How to buy Apple (AAPL) stock in 2024

Use our step-by-step guide to learn how to buy AAPL stock and compare the best Apple trading platforms.
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Updated: Jul 6, 2023
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A big part of learning how to buy Apple stocks is finding the best place to make your investment. Apple stocks are available to invest in through an online stock broker, and it usually takes just a few minutes to buy shares in Apple when following our step by step guide.

Where to buy Apple stock?

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The best stock trading platform to use to buy Apple stock is eToro .

Based on our research, we’ve ranked the top five brokers where you can buy Apple shares, according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

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1
Min. Deposit
$ 10
Best offer
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

2
Min. Deposit
$ 100
Best offer
User Score
9.9
Trade +2000 CFDs on Shares, Options, Commodities & more
Unlimited risk-free Demo Account
0 commissions & attractive spreads with up to 1:5 leverage
Start Trading
Payment Methods:
American Express, Apple Pay, Bank Transfer, Credit Card, Debit Card, Discover, Google Pay, Mastercard, PayPal, SEPA, Trustly, Visa, , skrill
Full Regulations:
ASIC, FCA, FSA, MAS, cysec-250-14-regulator, isa-regulator

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3
Min. Deposit
$ 0
Best offer
User Score
9.7
Diverse stock selection providing investors with a diverse array of options for their portfolios.
Advanced trading tools aiding in executing trades with precision in the dynamic stock market.
Easy portfolio management.
Start Trading
Payment Methods:
ACH, Bank Wire, Check
Full Regulations:
CFTC, FCA, FINRA, IIROC, NFA, NYSE, SIPC
Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.

Read more about how we test, rank & review platforms.

How to buy stock in Apple in 3 simple steps

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Buying Apple stock is quick and easy, all you need is an internet connection and a copy of your photo ID. Here’s how to do it.

Step 1. Sign up to eToro

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eToro is the best stock trading platform for beginners. Fill in your details to set up a brokerage account and attach a copy of your ID to verify it.

1
Min. Deposit
$ 10
Best offer
User Score
10
Up to $240 bonus!
Deposit with ACA, Wire, Pay with my bank
Invest for dividends and get payout on stocks on Ex-Dividend day
Start Trading
Payment Methods:
Bank Transfer, Credit Card, Debit Card, PayPal, Wire Transfer
Full Regulations:
CySEC, FCA

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

Step 2. Make a deposit

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Transfer money to your new account with your credit or debit card, a bank transfer, or an alternative payment method, like PayPal. The minimum deposit is £10.

Step 3. Buy Apple shares

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Search for Apple using the ticker, AAPL. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend. Hit ‘trade now’ to invest in Apple and complete your purchase.

It’s as easy as that! You can buy Apple shares in just 10-15 minutes and now you’re a Apple shareholder.

Compare the best platforms to buy Apple stock

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1. eToro. Best for beginners, copy-trading & demo-account

0% commission

Fees

$50

Minimum deposit

4,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Great for beginners, simple to set up and get started Competitive, industry-leading commissions Popular ‘Copy Portfolios’ function lets you follow top traders Excellent customer service, with live chat support provided Over 2,000 CFDs available to trade for UK & EU users (not US, real assets only)
Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Overview

We love eToro because you can trade more than 3,000 stocks, commission free. When you buy stocks on eToro, you’re buying the underlying asset, which means you can earn dividends. Or you can trade fractional shares, which means you can invest in even the most expensive stock from just $10.

As well as being a broker that offers lots of investor protection, eToro offers a very social trading experience. You can easily see what’s trending on the stock market every day, browse the latest analyst opinion about every one of those stocks, and copy other people’s trade suggestions from your desktop or the eToro app.

The fees: Stock and ETF trades are commission free. Stock CFDs are charged a 0.15% spread and overnight fees can apply. You can deposit money for free but you have to pay $5 per withdrawal, and there’s a minimum withdrawal of $30. A $10 per month activity fee is charged if you don’t log in for a year.

