when it reached an all-time high sales of $25 billion. Due to uninspiring macroeconomic conditions and high-profile collapses, NFT sales were reduced to $23.74 billion in 2022 and $8.70 billion in 2023. 

Source: Dapps, Reuters, Blockchain

16. The NFT trading volume was $26.3 billion in 2022, which reduced to $11.8 billion in 2023. 

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The NFT market saw a substantial decrease in trading volume from 2022 to 2023, dropping from $26.3 billion to $11.8 billion. As the trading volume fell by a whopping $14.5 billion in just one year, it suggests a considerable decline in the overall activity and transactions within the NFT market.

The primary reasons for NFT’s decline were market saturation, crypto and NFT scams and fraud, and the collapse of big systems. 

Source: Blockworks

Top selling NFTs

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17. The top-selling NFT in April 2024 was CryptoPunk #7804.

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The Larvalabs’s Cryptopunks run on the Ethereum blockchain. They are rare but extremely popular. Cryptopunk #7804 was sold for $17.04 million in April 2024. The figures show that the crypto community appreciates rare digital collectibles like CryptoPunks. Rare and unique digital assets will continue to acquire more value.

Source: NFT-stats

18. Bored Ape Yacht Club sold over $6.389 billion of NFTs by April 2024.

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As of April 2024, Bored Ape Yacht Club generated more than $6.6389 billion from NFT sales, making it the top NFT project ever. CryptoPunks, an Ethereum-based NFT collection, ranks second with a value of $3.206 billion.

Source: Non-Fungible

19. In 2021, the costliest NFT was sold for $91.8 million, while the costliest NFT was sold only for $1.4 million in 2023.

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The market value of “The Merge” is more than $91.8 million, making it the costliest NFT. Due to the decline in the NFT market, the costliest NFT in 2023 was CryptoPunk #5066, which sold for $1.4 million.

Source: Cryptorank, The Block

20. In 2021, the most costliest NFT video was sold for $6.6 million. 

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Beeple, Crossroads is the highest-selling NFT video to date. The NFT price was $6.6 million in 2021. Beeple is a 10-second video that went live when Donald Trump lost the election to Joe Biden. The video shows Donald Trump falling to the ground.

Source: Reuters

21. The most costliest NFT meme was sold for $4 million. 

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In 2021, Doge became the costliest NFT meme ever sold. It represents the image of an excited-looking Shiba Inu named Kabosu. 

Source: NBC News 

NFT statistics by country

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While almost every country has shown keen interest in NFTs, some countries enjoy a higher NFT collection than others.

22. The global average adoption of NFTs is 3%.

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While NFT projects became a hit among investors and collectors, the global adoption rate is just 3%, and the US adoption rate is just 3%.

23. India has the highest NFT adoption, while Germany is at the other end. 

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NFT traders in the US, UK, Canada, and Germany were less likely to have or buy NFTs compared to India and Vietnam, which rank first and second, respectively.

Source: Finder

NFT stats by gender

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Here are some interesting NFT statistics by gender:

24. 32% of males are aware of what NFTs are. 

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Males show a growing interest and understanding of non-fungible tokens. More males are becoming acquainted with owning digital assets, indicating a potential increase in participation and adoption of NFTs. On the other hand, 20% of females know about NFTs and can explain their definitions. 

Source: Money

25. Only 2% of global females own NFTs.

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Statistics show that only 2% of females worldwide own NFTs compared to 4% of males. Although worldwide NFT adoption is still at a low level, more men are likely to possess NFTs than women.

CountryMalesFemales
India8.4%5.1%
Nigeria5.6%3%
United States of America3.8%1.3%
Philippines5%2.4%
Indonesia4.9%2.9%
Singapore5.6%3.6%
Ghana4.7%2.8%
Ireland3.6%1.7%
Argentina3.1%1.4%
Australia3%1.4%
Malaysia3.8%2.2%
Sweden2.4%0.8%
Norway2.5%1%
World Average3.8%2.3%
South Africa2.7%1.3%
Hong Kong6.1%4.7%
Brazil4.6%3.5%
Kenya4.1%2.8%
United Kingdom2.2%0.9%
Vietnam6.4%5.2%
Venezuela3.2%2.2%
Germany1.6%0.7%
New Zealand2.1%1.1%
Canada1.9%1.1%
Colombia2.8%2%
Mexico2.3%2%
Japan1.5%1.6%


Source: Finder

26. 8.4% of Indian males have bought NFTs. 

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India has the highest adoption of NFTs for males. 8.5% of males have bought the asset compared to 5.6% of women. These figures reflect that, compared to the world, Indian traders are more likely to invest in NFTs.

27. Japan has the lowest NFT adoption rate among men, whereas Vietnam has the highest adoption rate among women. 

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Only 1.5% of Japanese males have bought NFTs, compared to Vietnam, where 5.2% of females have bought NFTs. In Germany, only 0.7% of females are NFT owners.

Source: Finder

28. Japan is the only nation where female NFT owners surpass males.

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Japan is the only country where female NFT owners are more than their male counterparts, showing different adoption and ownership patterns. This NFT statistic shows specific cultural or societal preferences towards NFTs among women in Japan.

