How to buy Amazon (AMZN) shares

Shares in the e-commerce giant, Amazon, are among the most valuable and regularly traded in the world. Find out if now is the right time to invest in Amazon stock.
By:  &  Prash Raval
Updated: Sep 13, 2022

This guide takes you through how to buy Amazon shares, what to consider before you buy shares, and the best stock brokers online with which to execute your trades. Keep reading to find out more.

Where to buy Amazon stock

If you’ve already decided you want to invest, then simply find your perfect broker in our comparison table below. These platforms are the best places to buy and trade Amazon shares.

Min. Deposit
$ 10
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Up to $240 bonus!
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Invest for dividends and get payout on stocks on Ex-Dividend day
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Payment Methods:
Bank Transfer, Wire Transfer
Full Regulations:
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.
Min. Deposit
$ 100
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Trade out-of-hours on over 70+ US stocks
Get exposure to a wide range of popular UK, US and international stocks
Enjoy flexible access to more than 17,000 global markets, with reliable execution
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Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal
Full Regulations:
ASIC, FCA, FINMA, is a licensed bank (IG Bank in Switzerland)
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Min. Deposit
$ 0
User Score
$0 commission and $0 Options contract fees
Upgraded research with advanced charts
Smart Menus for faster trades
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Payment Methods:
Full Regulations:

How to buy Amazon stock, a step-by-step guide

Investing in Amazon isn’t a difficult process, so don’t worry if you’re new to stock investing. Below we have explained the steps you can follow in order to complete your investment.

Choose a broker and create an account

The first step you need to take is to find a broker. Using an online brokerage platform is the easiest way to invest in Amazon and there are many different options to choose from. You can check out the comparison table above to help you select the right broker for you.

When you have selected your broker, head over to their website and follow the steps to register an account. This is an easy process although you may be required to provide a form of identification, so make sure you have some when you sign up. Once you have registered your account, you will be ready to move onto the next step where you can deposit funds.

Decide how much to invest

Before you make your investment into Amazon, you will need to set a budget and you should only invest what you can afford to lose. It’s recommended that you spread your money across a range of different investments so it’s not a good idea to put all of your money into Amazon stock.

When you have decided how much you want to invest, simply log into your brokerage account and select the deposit option. Here you will be able to add funds into your account before investing. Most brokers accept lots of different payment methods including debit or credit cards, bank transfers, and some even e-wallets such as PayPal.

Research Amazon and its potential

Before you go ahead and buy Amazon shares you will need to take the time to research it. You can visit the Amazon investor relations website where you can find lots of information. It’s a good idea to look at things like its annual report and quarterly figures which can help you decide. It’s also helpful to consider the wider market it operates in and look into its competitors.

Amazon is a widely diverse business operating in many sectors and you may find it useful to look into all of the areas it operates in. Its Amazon Web Services business is a market leader in cloud computing technology and has been driving profits for the company in recent times, although it has lots of competition from the likes of Microsoft.

Place an order for AMZN stock

Now navigate to the shares section on the broker’s trading page that you have signed up to. Here, you can search for Amazon’s ticker symbol (AMZN) and see the current price at which the stock is trading. If you’re happy with the price, enter the number of shares you wish to purchase and place your order.

Execute your order

As soon as you click the buy button your order will be executed immediately. However there may be a slight delay if you place your order outside of market hours. When its live you will be able to monitor it in the open positions area of your brokerage account. Here you’ll be able to make any changes like buying more or selling some of your shares.

Review your investment regularly

Once your order has been executed, it is important that you stay on top of your investment. You should use notifications (i.e. price alerts) to monitor your shares. You should also mitigate your risk by using features like stop-loss – this enables you to set a maximum price drop point at which some or all of your shares sell automatically, saving you from incurring further loss.

What is Amazon? And should I invest?

Amazon started out as an internet book store and is now the largest online retailer in the world. It sells virtually any item you can think of and has transformed consumer behaviour across the planet.

Whether you should invest largely depends on who you are as an investor. Below you’ll find details about how the stock has performed both historically and recently, and you need to consider whether you want to put your money into an established company whose shares have already risen thousands of percent, or whether you think you can find more value elsewhere.

Visit our Amazon Quote page for more information on the company, including charts, revenue statistics, and insider information. Keep reading below for help in making the right investment decision for you.

How has the company performed in recent years?

It has been one of the great success stories of recent times. Shares in the company rocketed from just $18 in the company’s 1997 IPO to over $3,000 – an increase of over 17,000% – prior to a recent stock split. Much of this growth has been generated in the last few years, and the company’s shares have more than tripled in value since 2017.

Amid this impressive performance, the company also saw its stock price grow by over 30% throughout the coronavirus pandemic. The pandemic saw demand for online shopping and delivery services increase around the world, so it was a good time to be an e-commerce giant.

In the first quarter of 2022 it announced plans for a 20-for-1 stock split, which came into effect in June. The stock split makes it a more affordable option for investors who may not be able to pay thousands of dollars for a single share.

Is it a good time to buy Amazon shares now?

It’s rarely a bad time to invest in the tech behemoth. As detailed above, it has been one of the best performing stocks this century, with staggering surges in price often being seen over short periods of time. The company is also not resting on its laurels, with plans to expand into various markets from groceries to pharmaceuticals in years to come.

This combination of the company’s share price having done little but rise over the past couple of decades and the company’s forward-thinking outlook has made it extremely popular with investors. The stock split is likely to inspire a surge of new investment into the business, from investors who previously may not have had the funds to invest.

You can learn more about the stock’s performance, and whether it’s the right moment to buy shares yourself, by reading our most recent market analysis below.

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Ways to invest in AMZN

There are a wide range of ways you can invest in Amazon and the right approach will depend on things like your budget and investing timeframe. Below you can find the different methods you can use to invest in Amazon with a brief description of each.

  • Buy Amazon shares. For most investors, buying shares in Amazon will be the preferred method of investing. Buying shares means you will own a piece of the business and your investment will rise and fall in-line with how well Amazon performs.
  • Invest in Amazon ETFs. Exchange traded funds are the easiest way to invest in Amazon. ETFs invest in lots of different companies and track the performance of a specific sector or index. As Amazon is such a large business, there are lots of ETFs that include its stock.
  • Invest in Amazon funds or trusts. If you don’t want to invest in an ETF a fund may be a more suitable option. They are similar to ETFs and invest in lots of different companies. However, unlike ETFs, funds are managed by an expert who buys and sells assets according to their own expertise.
  • Trade Amazon. Amazon stock can move a lot and if you have a short term outlook then trading will be a good choice. You will find it helpful to learn how to read price charts and perform technical analysis before trading so you are able to profit from short term price movements.
  • Spread betting. Spread betting is a cost effective way to make short term trades on Amazon stock. With spread betting you can bet on a company to rise or fall in price and you don’t actually own any shares. One of the main benefits of spread betting is whatever profit you make is tax free.

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Charlie Hancox
Financial Writer
Alongside his passion for trading, Charlie has represented Great Britain and won national championships as a water polo player, and as a budding film director, has… read more.
Prash Raval
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