Highlights

Visit eToro eToro Review

eToro offers real assets only, no CFD products. eToro securities trading offered by eToro USA Securities, Inc. (‘the BD”), member of FINRA and SIPC. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the BD.

2. Plus500. Best for international CFD trading*

From 0.08%

Fees

$100

Minimum deposit

3,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Can get a free demo account A great mobile platform Well regulated in multiple jurisdictions Wide variety of CFDs to trade Several good risk management tools
No support on trading information and education Website isn’t brilliantly designed to help users find answers to their questions No MetaTrader trading platform compatibility

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you make a trade. Its technology driven platform gives access to CFDs on over 2000 stocks.

Plus500 has something for all types of stock trader, no matter what level of experience. Its zero commission and tight spreads make it a top choice for day traders and its trading academy is packed with educational content, perfect for beginners just starting.

For accurate instrument availability, visit plus500.com.

The fees: There are no commission fees on any trades with Plus500 and it makes it money through the Bid/Ask spread. Spread starts from 0.01% and varies depending on the instrument. Additional fees include overnight funding depending on trade size and guaranteed stop orders, which add a minimum of 10% to the spread. There is an inactivity charge of £10 per month for accounts not logged in for three months. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Highlights

Visit Plus500 Plus500 Review

Buy or sell stock CFDs with Plus500. 82% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

3. Interactive Brokers. Best online broker for range of markets

Commission-free for US exchange-listed stocks

Fees

...

Minimum deposit

10,000

No. assets

Yes

Demo/virtual account

Pros & Cons

Regulated by several financial authorities Free stock and ETF trading for US traders Earn interest on cash balance Free demo trading account available
The desktop trading platform is complex to navigate Customer service not available 24/7 Credit/debit card payment not available

Overview

We love Interactive Brokers because it has one of the widest selections of tradable assets we’ve ever seen. IBKR is one of the best-known and longest-running brokers in the world and when you create an account you’ll have access to tens of thousands of stocks, ETFs, funds, indices, currencies, bonds, and cryptocurrencies. 

Besides lots of markets, Interactive Brokers also offers a good range of additional tools and features including risk management tools, cutting-edge portfolio management services, and the ability to automate your trading system through ready-made or custom-built algorithms. 

The fees: Charges vary depending on the asset you’re trading. Stocks and ETFs are commission-free, as are most funds. Options fees range from $0.15 to $0.65 per option contract. Cryptocurrency fees range between 0.12% to 0.18% of the trade value. Forex trades have commissions which can be as low as a fraction of a pip. 

Highlights

Visit Interactive Brokers Interactive Brokers Review
Interactive Brokers (U.K.) Limited is authorised and regulated by the Financial Conduct Authority. FCA Register Entry Number 208159. Products are only covered by the UK FSCS in limited circumstances.

Fundamental analysis of Apple shares

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What is Apple’s total worth?

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Apple’s total net worth is $2.21 trillion. This is its total market capitalisation, calculated by multiplying the number of shares outstanding on a stock exchange by the current share price.

How has Apple’s share price performed in recent years?

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The current Apple stock price today is 136.89, which is 24% below its all time high of $182.94, which it reached on January, 2022.

Overall, AAPL is up 235% over the last five years. The AAPL share price is down 24% in 2024 with a 52 week high of $182.94 and a 52 week low of $129.04.

What is Apple’s EPS?

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Apple’s EPS is $6.11. EPS stands for earnings per share and is calculated by dividing Apple’s net profit by the number of shares outstanding. It gives you an idea of how valuable a company is.

What is the Apple P/E ratio?

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Apple’s P/E ratio is 22.4. The P/E, or price to earnings ratio, tells you how much you would have to pay per share for $1 of Apple’s earnings. 

It is calculated by dividing the share price by the earnings per share. You can use Apple’s earnings estimates to predict its future (or forward) P/E and set a target price you think the stock can reach.

What is Apple’s dividend yield?

