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- 1. How to buy Adidas (ADS) stock
- 2. Where to buy Adidas stock?
- 3. How to buy stock in Adidas in 3 simple steps
- 4. Compare the best platforms to buy Adidas stock
- 5. Fundamental analysis of Adidas shares
- 6. Is Adidas a good investment for me?
- 7. How to sell Adidas stock
- 8. Should I buy Adidas stock now?
- 9. FAQs
How to buy Adidas (ADS) stock
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Trade your favourite markets with our top-rated broker, .
10/1077% of retail CFD accounts lose money.
A big part of learning how to buy Adidas stocks is finding the best place to make your investment. Adidas stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Adidas when following our step by step guide.
Where to buy Adidas stock?
Copy link to sectionThe best stock trading platform to use to buy Adidas stock is eToro .
Based on our research, we’ve ranked the top three brokers where you can buy Adidas shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.
77% of retail CFD accounts lose money.
Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.
Read more about how we test, rank & review platforms.
How to buy stock in Adidas in 3 simple steps
Copy link to sectionBuying Adidas stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.
Step 1. Sign up to eToro
Copy link to sectioneToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.
77% of retail CFD accounts lose money.
Step 2. Make a deposit
Copy link to sectionTransfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.
Step 3. Buy Adidas shares
Copy link to sectionSearch for Adidas using the ticker, ADS. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Adidas and complete your purchase.
It’s as easy as that! You can buy Adidas shares in just 10-15 minutes and now you’re a Adidas shareholder.
Compare the best platforms to buy Adidas stock
Copy link to section1. eToro. Best for beginners, copy-trading & demo-account
2900
No. assets
$10
Minimum deposit
Stocks
Platform type
Pros & Cons
Overview
We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.
As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.
The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.
77% of retail CFD accounts lose money.
2. Plus500. Best for international CFD trading*
4300
No. assets
$100
Minimum deposit
Stocks
Platform type
Pros & Cons
Overview
We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you make a trade. Its technology driven platform gives access to CFDs on over 2000 stocks.
Plus500 has something for all types of stock trader, no matter what level of experience. Its zero commission and tight spreads make it a top choice for day traders and its trading academy is packed with educational content, perfect for beginners just starting.
For accurate instrument availability, visit plus500.com.
The fees: There are no commission fees on any trades with Plus500 and it makes it money through the Bid/Ask spread. Spread starts from 0.01% and varies depending on the instrument. Additional fees include overnight funding depending on trade size and guaranteed stop orders, which add a minimum of 10% to the spread. There is an inactivity charge of £10 per month for accounts not logged in for three months.
*Based on a comparison of 60+ leading brokers and trading platforms.
Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.
Fundamental analysis of Adidas shares
Copy link to sectionWhat is Adidas’s total worth?
Copy link to sectionAdidas’s total net worth is €22.08 billion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.
How has Adidas’s share price performed in recent years?
Copy link to sectionThe current Adidas stock price today is €120, which is 64.21% below its all time high of €336.26, which it reached on 04 August, 2021.
Overall, ADS is down 28.71% over the last five years. The ADS share price is down 52.55% in 2023 with a 52 week high of €263.75 and a 52 week low of €93.4.
What is Adidas’s EPS?
Copy link to sectionAdidas’s EPS is €6.42. EPS stands for earnings per share and is calculated by dividing Adidas’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.
What is the Adidas P/E ratio?
Copy link to sectionAdidas’s P/E ratio is 18.87. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Adidas’s earnings.
It is calculated by dividing the share price by the earnings per share. You can use Adidas’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.
What is Adidas’s dividend yield?
Copy link to sectionAdidas’s dividend yield is 2.78%. The dividend yield tells you how much of Adidas’s share price it gives back to shareholders in dividend payments every year.
Is Adidas stock a buy or sell?
Copy link to sectionThe indicator below shows you live technical ratings for Adidas stock on time frames from one minute to one month.
It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.
This indicator should be used when you research Adidas to help you decide whether to buy Adidas shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.
Is Adidas a good investment for me?
Copy link to sectionThe right answer is different for each person, so here is some information to help you decide whether to buy stocks in Adidas.
- Adidas has a loyal customer base. The sporting goods industry is comparatively resilient to external market forces, and leading brands have historically maintained some stability during difficult market conditions. This is certainly true of Adidas, and its brand loyalty contributes to why it has remained a popular stock.
- Adidas is one of the world’s largest sportswear companies. The company is popular worldwide and is one of the top three sportswear companies in the key markets of Europe, China, and the USA. It sits comfortably in second place, behind Nike and ahead of Puma, with revenue significantly higher than other brands, including Lululemon, Under Armour, and Asics.
- The company cut ties with Kanye West ending a lucrative partnership. In 2022, Adidas made the decision to end its partnership with Kanye West following his anti-semitic comments. The company lost €250 in profits from ending the deal, although some experts suggest that figure will be closer to €2 billion in the coming years.
- It has strong competition from Nike. The challenge for Adidas is the competition, particularly Nike, whose e-commerce performance in 2019 far exceeded that of Adidas. It has always lagged behind Nike when it comes to revenue and while in the early 2000s the gap was close, Nike makes considerably more money than Adidas and has done for many years.
- Adidas’ share price has fallen significantly. The company’s share price dropped approximately 50% in 2022, compared to the 10% drop in the exchange it trades on, the Xetra Dax. While such a fall may leave some investors worried, its price is now trading at a ‘discount’ and could provide a good opportunity for buying.
It’s always a good idea to think about any potential risks there might be as well. Use this summary of Adidas’s pros and cons before you make a final decision on whether to buy Adidas stock.
Pros
Copy link to section- It’s one of the worlds leading sportswear brands
- Adidas has a loyal customer base
- It owns other popular brands, including Reebok
Cons
Copy link to sectionAre there other ways to buy shares in Adidas?
Copy link to sectionYes, you can invest in Adidas stock in a few different ways. One option is to buy stock in Adidas directly through an investment platform as laid out above, while another popular choice is to invest in a fund.
Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a DAX index fund to get exposure to Adidas, or choose the best ETF.
Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Adidas trades directly to your own account.
This can be a good investment strategy for beginners and a way to learn how to buy Adidas shares from someone with more experience.
What are the fees for investing in Adidas stock?
Copy link to sectionIt depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Adidas stocks.
Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more.
These are the trading platforms that charge the lowest fees for buying stocks in Adidas.
| Trading platform | Trading fees |
|---|---|
| eToro | $0 |
| Skilling | $0 |
| Capital.com | $0 |
| Degiro | $0 (US) / £1.75 (UK) |
| AvaTrade | 0.13% commission |
How to sell Adidas stock
Copy link to sectionWhen you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio.
From there, find your Adidas stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.
Should I buy Adidas stock now?
Copy link to sectionIt’s your investing goals and style that define whether now is a good time to buy. The current Adidas stock price plays into it but ultimately it depends on your investment horizons.
- If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Adidas based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy ADS.
- If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Adidas’s fundamentals are solid then the best time to invest in Adidas stock is after a dip or a pullback in price.
Most new traders sit somewhere between these two positions. You don’t want to actively trade Adidas stock all hours of the day but you don’t want to wait years for a return either.
Either way, following ADS price news and analysis will help you decide when to dip your toe into the market.
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FAQs
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