Amazon stock forecasts, price predictions & targets for 2023-2030

Online retailer, Amazon, is one of the largest and best-known companies in the world. Find out the latest Amazon price predictions from leading experts to help you time your investment into it.
Updated: Oct 30, 2023

The average Amazon stock forecast is $175. This is based on 15 Wall Street analysts offering Amazon price targets and guidance for the next 12 months. The maximum Amazon price prediction is $200, while the minimum forecast is $160.

Read on for a detailed breakdown of Amazon stock forecasts for 2024 and beyond.

AMZN stock forecast & price target

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Most experts share a similar outlook for Amazon’s future share price, with the majority thinking you should buy. There is a broad range of forecasts, although AMZNs price is expected to rise towards $200, with an average prediction of $175 in the near term. Most analyst ratings indicate a ‘strong buy’ for the company.  

Some expect a steep rise, with others airing on the side of caution and predicting little short term movement. Below we’ve summarised the most recent expert forecasts and provided an average. For more specific predictions, continue scrolling to learn more.

The table below provides a short summary of Amazon stock forecasts for the next decade. These are based on a combination of analyst ratings and Amazon maintaining its average annual growth rate of 30.19% over the last 10 years.

YearAmazon stock forecastChange (%)
Amazon stock forecasts based on average annual growth rate, updated June 2024

Expert forecasts on the future of Amazon (AMZN)

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Analysts from major investment firms regularly offer comment and guidance about the biggest stocks to their clients. Generally, each analyst updates their guidance every few months, providing a price target and a BUY, SELL, or HOLD rating based on their level of confidence.

Here are some of the latest price targets and Amazon guidance from leading professional investors.

Stock analystAmazon price targetGuidance
Deutsche Bank$175BUY
Truist Financial$174BUY
JMP Securities$175BUY
Stifel Nicolaus$173BUY
Tesley Advisory$160BUY
TD Cowen$165BUY
Loop Capital Markets$200BUY
Goldman Sachs$175BUY
Wells Fargo$165BUY
J.P. Morgan$180BUY
Mizuho Securities$180BUY
Argus Research$165BUY
Analyst price targets for Tesla stock, updated June

Below we’ve selected some quotes from leading Amazon Wall Street analysts, which you can use to gain an insight into what the experts think.

Amazon is now the top location for consumers to begin a product search, to research a product prior to an online or in-store purchase, and the leading platform to complete the purchase”

John Blackledge, Cowen $150 price target

Amazon maintains 40% share of US e-commerce and we believe Amazon should surpass WMT (Walmart) as the largest US retailer in 2022”

Doug Anmuth, JP Morgan $180 price target

Many levers and factors will enable Amazon to deliver stronger multi-year profitability.”

Brain Nowak, Morgan Stanley $175 price target

Short term AMZN stock forecast

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According to most of the experts, Amazon’s stock price in the short term will rise and is considered a strong buy. Some see a near term target of about $175, while others remain cautious and see a slight upwards move to $160. Below is a summary of some expert opinions for the next two years. 

This is the latest Amazon stock sentiment for the next month, based on a range of technical indicators including trading volume, moving averages, and oscillators.

This graphic is merely a representation of the latest technical analysis and does not constitute financial advice.

Below is a summary of some expert Amazon stock price forecasts for the next two years.

Amazon stock price prediction 2023

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The average Amazon stock price forecast for 2023 is $175. That’s in line with one of the most bullish analysts, Mark Mahaney from the Evercore Group forecasts, who has his target set just $15 higher at $190. 

Amazon price prediction 2024

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Amazon is expected to be worth over $200 per share in 2024. Tech analyst, Brent Thill from Jefferies believes 2024 is the year which will see Amazon surpass a market cap of $3 trillion and its price reach $150. His 70% growth prediction is based on expansion of AWS, SaaS, and B2B services the company offers. 

Long term AMZN stock forecast

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Similar to the short term AMZN stock price forecasts above, most analysts remain bullish for the long term, although it’s worth noting most longer term outlooks are more speculative. According to the experts, Amazon’s stock could be between $400 and $1,000 in the next decade. Many experts don’t go above offering 12 month price predictions, but for large companies like Amazon, some have and you can find them below.

Amazon stock forecast 2025

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By 2025 average price target for Amazon’s stock price is about $500, that’s according to Gary Galiardi, CEO at the Science of Strategy Institute. Although his prediction assumes the company is not broken up by that time, something some analysts suggest has a 50% of happening in the next decade.  

Amazon price prediction 2030

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At the start of the new decade, the most optimistic predictions see an Amazon price forecast of $1,000, that is nearly a 200% increase on 2021 levels. If $1,000 proves correct, the company would have a market cap in excess of $6 trillion. 

