Apple (AAPL)

Learn everything you need to know about Apple and find links to beginner-friendly guides that show you the best way to invest in it.
Updated: Oct 6, 2022

About Apple

What is Apple?

Apple is a multinational technology company that sells consumer electronics, software, and digital services. It’s one of the largest and most famous companies in the world, with an instantly recognisable brand and a loyal customer base.

The company was created by Steve Jobs and Steve Wozniak in April 1976. The pair started out building computers in their garage, releasing the Apple I and Apple II, machines which catapulted the company to national success. Since then, Apple has created many more transformative devices, most notably the first iPhone in 2007.

The modern Apple oversees a huge digital empire that runs on its own operating system, iOS and includes smart watches, AirPods, and smart speakers. It also boasts a TV subscription service via AppleTV, many professional creative tools, like Final Cut Pro, and music streaming via Apple Music.

How does Apple make money?

The majority of Apple’s revenue comes from selling consumer electronics. iPhones alone generate roughly half its annual revenue, with much of that coming in the first quarter of the year after a new product release. The rest comes from a combination of computers, tablets, and accessories, as well as its various subscription services.

What is Apple’s best selling product?

The iPhone is by far its best selling and most successful product. Since the first edition was released in 2007, Apple has generated more than $1428.6 billion from iPhone sales alone.

Who are the key executives at Apple?

Tim Cook is the Apple CEO who runs the day-to-day business and has done so since Steve Jobs resigned the role just before his death in 2011. Here are other senior figures in the Apple leadership.

  • Tim Cook, Chief Executive Officer
  • Katherine Adams, Senior Vice President and General Counsel
  • Eddy Cue, Senior Vice President, Services
  • Craig Federighi, Senior Vice President, Software Engineering
  • John Giannandrea, Senior Vice President, Machine Learning and AI Strategy
  • Greg “Joz” Joswiak, Senior Vice President, Worldwide Marketing
  • Sabih Khan, Senior Vice President, Operations
  • Luca Maestri, Senior Vice President and Chief Financial Officer
  • Deirdre O’Brien, Senior Vice President, Retail + People
  • Johny Srouji, Senior Vice President, Hardware Technologies
  • John Ternus, Senior Vice President, Hardware Engineering
  • Jeff Williams, Chief Operating Officer

Where can I buy shares in Apple?

You can buy Apple stock on a stock trading platform. These platforms are extremely simple to use but there are different options to suit your specific needs. If you are a first-time investor you might want to use a trading platform for beginners, while if you plan on doing a lot of trading from your phone, a stock trading app might be best.

Are there any other ways to invest in Apple?

The simplest way to invest in Apple is to buy shares through a stock broker. However, you can also invest through an ETF or a fund. The best ETFs allow you to invest in the stock market more generally rather than focus on one company.

Apple is part of the S&P500 index, so you can invest in an ETF that tracks that index, or choose a tech ETF that lets you own a basket of related stocks from the same industry.

More about the AAPL price

What is the Apple stock price today?

The AAPL stock price today is currently $141.22, as of September 30, 2022. The price of Apple is down 0.17% over the last year. You can use the live Apple stock chart to track the NASDAQ: AAPL price in real time above, or compare the Apple value today to its past performance using the Apple financials tab at the top of this page.

What is the 52-week low for Apple stock?

The 52-week low for Apple stock is $128.86. AAPL stock is currently 9.59% above the 52-week low.

What is the 52-week high for Apple stock?

The 52-week high for Apple stock is $182.19. AAPL stock is currently 29.01% below the 52-week high.

What is the stock forecast for Apple?

The average Apple stock forecast has a price target of $170 by the end of 2022. Apple’s latest financial results, the broader economic outlook, and the amount of competition in the industry all influence these forecasts.

It’s best to take analyst forecasts with a grain of salt but you can use their estimates to help you understand the weight of opinion about a stock. Read our latest Apple price forecast for more analysis and guidance.

More stock guides


When are Apple’s earnings?

Apple reports four times a year; at the end of January, April, July, and October. The first three reports of the year are quarterly reports and the full year filing is delivered in October.

Does Apple pay a dividend?

Yes, Apple pays a quarterly dividend out to shareholders. The most recent payment was $0.23 per share.

How much is Apple worth?

Apple’s market capitalisation is $2.45 trillion. This is calculated by multiplying the number of shares that have been issued by the current AAPL share price. Another way of measuring this is enterprise value, which includes Apple’s debt obligations. Apple’s enterprise value is $2.35 trillion.

When did AAPL stock go public?

Apple’s IPO took place on December 12, 1980. The stock was priced at $22.00 per share. Apple has split its stock five times since then, so the adjusted price is $0.10 per share.

Who owns the most shares in Apple?

The asset management company, Vanguard, is the largest shareholder with over a billion shares, approximately 7.55% of the total number in circulation. Berkshire Hathaway, another investment fund that’s owned by the legendary investor Warren Buffett, is second with 5.57%. Other asset management companies like Blackrock and Fidelity are in the top five.

When did Apple stock split?

Apple last split its stock in August 2020. It was a 4 for 1 split, which means that existing shareholders received four shares for every one they held. Stock splits have no material effect on the value of a company but they can make it easier for regular investors to buy a share: The price of one Apple share dropped from $380 to about $100 as part of the last stock split.

How often has AAPL stock split?

Apple has split its stock five times in total. Its first split took place in June 1987 and it has proceeded to split four more times in the 21st Century: June 2000, February 2005, June 2014, and August 2020.

Who are Apple’s biggest competitors?

Apple’s biggest competitors are Google and Microsoft. These are businesses that create their own mobile phones, computers, and operating systems that directly compete with Apple’s products. These are Apple’s top three competitors.

  • Google. Google is a multinational technology company that powers the world’s biggest search engine.
  • Microsoft. Microsoft is a tech company that produces personal computers, software, and consumer electronics.
  • Amazon. Amazon is an ecommerce giant that also operates its own digital streaming service.

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Sources & references
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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.