Source: Finder

NFT statistics by age

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When it comes to the age group in NFT markets, millennials lead the charge. Read on to explore some more exciting NFT stats:

29. 32% of people aged 18-24 are either interested in NFTs or have bought NFTs in the past.

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The younger age group shows more enthusiasm when it comes to buying NFTs. Statistically, younger adults show a strong appeal that depends on digital ownership, collectibility, technological innovation, and the potential for investment or self-expression. The high level of engagement shows the young generation’s involvement in NFTs and the growing position of digital assets in shaping customer preference and behavior.

30. 19% of people aged 25-34 are interested in buying or have already bought NFTs.

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In the 25-34 age group, 19% are willing or have already purchased NFTs, displaying slightly lower engagement than the younger group.

Source: Blockchain App Factory

31. 11% of people aged 35-54 follow or are NFT holders.

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Individuals aged 35-54 show a lower involvement in the NFT space, with only 11% identified as followers or NFT holders. This suggests a lower interest or adoption rate in this age range.

Source: Blockchain App Factory

32. 5% of people over 55+ were planning to buy or hold NFTs.

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The data shows that interest in NFTs is relatively low among those over 55, with 5% considering purchasing or already owning them. This shows a lesser presence of older individuals in the NFT market. 

Source: Blockchain App Factory

NFT statistics by income

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Income plays a crucial role in deciding who owns NFTs:

33. 37% of NFT holders have incomes less than $50,000.

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The statistics emphasize that most NFT lovers are from diverse socioeconomic backgrounds, including those with low net income. Statistically, NFT ownership is not limited to high-income customers. It’s available to a wide range of users with different incomes.

Source: Blockchain App Factory

34. 37% of NFT holders earn between $50,000 and $150,000.

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Another 37% of NFT holders within the $50,000 to $150,000 income bracket showcase a sizable middle-income representation in the NFT community. This reflects another portion of NFT holders earning moderately and participating in the market.

Source: Blockchain App Factory

35. 26% of NFT holders earn more than $150,000.

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The remaining 26% of NFT holders earning over $150,000 reflects a segment of higher-income individuals actively involved in the NFT space. This group likely includes enthusiasts, collectors, and investors who have the financial means to engage with higher-priced NFTs and contribute to exponential growth in the market.

Source: Blockchain App Factory

NFT marketplaces statistics

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Exploring the NFT marketplaces gives an overview of where collectors and investors exchange through blockchain technology. These NFT stats offer valuable insights into the trends shaping the market’s growth.

36. Blur continues to dominate the NFT marketplace in trading volume.

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Blur enjoys a 50% market share because it traded NFT worth $1.93 billion, compared to Magic Eden, which has a 17% market share. Magic Eden’s trading volume was $664 million.

Source: Dapps

37. Tensor dominates the NFT sales volume.

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While Blur traded 458K NFTs in sales volume, Tensor traded nearly 223 million NFTs. This marketplace largely appeals to traders looking for lower-priced NFTs. Another reason for the growing popularity is the announcement of government tokens. Tensor allows its holders to govern the protocol.

Source: Dapps

NFT gaming and art statistics

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The gaming and digital art network is driving the growth of the NFT market.

38. NFT art sales reached $15.7 million in April 2024.

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From April 2021 to April 2024, the total value of NFT sales in the art segment declined. As of April 15, 2021, NFT sales were around $78 million. While sales peaked in September 2021 and reached $881 million, they have experienced a decreasing trend. As of April 2024, the sales value reached $15.7 million, showing low interest in the NFT art segment. 

Source: Statista

39. 23% of the NFT community wants to own artwork-based NFTs.

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Despite declining art sales, 23% want to own artwork NFTs.  This statistic shows a growing trend towards the ownership and appreciation of digital art within this segment. Individuals interested in acquiring NFT projects with artistic value and uniqueness show a positive outlook.

Source: Blockchain App Factory

40. The NFT gaming market will reach $471.90 billion by 2024.

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The NFT gaming market will reach $942.58 billion by 2029, growing at a CAGR of 14.84% from 2024-2029. The global NFT gaming market is highly competitive. What’s more interesting is that the industry is experiencing explosive growth and increased demand because of the increased use of blockchain and cloud computing.

Source: BusinessWire

41. 11% of people want to own video game assets backed by NFTs.

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The NFT gaming industry shows some positive signs, especially with the P2E games emerging popular. More than 11% want to own video game assets backed by NFTs.

Source: Blockchain App Factory

42. Only 22% of Americans have heard of NFT games. 

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Despite the increasing popularity of NFT games online and offline, only 22% of Americans had heard about these games in October 2022. Statistically, only two in ten people know about different NFT games. 

Source: Statista

Wrap up

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While the average NFT price might be a few hundred dollars, and the initial wave of NFTs is slowing down, it remains an industry of interest. The NFT market still has a lot of scope for growth.

While 2023 may not have been the best year, NFT data suggests many exciting events and use cases to look forward to. 



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Priya Jain
Data Analyst
Priya is a Data Analyst for Invezz, an accomplished writer and data enthusiast who transforms complex statistical insights into compelling articles that inform and engage readers.... read more.