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How to Buy Adidas AG (ADDYY) Stock for Beginners in 2025
In this guide
- 1. How to Buy Adidas AG (ADDYY) Stock for Beginners in 2025
- 2. Where to buy Adidas AG stock?
- 3. How to buy stock in Adidas AG in 3 steps
- 4. Compare the best platforms to buy Adidas AG stock
- 5. What are the fees for investing in Adidas AG stock?
- 6. Are there other ways to invest in Adidas AG?
- 7. How to sell Adidas AG stock
- 8. Should I buy Adidas AG stock now?
- 9. Fundamental analysis of Adidas AG shares
- 10. Is Adidas a good investment for me?
- 11. FAQs
Trade your favourite markets with our top-rated broker, .
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
With technology today, you can buy ADDYY stocks from the comfort of your home. Adidas (ADS) stocks are available through many online brokers, and it usually takes just a few minutes to buy shares in ADDYY when following our step-by-step guide.
In order to make an investment in Adidas AG for the first time, you need to consider several important factors: is now the right time for me? how much should I invest? which trading platform is best for me? Furthermore, you’ll want the lowest fees, a user-friendly interface, and access to a wide range of other stocks.
That’s why we’ve compared the best places to buy Adidas AG stocks. Our broker comparison below helps you make an informed decision on the best way to invest in Adidas AG.
Let’s begin with where to get started, before moving onto setting up an account, and then placing your first Adidas AG trade.
Where to buy Adidas AG stock?
Copy link to sectionBased on our research, the best stock trading app to buy Adidas AG stock is eToro .
We’ve ranked the top five brokers where you can buy Adidas AG shares according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Plus500
CFD service. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.
This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorised by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe such as leverage limitations and bonus restrictions.
Read more about how we test, rank & review platforms.
How to buy stock in Adidas AG in 3 steps
Copy link to sectionBuying Adidas AG stock is quick, all you need is an internet connection, a copy of your photo ID, and the amount you wish to invest. Here’s how to do it.
Step 1. Sign up to an online broker
Copy link to sectionOur rankings suggest that eToro is the best stock trading platform for beginners.
When you sign up, you’re prompted to fill in your details to create an account, as you would with any online account creation process.
After that, you need to send a copy of your ID to verify the account before you can use it. This is because stock brokerages are required by law to comply with financial regulations, and these demand each customer confirm their identity before they can buy and sell shares on the stock market.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 2. Make a deposit
Copy link to sectionYou can’t invest in Adidas AG stock without any money in the account, so next you have to fund your trading account.
Head to the ‘bank’ or ‘account’ section of your dashboard and select the ‘deposit’ option. Transfer money to your new account via a debit or credit card, bank transfer, or an alternative payment method, like PayPal.
You can add as much as you like as long as you meet the minimum deposit threshold, which might be as low as $10, but is usually around $50-100 depending on your country of residence.
Top tip: consider how much you want to actually invest and over what period. You might need to deposit $200 or so in order to afford the shares, or $1,200 if you’re investing $100 per month for 12 months, for example.
Step 3. Buy Adidas AG stocks
Copy link to sectionWith funds now in your account, it’s time to make your first investment, aka place your first trade.
Search for Adidas AG using the ticker symbol, ADDYY. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend.
Having entered the amount, you’ll see all the details of the trade to confirm its what you expected. Once ready, hit the ‘trade now’ button to invest in Adidas AG, completing your purchase.
It’s as easy as that! You can buy Adidas AG shares in just 10-15 minutes and now you’re a Adidas AG shareholder.
Top tip: remember though, the process is easy, but making money can be much harder. You still need to do lots of fundamental research, create a budget, and design a strategy that’s suitable for you.
Compare the best platforms to buy Adidas AG stock
Copy link to sectionWe found 4 online brokers for users based in
1. eToro. Best for beginners, copy-trading & demo-account
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Overview
We love eToro because it’s a trading platform built with beginners and casual traders in mind. The platform combines an interactive, social trading experience with an easy-to-use interface, making it ideal for novice traders.
The far-reaching catalog of more than 5,500 stocks and ETFs includes big names like Apple and Tesla, as well as smaller companies with high growth potential. You can start trading with as little as $10 using fractional shares if you’re on a tight budget.
One feature we particularly appreciate is the ability to interact with eToro’s 35 million users on any asset, market, or portfolio page. If you find traders whose strategies match your risk tolerance, you can copy their portfolios automatically using eToro’s flagship copy trading functionality. This is a great way to learn and potentially benefit from the expertise of more experienced traders.