Compare the best places to buy Amazon stock

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If you want to buy shares in Amazon, you’ll first need to register with an online broker. Selected by our experts, the platforms below are some of the best around. Simply click the links to get started in a few minutes.

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What affects the price of AMZN?

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The price of Amazon stock is impacted by various factors, including the company’s financial performance, broader economic conditions, and investor sentiment. The e-commerce giant has been one of the best performing large-cap stocks over the past decade, driven by its dominant online retail position and cloud computing leadership.

  • Financial performance and Amazon stock forecast. Amazon’s financial performance plays a significant role in determining its stock price. Investors closely monitor quarterly earnings reports and the company’s 1-year and past year results. Meeting or exceeding analyst expectations can produce positive market sentiment and a bullish price. Keeping an eye on the Amazon stock forecast from reputable sources like Argus Research and Morgan Stanley can provide valuable insights into the company’s future outlook.
  • Economic conditions. The health of the overall economy also affects Amazon. During strong economic times, consumers have more disposable income and businesses spend more on technology. But in periods of weakness, Amazon may see slower sales and cloud adoption. Consumer confidence, unemployment, and interest rates impact Amazon’s growth outlook.
  • Investor sentiment. Investor optimism and pessimism about Amazon’s future prospects can influence its share price. Many analysts have a buy rating and strong buy recommendation for Amazon stock. But shifts in sentiment about challenges like rising costs and competition may sometimes pressure the stock. The average 12 month price target from analysts for Inc. is around $175, well above the current price of approximately $135.
  • E-commerce and the retail sector. Amazon’s core business, e-commerce, is a crucial driver of its stock price. Factors such as sales growth, market share, and the competitive landscape in the retail sector can all impact Amazon’s stock performance. 
  • Cloud computing and AWS. Amazon Web Services (AWS), Amazon’s cloud computing division, is another significant contributor to the company’s bottom line. AWS’s performance, including revenue growth and market share, can influence Amazon’s stock price. Investors closely watch how Amazon leverages its cloud computing expertise as the demand for cloud services continues to rise.
  • Jeff Bezos’innfluence. The role of influential figures like Jeff Bezos, Amazon’s founder and former CEO, can play a role in its value. Changes in leadership or Bezos’ involvement in strategic decisions can affect investor sentiment and the AMZN stock price. 
  • Price action and technical analysis. Investors often use price action and technical analysis to identify Amazon stock’s potential buy or sell points. Technical indicators and chart patterns can provide insights into trends and possible price movements. 

How has the Amazon price changed over time?

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Its been one of the stock markets biggest winners in recent times. Shares in the company have seen a monumental rise since its 1997 IPO. From $18, to over $3000, early investors have seen an increase of over 17,000% in the 25 years since Amazon first came to the stock market. 

Much of this growth has occurred in the last decade, and the company’s shares have risen more than 1500% since 2011. Amazon has proven its ability to perform well amidst even the toughest of times. Since the coronavirus pandemic, demand for online shopping has grown, and so has its shareprice, by nearly 100%. 

Amazon stock split

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In early 2022 Amazon announced that it would be performing a 20:1 stock split this year. A stock split is exactly what it sounds like: each share is ‘split’ into more shares, while the overall value remains the same.

There can be many reasons for a stock split but Amazon is doing it to make the stock more accessible to the average investor. When each share is worth more than $2,000 it restricts the number of people who can invest, but a split would reduce the cost to just $100 or $200 per share.

What should I do now?

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You may be ready to buy some shares now that you have information on the latest AMZN stock price forecasts from the experts. You can check out our handy guide on how to buy shares in Amazon stock, or click any of the links below to get the latest news and updates about the company.

Register and buy Amazon stock

Latest Amazon news

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Amazon just committed to investing €10 billion in Germany: find out more Inc (NASDAQ: AMZN) just announced plans of investing €10 billion ($10.75 billion) in Germany to tap on increasing demand for cloud and logistic infrastructure.  Shares of the tech titan are currently up well over 20% versus the start of 2024.  Details of Amazon’s announced investment
Amazon Web Services CEO to step down next month Inc (NASDAQ: AMZN) is in focus today after Adam Selipsky – the chief executive of its cloud computing segment said he will step down next month.  Matt Garman named the new CEO of AWS Selipsky will be succeeded by Matt Garman who currently is the senior vice president of sales and ma
Amazon Q1 earnings are out: here's what CEO Jassy said in press release Inc (NASDAQ: AMZN) is trading up in extended hours on Tuesday after reporting better-than-expected financial results for its first quarter. AWS topped expectations again The stock is being rewarded also because Amazon Web Services (AWS) remained strong in Q1, as per the earnings report. T

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Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.