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How to buy Assertio Therapeutics shares (ASRT)

Formerly called Depomed, Assertio Therapeutics is a US-based pharmaceutical company that fell on hard times in the late 2010s. With renewed interest from retail investors, find out where you can buy Assertio stock today.

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Updated: Jul 6, 2023

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This guide takes you through everything you need to know in order to buy, sell, and trade shares in Assertio Therapeutics. From step-by-step walkthroughs of each process to information about the top brokers to use, it’s all right here.

Compare the best Assertio Therapeutics trading platforms

These are the best platforms to use when investing in Assertio Holdings. If you want to get shares right away, simply follow any of these links. If you want more information before you invest, scroll down and keep reading.

How to buy Assertio Therapeutics stock, a step-by-step guide

It’s not very complicated to get Assertio Therapeutics shares, so don’t worry even if you’re new to the stock market. These are the steps to follow in order to complete your investment:

Choose a broker. The first thing you need is an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you want to spend.
Place an order for ASRT stock. Search for Assertio Therapeutics’ ticker symbol (ASRT) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you want and place your order.
Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Assertio Therapeutics shares will be listed in your account. Congratulations, you’ve just bought shares in Assertio Therapeutics.

What is Assertio Therapeutics? And should I invest?

Assertio Therapeutics (also known as Assertio Holdings) is a pharmaceutical company based in the USA. Founded in 1995 the company was originally called Depomed and rebranded as Assertio in 2018.

Specialising in neurology and pain relief Assertio currently markets six drugs, including Oxaydo and Zipsor, all approved by the FDA (Food and Drug Association). The company also used to market the popular painkiller Nucynta, but the rights to this were sold in 2018 as part of a move to downscale the business.

While recent years have seen some steep falls in the value of Assertio shares, the stock started to receive interest from the online trading community in 2021. It’s uncertain as to what this will mean for the company’s long-term prospects, but has some investors looking at Assertio with fresh eyes.

How has the company performed in recent years?

Assertio (then Depomed) performed strongly until 2016, but the company’s share price then began to fall steeply – a trend that continues over the next four years. In October 2016, the company’s shares were trading at over $100 each, but by the start of 2020 they were changing hands for less than $5.

This period of decline included the above-mentioned selling off of Nucynta in January of 2018, which also saw the company cut its workforce by 40%. The business was then rebranded as Assertio Therapeutics in August 2018, which saw the stock price almost double by the end of the year to trade at over $30.

Since then, Assertio shares have once again been on a downward trend, with the share price falling to below $2 in May 2021. More recently, the company’s stock has been promoted by online retail investors; this has seen prices fluctuate fast, but while Assertio might make some gains, it looks unlikely to reach its former heights any time soon.

Is it a good time to buy ASRT shares now?

If you’re a trader and want to take advantage of market movements as online investors buy and sell stocks, then Assertio could be a good option for you. While the company’s stock now trades at a very low price, it does have several licensed drugs and historically strong performance in the pharmaceutical industry.

As ever, you should take the time to research the company and its future prospects fully before buying Assertio shares for the long term. Look into the drugs that Assertio Therapeutics sells and the possible future demand trends for them before making your decision.

Buying, selling and trading Assertio Therapeutics shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment.

With that in mind, here’s a checklist to run through before you start.

Research the company. You should always examine the fundamentals of a company first. What is Assertio Therapeutics? How did the company get its start? How did it grow? Is Assertio Therapeutics’s revenue and profit growth picking up? Is the company innovating? The more you know about Assertio Therapeutics, the better positioned you’ll be to make smart investment decisions.
Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics. Here’s a quick run-through of what’s involved in each of the different methods available.

Buying Assertio Therapeutics

This process involves finding a broker and placing an order for Assertio Therapeutics stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Assertio Therapeutics

When you sell any Assertio Therapeutics shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit.

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Assertio Therapeutics’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Assertio Therapeutics

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Assertio Therapeutics shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing refers to the practice of holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.

Pros

Can build wealth over time to achieve financial goals
Don’t need to be very reactive to short-term market movements
Some stocks will give you an income through regular dividend payments

Cons

Takes a long time to realise any profits
Your capital is tied up in stocks and cannot be used for other investments

CFD Trading

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to trade stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into ASRT shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.

Pros

Can generate fast profits if you read the market right
Some platforms allow you to trade with leverage
Prevents your capital being tied up so you can take advantage of investment opportunities

Cons

Trading with leverage is risky and can lead to big losses
Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our course on how to trade stocks.

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How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

Range of stocks available. The most important thing is that you can actually use the broker to get the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
Regulation. You should only use regulated brokers. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
Payment methods available. You might want to fund your broker account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Buy Assertio Therapeutics stock

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Max has a keen interest in the transformative power of technology and is the founder of a platform called Current Frequencies. When not at his desk,... read more.