How to buy AMC shares (AMC)

AMC Entertainment is the largest cinema chain in the world and has become a popular investment with retail traders. Learn how to buy AMC Entertainment stock right here.
Updated: Sep 1, 2022

This guide gives you the lowdown on AMC Entertainment and what has helped it capture online traders’ imagination over the last year. Learn how and where to buy AMC shares and find out whether now is the right time to invest.

Where to buy AMC stock

You can use one of the brokers below to get AMC shares straight away. Click a link and sign up right now, or keep reading to find out more information about AMC Entertainment first.

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How to buy AMC stock, a step-by-step guide

You can follow the steps below to make your first purchase of the AMC Entertainment stock. Don’t worry if you’re new to investing, as the process is quick and easy.

Choose an online broker and create an investment account

The easiest way to buy AMC stock is through an online brokerage platform. You can use the comparison table above to find a platform right for you. Once you’ve selected your brokerage account, head over to their website and follow the steps to create an account.

Decide how much to invest

Before you make your purchase you should decide how much money you want to invest. AMC is a meme stock so its price can be very volatile. Its a good idea to spread your money across a few investments and remember to never invest more than you can afford to lose.

Research AMC and its potential

This page has lots of information on AMC stock but if you want to dig deeper into the company, you can look at its financial reports. Head over to AMC’s investor relations page where you can find its latest statements to help you judge how well its performing.

Place an order for AMC stock

Now that you have a budget set and have completed your research it’s time to place your order. Navigate to your brokerage account and search for the ticker symbol AMC. You’ll be taken to its trading page where you can decide how many shares you want and place your order. It can be a limited order for a specific price or a market order, that will open immediately at the best market price.

Execute your order

Your position will be executed immediately or there may be a slight delay. If you place your order outside of market hours it will go live once the market opens. You can monitor your AMC investment by visiting the open positions section in your brokerage account.

Review your investment regularly

AMC Entertainment meme stock status means it can be wildly volatile and experience lots of ups and downs in its price. You should keep track of it at regular intervals. To limit your risk, you could use a stop loss that automatically closes your trade at a set level if its price moves lower.

What is AMC? And should I invest?

AMC Entertainment Holdings Inc (NYSE: AMC) is an American cinema chain that is the largest in the world. Formed in the 1920s, it held its initial public offering in 1983 and began its global expansion a couple of years later. At its peak, it owned more than 300 cinemas in Europe and another 600 in the US.

AMC has been on a rollercoaster ride of late, however, as it has become a favourite of retail investors, led by websites like Reddit and Stocktwits. AMC is now one of the classic meme stocks and the company has leaned into that identity, going as far as to offer perks like free popcorn to its shareholders.

The company is one of the best meme stocks but it is worth considering what that means before you invest. The stock can rise rapidly in a short space of time but it can fall dramatically as well, so you have to be prepared for the risk of losing a lot of money if you buy at the wrong time.

How has the company performed in recent years?

There are two sides to AMC, the underlying business and the crazy meme stock. The business has had a tough time, as the pandemic forced cinema closures around the world and the company lost almost $1bn thanks to a 91% fall in sales in 2020.

The meme stock performance, however, has been far better. The share price was up more than 500% in 2021, and it hit its all time high of nearly $60 in June. Even in the second half of 2021 and early 2022, after the initial meme wave had faded, the stock has regularly spiked by more than 30%.

Its popularity online might mean AMC now has a share price floor but it still has a way to go to overcome the forces arrayed against it. Cinemas have long been under pressure from streaming services like Netflix, the pandemic was simply the latest blow, and it might need more than free popcorn to reverse the trend.

Is it a good time to buy AMC shares now?

That’s likely to depend on how volatile you expect your investments to be. Wild price swings are fairly common for AMC Entertainment Holdings and they are almost impossible to predict. This is a stock for people who like the thrill of the ride, rather than a secure long term investment.

In terms of its broader outlook, people returning to the cinemas is vital to AMC’s long term prospects. The threat from streaming services isn’t going away, but a return to cinema-exclusive blockbuster releases should at least help its revenues recover over the next few years.

If you’re looking to invest for the long term, it’s worth considering why short sellers have been interested in AMC for a while. For short term traders, it’s worth ensuring you understand volatility and trading indicators that could help you benefit from big swings in price. You should also stay on top of the latest news and analysis, which you can find at the links below.

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Ways to invest in AMC

  • Buy AMC shares. Buying AMC shares is the easiest way to invest in the company. When you buy shares you’ll own a piece of the business and your investment will rise and fall in line with its performance.
  • Invest in AMC ETFs. You will be able to find AMC listed in quite a few ETFs. Exchange traded funds are an easy way to invest in a specific industry while covering the wider market.
  • Invest in AMC funds or trusts. Investment funds or trusts are similar to ETFs, although they are actively managed by a professional who buys and sells assets according to their expertise.
  • Trade AMC. Meme stocks like AMC are highly volatile and make for great trading environments. Some traders buy or long the AMC stock but some others also take advantage of its volatility and sell AMC stock. You could consider learning how to read price charts and studying technical analysis to get a head start in trading AMC shares.
  • Spread betting. Spread betting is another way to trade AMC stock in the short term. You can bet on its price to rise and fall without actually owning any shares. One benefit of spread betting is that all profits are tax free.

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Sources & references
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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.