How to buy Apple (AAPL) stock

Use our step-by-step guide to learn how to buy AAPL stock and compare the best Apple trading platforms.
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Updated: Jan 17, 2023
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A big part of learning how to buy Apple stocks is finding the best place to make your investment. Apple stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Apple when following our step by step guide.

Where to buy Apple stock?

The best stock trading platform to use to buy Apple stock is eToro .

Based on our research, we’ve ranked the top five brokers where you can buy Apple shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

1
Min. Deposit
$ 10
Promotion
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.
2
Min. Deposit
$ 100
Promotion
User Score
10
Trade out-of-hours on over 70+ US stocks
Get exposure to a wide range of popular UK, US and international stocks
Enjoy flexible access to more than 17,000 global markets, with reliable execution
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal
Full Regulations:
ASIC, FCA, FINMA, is a licensed bank (IG Bank in Switzerland)
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

Read more about how we test, rank & review platforms.

How to buy stock in Apple in 3 simple steps

Buying Apple stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 10
Promotion
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.

Step 2. Make a deposit

Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Apple shares

Search for Apple using the ticker, AAPL. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Apple and complete your purchase.

It’s as easy as that! You can buy Apple shares in just 10-15 minutes and now you’re a Apple shareholder.

Compare the best platforms to buy Apple stock

1. eToro. Best for beginners, copy-trading & demo-account

2900

No. assets

$10

Minimum deposit

Stocks

Platform type

Pros & Cons

Overview

Visit eToro Read Review

Fundamental analysis of Apple shares

What is Apple’s total worth?

Apple’s total net worth is $2.21 trillion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Apple’s share price performed in recent years?

The current Apple stock price today is 136.89, which is 24% below its all time high of $182.94, which it reached on January, 2022.

Overall, AAPL is up 235% over the last five years. The AAPL share price is down 24% in 2023 with a 52 week high of $182.94 and a 52 week low of $129.04.

What is Apple’s EPS?

Apple’s EPS is $6.11. EPS stands for earnings per share and is calculated by dividing Apple’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Apple P/E ratio?

Apple’s P/E ratio is 22.4. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Apple’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Apple’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Apple’s dividend yield?

Apple’s dividend yield is 0.65%. The dividend yield tells you how much of Apple’s share price it gives back to shareholders in dividend payments every year.

Is Apple stock a buy or sell?

The indicator below shows you live technical ratings for Apple stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Apple to help you decide whether to buy Apple shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Apple a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Apple.

  • Apple is one of the biggest companies in the world. Apple’s meteoric rise has seen its market capitalisation reach over $2.5 trillion. In 2022 it became the worlds most valuable company, overtaking Saudi Aramco. Apple is consistently in the top three biggest companies thanks to its ability to generate revenue and net profits in the hundreds of billions of dollars.  
  • Its business model is diverse. Apple’s best selling product is the iPhone, which has earned it $1428 billion since the first model was released in 2007. Although, it’s not just iPhones that Apple sells. Tablets, computers, accessories, and subscription services such as music and TV generate billions of dollars in revenue for the company. 
  • Apple has a loyal customer base. Apple’s ability creates demand for its products has resulted in a loyal following. When new phones or computers are released, customers often queue at its retail locations ready to purchase the newest model. This influx in sales generally helps its share price move higher. 
  • The company is often embroiled in lawsuits. Apple is a market leader when it comes to technology devices such as smartphones, tablets, and computers. Although, it is regularly involved in lawsuits from competitors, employees, and governments. While it has plenty of money to cover any losses, any major disputes could be troublesome for the company. 
  • The technology industry can be unstable. Technology stocks generally perform well, especially when economic conditions are good. When times are tough, tech stocks can underperform as was seen during the coronavirus pandemic, which saw around 35% wiped of Apple’s stock price in just a few months. 

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Apple’s pros and cons before you make a final decision on whether to buy Apple stock.

Pros

  • Apple is the largest company in the world 
  • Stock splits have made it more affordable to invest in Apple
  • Apple has a loyal customer base and new releases are often sold out very quickly
  • Apple pays dividends to shareholders

Cons

Are there other ways to buy shares in Apple?

Yes, you can invest in Apple stock in a few different ways. One option is to buy stock in Apple directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NASDAQ index fund to get exposure to Apple, or choose a technology ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Apple trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Apple shares from someone with more experience.

What are the fees for investing in Apple stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Apple stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Apple.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Apple stock

When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Apple stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Apple stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current Apple stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Apple based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy AAPL.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Apple’s fundamentals are solid then the best time to invest in Apple stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Apple stock all hours of the day but you don’t want to wait years for a return either.

Either way, following AAPL price news and analysis will help you decide when to dip your toe into the market.

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FAQs

Is Apple stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Apple’s ticker symbol?
Does Apple pay dividends?
Is Apple ESG friendly?
When was Apples last stock split?

Sources & references
Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.