If you don’t feel comfortable investing your cash straight away, you can use a free demo account, credited with $100,000 virtual dollars. This offers plenty of opportunities to try out a trading strategy that works for you across stocks, crypto, and options trading markets.
Highlights
| No. of tradable assets | 3600+ |
| Min. Deposit | $100 |
| ID verification required | Yes |
| Free demo account | Yes |
| Supported assets | Stock CFDs, ETF CFDs, Forex CFDs, Index CFDs, Commodity CFDs, NFTs, Crypto |
| Mobile trading app | Yes |
| Web trading platform | Yes |
| Regulatory bodies | ASIC, FCA, CySEC, FinCEN |
Fees & Costs
| Trading fees | Yes, on certain assets |
| Inactivity fees | Yes |
| Rollover/overnight fees | Yes, on CFDs |
| Withdrawal fees | Yes |
| Spreads | Yes, on certain assets |
| Conversion fees | Yes, for non-USD currencies |
Pros & Cons
eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.
2. Plus500. Best for international trading*
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Overview
We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you trade. Its technology driven platform gives access to futures for a range of instruments, including forex, commodities, and cryptocurrencies among several others.
Plus500 has something for all types of traders, no matter what level of experience. Its low margin requirements (starting at $20) and different contracts make it a top choice for day traders. At the same time, its trading academy is packed with educational content, perfect for beginners just starting.
For accurate instrument availability, visit plus500.com.
The fees: Plus500 charges a commission of $0.49 per Micro contract and $0.89 per Standard contract (per side). There is an Auto-Liquidation fee of $10 per contract. Other exchange fees may be applicable and can be found on the CME group website.
*Based on a comparison of 60+ leading brokers and trading platforms.
Highlights
| No. of tradable assets | 2800+ |
| Min. Deposit | $100 |
| ID verification required | Yes |
| Free demo account | Yes |
| Supported assets | Stock CFDs, ETF CFDs, Forex CFDs, Crypto CFDs, Index CFDs, Commodity CFDs |
| Mobile trading app | Yes |
| Web trading platform | Yes |
| Regulatory bodies | FSA, ASIC, FMA, FCA, CySEC |
Fees & Costs
| Trading fees | No |
| Inactivity fees | Yes |
| Rollover/overnight fees | Yes |
| Withdrawal fees | No |
| Spreads | Yes |
| Conversion fees | Yes |
Pros & Cons
Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.
3. Public. Best for AI analysis
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Overview
We love Public because it makes use of cutting-edge AI technology to enhance your trading and investing experience. Public’s AI-powered feature, Public Alpha offers personalized insights and recommendations through its natural language interface in real time.
Public’s AI technology helps you make more informed decisions by analyzing massive amounts of data and providing actionable insights. These AI-driven insights are easily accessible and give users access to the latest advancements in financial analysis and trading.
Not only do can you use AI to help your investments, Public is one of the lowest cost brokerage firms out there. You can invest in stocks and ETFs commission free. You can also buy and trade fractional shares and if you want to diversify, you can explore a range of alternative investments including music and film royalties.
The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours.
Highlights
| No. of tradable assets | 9,000 + |
| Min. Deposit | $20 |
| ID verification required | Yes |
| Free demo account | No |
| Supported assets | Stocks, ETFs, Crypto, , , |
| Mobile trading app | Yes |
| Web trading platform | Yes |
| Regulatory bodies | SEC, FINRA, SIPC |
Fees & Costs
| Trading fees | Yes |
| Inactivity fees | Yes |
| Rollover/overnight fees | No |
| Withdrawal fees | No |
| Spreads | Yes |
| Conversion fees | Yes |
Pros & Cons
What are the fees for investing in Adidas AG stock?
Copy link to sectionIt depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Adidas AG stocks. These can range anywhere from $0.10 per trade, right up to 3% of the total amount you’re investing.
Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more.
These are the trading platforms that charge the lowest fees for buying stocks in Adidas AG.
| Asset | eToro fees | Plus500 fees | Public fees |
|---|---|---|---|
| Crypto | 1% | From 2% | 1-2% (spread) |
| Commodities | From 2 pips | From 0.04% | – |
| Forex | From 1 pip | – | – |
| Index prices | From 0.75 pts | From 0.7% | – |
| Stocks | 0% commission | From 0.08% | Spreads |
| Stock CFDs | 0.15% | – | – |
| ETF CFDs | 0.15% | – | – |
| View more > | eToro > | Plus500 > | Public > |
Are there other ways to invest in Adidas AG?
