How & where to buy Apple (AAPL) shares

Apple is one of the largest and most valuable companies in the world, worth over $3 trillion. Find out if now is the right time to invest in Apple stock.
Updated: Sep 13, 2022

This beginner friendly guide lets you know everything about buying Apple stock. We run through its history, its recent market performance, and offer a step-by-step guide on how and where to buy AAPL shares. Read on to learn more about investing in Apple today and becoming a successful stock trader.

Where to buy Apple stock

The table below gives quick comparisons of the best stock trading platforms available, to help you find the right broker as soon as possible. If you’re ready to open your portfolio now, then simply follow one of these links and get started. If not, keep reading to learn more about Apple.

Min. Deposit
$ 10
User Score
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
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Payment Methods:
Bank Transfer, Wire Transfer
Full Regulations:
Investoo Ltd is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc., as applicable. This compensation incentivizes Investoo Ltd to describe those products and services in favorable terms. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success.
Min. Deposit
$ 100
User Score
Trade out-of-hours on over 70+ US stocks
Get exposure to a wide range of popular UK, US and international stocks
Enjoy flexible access to more than 17,000 global markets, with reliable execution
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Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal
Full Regulations:
ASIC, FCA, FINMA, is a licensed bank (IG Bank in Switzerland)
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 68% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Min. Deposit
$ 0
User Score
$0 commission and $0 Options contract fees
Upgraded research with advanced charts
Smart Menus for faster trades
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Payment Methods:
Full Regulations:

How to buy Apple stock, a step-by-step guide

The process of buying Apple stock isn’t difficult, even for inexperienced investors. The section below explains the steps you need to take to make your first purchase.

Choose a broker and create an account

The easiest way to buy stocks is through an online brokerage firm. You can use the comparison list above to help you decide on the best option for you. Once you’ve selected your broker, head over to their website and follow the instructions to create an account.

Decide how much to invest

When it comes to stock investing, budget is key. It’s recommended to split your money across a range of different investments to lower your risk. Big companies like Apple are generally safer bets than smaller businesses so you could allocate more money to it.

Research Apple and its potential

Before making any investment it’s a good idea to take a deep dive into the fundamentals. A good place to start is Apple’s financials – You can visit its investor relations page to find its most up to date financial information.

Place an order for AAPL stock

Once you’ve set your budget and finished your research you’ll be ready to place your order. Head over to your brokerage account and search for Apple’s ticker symbol, AAPL. You’ll be taken to its trading page where you can enter the number of shares you want and click buy.

Execute your order

Your order will be executed immediately unless you place it outside of market hours, in which case it will go live when the market opens. Once its live you’ll be able to monitor its progress and make any changes in the open positions tab of your brokerage account.

Review your investment regularly

The stock market is always moving so it makes sense to keep track of your investments on a regular basis. You could consider using a stop loss to protect your position if the market moves against you. You could also consider buying any dips in its share price.

What is Apple? And should I invest?

Headquartered in Silicon Valley, Apple started life in 1976 to sell the Apple 1 personal computer designed by Steve Wozniak. The company had mixed fortunes throughout the 20th century, growing throughout the 80s but struggling to compete with Microsoft and Intel in the 90s – leading to the return of Steve Jobs in 1997. Jobs became CEO of Apple in 2000.

Since 2000, Apple has been one of the world’s top-performing companies. The most notable moment in its growth was the launch of the iPhone in 2007. Masterminded by Jobs, this revolutionised personal technology and placed Apple firmly ahead of its competitors. Apple stock has performed strongly ever since, and has surged to new highs in recent years as the company’s sleek computers dominate the market.

The decision as to whether you should invest in Apple comes down to your financial goals. Consider how the stock has performed recently, and whether you’d rather put your money into a smaller company looking to grow rather than an established giant whose stock costs more than $100 a share.

How has the company performed in recent years?

It’s been one of the stock markets best performers and has seen its share price rise substantially in recent years. In 2010 Apple shares were trading for under $10, today you’ll have to part with more than $150 to get your hands on one.

A large part of this growth has happened since 2019. During this period, Apple stock doubled in value from January 2019 to February 2020, fell sharply as the coronavirus pandemic swept the world, and then recovered strongly to once again increase in value by more than 100% between March and August 2020.

Apple benefits from almost unparalleled brand recognition, backed up by decades of successful marketing campaigns. It thrived during and after the covid pandemic, and has undeniably been one of the stand-out performers of recent times.

Is it a good time to buy Apple shares now?

This depends on a variety of factors, a central one being whether a new product launch is just around the corner. Apple’s business revolves around the design and manufacture of new products, with each announcement of a new iPhone or Macbook followed eagerly around the world. For this reason, AAPL stock often inflates in value before a product launch, in expectation of good sales and company growth.

It is worth bearing in mind, though, that these company-boosting sales are not guaranteed. Underperforming sales, or another event such as news of a security issue, can cause the stock to drop sharply. Equally, if the expected gains do materialise then the stock price could also fall as investors decide to ‘sell-the-news’ and cash in their shares while the price is high – also resulting in a fall in share price.

If you’re buying shares for the long term, then these considerations aren’t so relevant, and Apple stock’s strong performance over the past 20 years means it’s rarely a bad time to invest. Regardless, you’ll want to stay on top of recent news, as this can particularly affect stock prices in the tech sector. Check out our recent market analysis features below to see if it’s a good time to invest in Apple.

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Ways to invest in AAPL

  • Buy Apple shares. The easiest way to invest in Apple is to buy its shares. When you buy shares you own a piece of the company and your investment rises and falls in line with its performance.
  • Invest in Apple ETFs. Exchange traded funds are another easy way to invest in Apple. ETFs can be bought and sold on the stock market and invest in a collection of companies belonging to the same sector.
  • Invest in Apple funds or trusts. Funds are similar to ETFs although they are managed by a professional who buys and sells assets according to their expertise. You’ll find Apple stock included in lots of the world’s biggest funds.
  • Trade Apple. If you plan to trade Apple then you’ll care more about price volatility over underlying fundamentals. Lots of traders perform technical analysis on price charts to predict short term changes in value.
  • Spread betting. Spread betting is another way to trade Apple’s short term price movements. One key benefit of spread betting is that your profits are free from tax, however when using this way to trade, you don’t actually own any shares.

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Sources & references
Risk disclaimer

Invezz is a place where people can find reliable, unbiased information about finance, trading, and investing – but we do not offer financial advice and users should always carry out their own research. The assets covered on this website, including stocks, cryptocurrencies, and commodities can be highly volatile and new investors often lose money. Success in the financial markets is not guaranteed, and users should never invest more than they can afford to lose. You should consider your own personal circumstances and take the time to explore all your options before making any investment. Read our risk disclaimer >

Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.