How to buy AMC Entertainment shares

AMC Entertainment is the largest cinema chain in the world, but flirted with bankruptcy in the aftermath of the coronavirus pandemic. Find out whether AMC is a worthwhile investment as the world comes out of lockdown.
By: James Knight
James Knight
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed,… read more.
Updated: Oct 25, 2021
Tip: our preferred broker is, eToro: visit & create account

This guide looks at what AMC Entertainment is and why it became the focus of a proxy war between Wall Street traders and an internet message board. You can also find our most trusted brokers to buy with.

Compare the best AMC Entertainment trading platforms

You can use one of the brokers below to get some AMC shares straight away. If you want to find out more information first, then read on to find out all you need to know about AMC Entertainment’s recent rollercoaster ride.

Min. Deposit
User Score
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
Min. Deposit
User Score
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy AMC Entertainment shares, a step-by-step guide

The process of getting your hands on shares isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. In order to buy shares, you need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in AMC Entertainment shares.
  4. Place an order for AMC stock. Now navigate to the broker’s buying stocks page (a link to this can be found in the menu on the website). Here you’ll be able to search for AMC Entertainment’s ticker symbol (AMC) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to buy and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your AMC Entertainment shares will be listed in your account. Congratulations, you’ve just bought shares in AMC Entertainment!

What is AMC Entertainment? And should I invest?

AMC Entertainment (NYSE: AMC) is an American cinema chain that is the largest in the world. Formed in the 1920s, it held its initial public offering in 1983 and began its global expansion a couple of years later. At its peak, it owned more than 300 cinemas in Europe and another 600 in the US.

AMC has had a very difficult time of late, however, with streaming services like Netflix and Amazon providing stiff competition and hurting its bottom line. In recent times, it has fallen under the gaze of short sellers as the pandemic caused a collapse in audience numbers.

Ironically, that attention from short sellers drew it into the orbit of the retail investors led by WallStreetBets, who flocked to buy AMC to try to cause a short squeeze. All this interest means AMC is quite a volatile investment, and potential buyers should consider the many different forces at work, particularly as the company’s underlying performance can have very little bearing on the stock price.

How has the company performed in recent years?

The coronavirus pandemic was a major blow to AMC, forcing it to close cinemas around the world and sending its revenues spiralling. AMC’s sales were down 91% in 2020 compared to the previous year, with losses totalling almost $1bn.

Even before the pandemic, cinemas were coming under pressure from the rise of Netflix and the increasing allure of home streaming entertainment. AMC made a series of acquisitions in 2016 and 2017, expanding just as ticket revenues were starting to fall. It then lost 50% of its share price in 2017, falling from $33 all the way down to $11.

The market collapse as the pandemic hit made things even worse. With cinemas open but no films to show, audiences stayed away and AMC struggled to meet costs in excess of $100m a month. AMC was able to stave off the imminent threat of bankruptcy only by raising over $900m towards the end of 2020.

And then the Redditors arrived.

Is it a good time to buy AMC shares now?

AMC has been on a wild ride of late, as it became the latest battlefield in the war between the WallStreetBets retail investors and Wall Street hedge funds. It jumped 300% in one day in January 2021, as part of the wider movement against short sellers, led by Reddit and most famous for sparking a near 1000% rise in the price of video game retailer GameStop.

In terms of its broader outlook, a COVID-19 vaccine, the relaxation of lockdown rules, and people returning to the cinemas are all vital to AMC’s long term prospects. The threat from streaming services isn’t going away, but a return to cinema-exclusive blockbuster releases would at least help its revenues recover from a disastrous 2020.

If you’re looking to invest for the long term, it’s worth considering why short sellers have been interested in AMC for a while. If you just want to trade it quickly and benefit from short term fluctuations in price or be part of a short squeeze, the overall state of AMC is less important.

For short term traders, it’s worth familiarising yourself with the stock market, ensuring you understand volatility and trading indicators that could help you benefit from big swings in price. You should also stay on top of the latest news and analysis, which you can find at the links below.

Shares of AMC Entertainment (NYSE: AMC) are trading about 5% higher on the day after failing to sustain gains of nearly 30% from earlier in the session.  Fundamental analysis: Musk grills Tenev Elon Musk, the CEO of Tesla and the world’s richest person in the world, acted on the…
Shares of AMC Entertainment (NYSE: AMC) slipped over 6% last week as the stock continues to trend lower following a failure to clear the resistance around the $7.00 mark. Separately, AMC decided to change its policy on guests wearing masks after facing a backlash from the public. Fundamental analysis:…
Shares of AMC Entertainment (NYSE:AMC) are trading 10% lower today as the theater chain struggles to cope with the consequences of the COVID-19 outbreak. Fundamental analysis: CEO targets mid-June for reopening CEO of AMC Entertainment, the world’s largest movie theater chain, is not sure when the ongoing crisis…

Buying, selling and trading AMC Entertainment shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

  1. Research the company. You should always examine the fundamentals of a company before buying its stock. What is AMC Entertainment? How did the company get its start? How did it grow? Is AMC Entertainment’s revenue and profit growth picking up? Is the company innovating? The more you know about AMC Entertainment, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. We’ve reviewed all the top brokers to help you understand which one is best for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade AMC Entertainment shares. Here’s a quick run-through of what’s involved in each.

Buying AMC Entertainment

This process involves finding a broker and placing an order, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling AMC Entertainment

When you sell any AMC Entertainment shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that AMC Entertainment’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading AMC Entertainment

Trading is the same process as buying and selling shares, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade AMC Entertainment shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to how to invest in AMC Entertainment or how to invest in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into AMC shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. CFD trading is one approach you can use or, if you need more information, we have courses on trading stocks that you might find useful.

If neither of these options appeal to you, then you can find a variety of other ways to invest in AMC stock on this page. Otherwise, simply select one of the brokers in the table above and get started. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to buy the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade assets like forex as well.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades and buy shares. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to use a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest AMC news

On Tuesday, AMC Entertainment Holdings Inc. (NYSE:AMC) shares declined by more than 10% after reporting its fiscal third-quarter results. The company announced its most recent quarterly revenue and earnings Monday after markets closed, beating the consensus analyst estimates. However, although AMC reported a significant growth in…
On Monday AMC Entertainment Holdings Inc. (NYSE:AMC) shares gained 2.66% after announcing solid monthly sales. The company said it received record theatre attendance last month, thus reporting the highest revenue for a single month since February 2020. The company could continue witnessing a ramp-up in monthly…
AMC Entertainment Holdings Inc (NYSE: AMC) still has a long way to get back to 2019 levels, but CEO Adam Aron says you shouldn’t look at what AMC was before the pandemic. Naysayers would point out, back in 2019, your market cap was X, how are you ever…
On Friday, AMC Entertainment Holdings Inc. (NYSE:AMC) shares edged slightly lower ahead of Friday’s US and Canada opening for the latest instalment of the James Bond film series.  James Bond: No Time to Die opens in North America on Friday and based on the positive reviews…
AMC Entertainment Holdings Inc (NYSE: AMC) embraced its new “meme stock” status earlier this year after retailer investors pushed the stock from $2.0 to over $60 a share. None of the developments, however, have removed the company’s focus from its core cinema chain business. CEO Aron lays out future…
AMC Entertainment Holdings Inc (NYSE: AMC) said on Monday lost less money than analysts had anticipated in the fiscal second quarter. Shares of the company were about 10% in after-hours trading. Q2 financial performance According to Refinitiv, experts had forecast the company to post $382.1 million of revenue in…

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Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

James Knight
Lead content editor
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed, rode, and ate an ostrich all on… read more.