Buy Amazon (AMZN) shares

Shares in the e-commerce giant, Amazon, are among the most valuable and regularly traded in the world. Find out if now is the right time to invest in Amazon stock.
By: Charlie Hancox
Charlie Hancox
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player,… read more.
Updated: Jan 11, 2022
Tip: our preferred broker is, eToro: visit & create account

This guide takes you through how to buy Amazon shares, what to consider before you buy shares, and the best stock brokers online with which to execute your trades. Keep reading to find out more.

Where to buy Amazon stock

If you’ve already decided you want to invest, then simply find your perfect broker in our comparison table below. These platforms are the best places to buy and trade Amazon shares.

Min. Deposit
User Score
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
Min. Deposit
User Score
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy Amazon stock, a step-by-step guide

Choose a broker and create an account

In order to buy stock, you will need to use an online brokerage platform. There are many different options to choose from, each with its own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.

Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally, you can expect to have to provide your name, email address, phone number, and some form of photo identification.

Decide how much to invest

Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest.

Remember that you must budget only what you can afford to lose. If the price of a company’s share exceeds your budget, you can opt to buy a fractional share and add money as you go to eventually buy whole shares. Otherwise, you can opt for ETFs or CFDs that hold the same stock but have lower priced shares.

Research Amazon and its potential

You must do your due diligence on the company before investing in its stock. Thoroughly research Amazon – review the company’s financial reports, consider expert analysis, and compare the company against its competitors in the industry.

The potential of Amazon’s company stock relies on factors like new technology and growth in the ecommerce market. You should stay on top of these factors in order to best place your investment.

Place an order for AMZN stock

Now navigate to the broker’s buying stocks page (a link to this can be found in the menu on the website). Here you’ll be able to search for Amazon’s ticker symbol (AMZN) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to buy and place your order.

Execute your order

Once you have placed your order, your broker will automatically execute it for you and your shares will be listed in your account. Note that there may be a lag time between placing your order and its execution – this will vary from broker to broker depending on what type of order you place. You can keep a track of your open orders as well as the shares you already own on your orders page.

Review your investment regularly

Once your order has been executed, it is important that you stay on top of your investment. You should use notifications (i.e. price alerts) to monitor your shares. You should also mitigate your risk by using features like stop-loss – this enables you to set a maximum price drop point at which some or all of your shares sell automatically, saving you from incurring further loss.

What is Amazon? And should I invest?

It is the largest online retailer in the world and started out as an internet book store in the mid-1990s. Since then the company has grown into one of the most famous companies in the world, selling virtually any item you can imagine and redefining consumer behaviour across the planet.

Whether you should invest largely depends on who you are as an investor. Below you’ll find details about how the stock has performed both historically and recently, and you need to consider whether you want to put your money into an established company whose shares cost upwards of $3,000, or you think you can find more value elsewhere.

Visit our Amazon Quote page for more information on the company, including charts, revenue statistics, and insider information. Keep reading below for help in making the right investment decision for you.

How has the company performed in recent years?

It has been one of the great success stories of recent times. Shares in the company have rocketed from just $18 in the company’s 1997 IPO to over $3,000 today – an increase of over 17,000% overall. Much of this growth has been generated in the last few years, and the company’s shares have more than tripled in value since 2017.

Amid this impressive performance, the company also saw its stock price grow by over 30% throughout the coronavirus pandemic. The pandemic saw demand for online shopping and delivery services increase around the world, so it was a good time to be an e-commerce giant. 

This is a company with a solid foundation, global recognition, and a world-class logistics network, all of which have seen it continue to grow rapidly throughout the twenty-first century.

Is it a good time to buy AMZN shares now?

It’s rarely a bad time to invest in the tech behemoth. As detailed above, it has been one of the best performing stocks this century, with staggering surges in price often being seen over short periods of time. The company is also not resting on its laurels, with plans to expand into various markets from groceries to pharmaceuticals in years to come.

This combination of the company’s share price having done little but rise over the past couple of decades and the company’s forward-thinking outlook has made it extremely popular with investors. You can learn more about the stock’s performance, and whether it’s the right moment to buy shares yourself, by reading our most recent market analysis below.

Latest Amazon news

The Nasdaq Composite is down 5.0% this week as investors continue to pull out of the tech stocks on fears of inflation and rate hikes. But there are names that still look promising for 2022 to MAI Capital Management’s Chris Grisanti. Grisanti likes Amazon for 2022 One such name…
Meta Platforms Inc (NASDAQ: FB) and Inc (NASDAQ: AMZN) were two of the weakest links in the mega-cap technology names this year. But Evercore ISI’s Mark Mahaney, whose new book titled “nothing but net” is out today, says the story could be much different in 2022. Mahaney’s…
On Monday Inc. (NASDAQ:AMZN) shares gained more than 2% as analysts maintained a strong holiday season sales forecast. With Black Friday sales spiking to record levels, the market expects Cyber Monday to follow the same pattern, thus boosting holiday season sales forecasts. The Bank of…
With Black Friday approaching fast, investors will be looking at some of the best retail stocks to buy during the holiday season. Analysts expect Inc. (NASDAQ:AMZN) to dominate the online space while Walmart Inc. (NYSE:WMT) and Target Corp (… Inc. (NASDAQ:AMZN) shares on Monday edged lower after reports founder and executive chairman Jeff Bezos sold $3.3 billion worth of AMZN shares last week. According to Bloomberg, Bezos sold $2 billion before selling another $1.3 billion of his Amazon stock holding later in the week.
Shares of Inc (NASDAQ: AMZN) are down about 3.0% on Friday after the tech giant disappointed investors with its Q3 financial results late last night. Aureus Asset Management’s Karen Firestone, however, treated the dip as a buying opportunity. Reasons why Firestone is bullish on Amazon Firestone added to…

Stock trading courses

Stocks Courses
If our Stock Markets 101 course was your introduction to stock market investing, think of the Stock Investing course as the next step, your intermediate-level guide to investing. Just remember, this is not a get-rich-quick scheme and takes time, patience, and emotional stability.
Stocks Courses
Luckily, it’s far easier to begin trading than it was in the 90s when Wall Street and big money were the only options. Get started with our introduction to stock trading. You’ll come away feeling more confident about the task ahead, while acquiring a base knowledge of all the most…

Fact-checking & references

Our editors fact-check all content to ensure compliance with our strict editorial policy. The information in this article is supported by the following reliable sources.

Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Charlie Hancox
Financial writer
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player, and as a budding film director, has… read more.
Srijani Chatterjee
Financial Writer
Srijani is the quintessential Third Culture Kid having grown up in India, Singapore, Malaysia, The Netherlands, Scotland, and England. She still loves to travel and speaks… read more.