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Apple’s dividend yield is 0.65%. The dividend yield tells you how much of Apple’s share price it gives back to shareholders in dividend payments every year.

Is Apple stock a buy or sell?

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The indicator below shows you live technical ratings for Apple stock on time frames from one minute to one month. 

It tracks a selection of key technical indicators on live market data, including moving averages, relative strength index (RSI), oscillators, and momentum.

This indicator should be used when you research Apple to help you decide whether to buy Apple shares. Past performance is no guarantee of future results. It is not investment advice or a recommendation from Invezz to buy this stock.

Is Apple a good investment for me? 

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The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Apple.

  • Apple is one of the biggest companies in the world. Apple’s meteoric rise has seen its market capitalisation reach over $2.5 trillion. In 2022 it became the worlds most valuable company, overtaking Saudi Aramco. Apple is consistently in the top three biggest companies thanks to its ability to generate revenue and net profits in the hundreds of billions of dollars.  
  • Its business model is diverse. Apple’s best selling product is the iPhone, which has earned it $1428 billion since the first model was released in 2007. Although, it’s not just iPhones that Apple sells. Tablets, computers, accessories, and subscription services such as music and TV generate billions of dollars in revenue for the company. 
  • Apple has a loyal customer base. Apple’s ability creates demand for its products has resulted in a loyal following. When new phones or computers are released, customers often queue at its retail locations ready to purchase the newest model. This influx in sales generally helps its share price move higher. 
  • The company is often embroiled in lawsuits. Apple is a market leader when it comes to technology devices such as smartphones, tablets, and computers. Although, it is regularly involved in lawsuits from competitors, employees, and governments. While it has plenty of money to cover any losses, any major disputes could be troublesome for the company. 
  • The technology industry can be unstable. Technology stocks generally perform well, especially when economic conditions are good. When times are tough, tech stocks can underperform as was seen during the coronavirus pandemic, which saw around 35% wiped of Apple’s stock price in just a few months. 

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Apple’s pros and cons before you make a final decision on whether to buy Apple stock.

Pros

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  • Apple is the largest company in the world 
  • Stock splits have made it more affordable to invest in Apple
  • Apple has a loyal customer base and new releases are often sold out very quickly
  • Apple pays dividends to shareholders

Cons

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Are there other ways to buy shares in Apple?

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Yes, you can invest in Apple stock in a few different ways. One option is to buy stock in Apple directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

Mutual funds provide instant diversification to your investment portfolio by investing in lots of companies at once. You can invest in a NASDAQ index fund to get exposure to Apple, or choose a technology ETF.

Another option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Apple trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Apple shares from someone with more experience.

What are the fees for investing in Apple stock?

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It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Apple stocks.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Apple.

Trading platformTrading fees
eToro $0
Skilling $0
Capital.com $0
Degiro $0 (US) / £1.75 (UK)
AvaTrade 0.13% commission

How to sell Apple stock

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When you decide the time is right to sell and lock in some profit (or cut your losses), log into your broker account and navigate to your portfolio. 

From there, find your Apple stock and you’ll see a ‘sell’ option next to it. Click that to set the details of the trade (you don’t have to sell all your stocks at once) and sell back to cash.

Should I buy Apple stock now?

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It’s your investing goals and style that define whether now is a good time to buy. The current Apple stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Apple based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy AAPL.
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Apple’s fundamentals are solid then the best time to invest in Apple stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. You don’t want to actively trade Apple stock all hours of the day but you don’t want to wait years for a return either.

Either way, following AAPL price news and analysis will help you decide when to dip your toe into the market.

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Register now & buy Apple stock

FAQs

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Is Apple stock overvalued?
Do I have to pay capital gains tax on any profits I make?
What is Apple’s ticker symbol?
Does Apple pay dividends?
Is Apple ESG friendly?
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Sources & references
Risk disclaimer
Prash Raval
Financial Writer
Prash is a financial writer for Invezz covering FX, the stock market and investing. For over a decade he has traded spot FX full time while... read more.