Copy link to sectionYes, you can invest in Adidas AG stock in a few different ways. One option is to buy stock in Adidas AG directly through an investment platform as laid out above, while another popular choice is to invest in a fund.
A fund buys stocks in lots of companies on your behalf, to create a diversified portfolio of different assets. Diversified portfolios are typically considered safer than investing in a single stock, because their values fluctuate at different times and their peaks and troughs can balance out.
Many of the best index funds contain Adidas AG, while another option is to invest in an ETF. ETFs are similar to funds, except rather than someone choosing what to invest in, it buys stocks automatically according to a set of guiding principles. Adidas AG is a popular choice in many of the top performing ETFs.
A third option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Adidas AG trades directly to your own account.
This can be a good investment strategy for beginners and a way to learn how to buy Adidas AG shares from someone with more experience.
How to sell Adidas AG stock
Copy link to sectionWhen you decide the time is right to sell and lock in some profit (or cut your losses), the process is pretty much the same as having purchased the stock. The steps are as follows:
- Log into your broker account and navigate to your portfolio.
- From there, find your Adidas AG stock and you’ll see a ‘sell’ option next to it.
- Click that to set the details of the trade. You don’t have to sell all your stocks at once, you could choose to sell half for example.
- Once you’ve decided accordingly, click the ‘sell’ or ‘close’ button to sell back to cash.
Should I buy Adidas AG stock now?
Copy link to sectionIt’s your investing goals and style that define whether now is a good time to buy. The current Adidas AG stock price plays into it but ultimately it depends on your investment horizons.
- If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Adidas AG based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy Adidas AG.
- If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Adidas AG’s fundamentals are solid then the best time to invest in Adidas AG stock is after a dip or a pullback in price.
Most new traders sit somewhere between these two positions. Many investors don’t want to actively trade Adidas AG stock all hours of the day, but nor do they want to wait years for a return either.
Top tip: investing small amounts regularly (known as Dollar-Cost-Averaging (DCA)) over a long period of time is proven to be the most successful investing strategy for normal people without trading skills.
Either way, following Adidas AG price news and analysis will help you decide when to dip your toe into the market.
Fundamental analysis of Adidas AG shares
Copy link to sectionHow has Adidas AG’s share price performed in recent years?
Copy link to sectionOverall, ADDYY is +0.76% over the last week. The ADDYY share price is +23.85% in 2025 so far.
Is Adidas a good investment for me?
Copy link to sectionThe right answer is different for each person, so here is some information to help you decide whether to buy stocks in Adidas.
- Adidas has a loyal customer base. The sporting goods industry is comparatively resilient to external market forces, and leading brands have historically maintained some stability during difficult market conditions. This is certainly true of Adidas, and its brand loyalty contributes to why it has remained a popular stock.
- Adidas is one of the world’s largest sportswear companies. The company is popular worldwide and is one of the top three sportswear companies in the key markets of Europe, China, and the USA. It sits comfortably in second place, behind Nike and ahead of Puma, with revenue significantly higher than other brands, including Lululemon, Under Armour, and Asics.
- The company cut ties with Kanye West ending a lucrative partnership. In 2022, Adidas made the decision to end its partnership with Kanye West following his anti-semitic comments. The company lost €250 in profits from ending the deal, although some experts suggest that figure will be closer to €2 billion in the coming years.
- It has strong competition from Nike. The challenge for Adidas is the competition, particularly Nike, whose e-commerce performance in 2019 far exceeded that of Adidas. It has always lagged behind Nike when it comes to revenue and while in the early 2000s the gap was close, Nike makes considerably more money than Adidas and has done for many years.
- Adidas’ share price has fallen significantly. The company’s share price dropped approximately 50% in 2022, compared to the 10% drop in the exchange it trades on, the Xetra Dax. While such a fall may leave some investors worried, its price is now trading at a ‘discount’ and could provide a good opportunity for buying.
It’s always a good idea to think about any potential risks there might be as well. Use this summary of Adidas’s pros and cons before you make a final decision on whether to buy Adidas stock.
Pros
Copy link to section- It’s one of the worlds leading sportswear brands
- Adidas has a loyal customer base
- It owns other popular brands, including Reebok