Apple AAPL stock forecast for 2023 and beyond

Technology giant Apple is one of the most valuable companies in the world. This page offers the latest Apple price predictions from top experts helping you time your investment into it.
Updated: Apr 11, 2023

From long term, to short, and everything in between, this page contains the latest AAPL stock price forecasts. Use this handy guide to help you make the best investment decisions. 

AAPL stock forecast & price target

There is a broad range of price targets set by Apple analysts, with a mixed bag of predictions. The most optimistic opinions see its price continuing to rise and surpass the $200 mark, while some pessimistic analysts see a drop to $130 or lower. The average prediction is around $170, with the majority of analysts suggesting to buy. 

In the table below we’ve provided a short summary of the most recent price forecasts for Apple stock. We have researched each target and provided an average price; continue scrolling to read specific year-end predictions.

StockAverage price targetHighest targetLowest targetMajority guidance
Analyst price targets for Apple stock, updated June 2023

Expert forecasts on the future of Apple (AAPL)

Below are some quotes from analysts at well-known banks and investment houses giving their views on Apple stock.

We’ve got a company churning out over a billion dollars a day in revenue. These are staggering numbers.”

Wamsi Mohan, Bank of America ($210 target from $160)

Revenue and earnings upside realisation associated with the iPhone 13 cycle is still to come”

Samik Chatterjee, JP Morgan ($210 target from $180)

Today, we know that Apple is working on products to address two significantly large markets AR/VR and Autonomous Vehicles – and as we get closer to these products becoming a reality, we believe valuation would need to reflect the optionality of these future opportunities”

Kate Huberty, Morgan Stanley ($200 target from $164)

Short term AAPL predictions

The general consensus among analysts is that Apples share price will continue its bullish momentum in the next couple of years. A number of expert Apple stock price forecasts expect its price will break above $200 in the near future, although some have a more bearish view of the stock and expect a drop to $130. Below is a summary of some expert opinions for the next two years. 

Apple stock price prediction 2022

Apple stock could reach $200 in 2022 if it grows by 14% in the year. An average growth estimate from the latest 20 analyst forecasts gives us that figure. However, it is worth noting that not every expert sees an upcoming rise in price. Tim Long from Barclays predicts a drop to $145. 

Apple stock price prediction 2023

Using the same growth estimate of 14% would see $222 in 2023, although some experts predict its shares could double if it moves at speed with its potential AR/VR services. On the flip side, the most bearish of targets comes from New Street Research analyst Pierre Ferragu, who is betting on its price to fall to $90. 

Long term AAPL predictions

Most experts are bullish on Apple in the long run with many predicting its price to at least double in the next decade. Although it’s important to remember, longer-term outlooks are more speculative and depend on a lot of factors falling into place. Below are some future price predictions going forward to 2030. 

Apple price prediction 2024

Some experts have an AAPL stock price forecast of about $330 by 2024 as it moves towards completing its autonomous vehicle program. Although it’s worth noting, the company have yet to release any details of its self-driving car. 

Apple price prediction 2025

2025 is anticipated to be a breakthrough year for Apple, with some analysts predicting a surge towards the $400 mark. AI Pickup, for example, suggests a price of $400 in 2025. Experts believe 2025 is the year when Apple’s autonomous vehicle will be released. 

Apple price prediction 2030

If everything goes according to plan, some analysts predict Apple stock could be valued above $500 at the start of the next decade. Although, not every expert is so bullish and a few expect little change in price going forward. 

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What affects the price of AAPL?

There’s a host of factors that affect Apple’s stock price, however, iPhone sales are a leading contributor. Below we’ve highlighted a few of the key ones and provided a brief summary. 

  • iPhone sales. Apples biggest revenue driver is from selling electronic devices, most notably the iPhone. Demand for iPhones, iPads, and Mac computers is crucial for the companies share price. It has traditionally released new versions of iPhones yearly keeping consumer appetite high. Competitors in this category could impact sales. 
  • Services. The App Store, Apple pay, Apple music, TV, and cloud storage are just a few of the services that the company offers. Growth in this sector has increased yearly in recent times with revenue generated trailing only that of the iPhone. Continued growth from services will help its share price. 
  • Competition. Although Apple has a loyal following; in terms of sales, it trails its largest rival in the smartphone space, Samsung. Competition from other manufactures such as Chinese based Xiaomi could also threaten Apples iPhone sales in the future.   

How has the Apple price changed over time?

Apple has been one of the stock markets, big winners, in the past ten years and since 2010 its price has surged by more than 2000%. At the start of the decade, shares in the company could be bought for just $7. Fast forward to 2021 and those same shares reached all-time highs surpassing $170. 

Its continued product development and service sector growth have been key factors in its monumental rise. Like many other companies, the coronavirus pandemic caused a slight dip in its price, however, it was short-lived and the stock has rallied another 100% in the time since. 

What should I do now?

Now that you have some expert predictions, for Apples stock price, you may want to buy shares in the company. You can check out our page on how to buy shares in Apple, or alternatively visit our investing hub. Whatever you decide to do, it’s a good idea to keep up to date with the latest Apple news, which you can do so by clicking the links below.

Latest Apple news

Sources & references
Risk disclaimer
Prash Raval
Financial Writer
When not researching stocks or trading, Prash can be found either on the golf course, walking his dog or teaching his son how to kick a… read more.