How to buy Aurora Cannabis shares (ACB)

The Canadian cannabis producer, Aurora, is one of the largest weed companies in the world. Learn everything you need to know about how to buy its stock in this beginners’ guide.
Updated: Jul 6, 2023

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This page covers a brief history of Aurora and why you might want to invest in the company, it then takes you through a step-by-step process of buying your first share.

Compare the best Aurora Cannabis trading platforms

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Before you can invest in any company you need to sign up for an online stock broker. There are many options available but the table below includes our favourites, and you can sign up by following the link next to each one. If you aren’t ready to do that just yet, keep reading to learn more about Aurora first.

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How to buy Aurora Cannabis stock, a step-by-step guide

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The process of getting shares in Aurora Cannabis isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. You will need to use an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Aurora Cannabis shares.
  4. Place an order for ACB stock. Search for Aurora Cannabis’s ticker symbol (ACB) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to own and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Aurora Cannabis shares will be listed in your account. Congratulations, you’ve just bought shares in Aurora Cannabis.

Should I invest in Aurora Cannabis?

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That depends on how much you expect the cannabis market to grow over the next few years. Aurora is the second largest weed company in the world and has a large presence in Europe and South America, as well as in its home base of Canada.

Most people buy pot companies as high potential growth stocks that could explode in value if the drug is legalised in the United States. Aurora has a stable base of operations outside North America but it is the US market where the real opportunity lies.

The question is whether to invest now, when legalised cannabis is still in its infancy and there is lots of uncertainty, or wait until it’s more established. The former path opens up the possibility of making lots of money from your investment but at the risk of lots of volatility and no guarantees, while the latter might mean smaller profits but less danger of losing your capital completely.

How has the company performed in recent years?

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The overall picture isn’t pretty, as the stock has lost 90% of its value since 2019. It’s not unusual for Aurora stock to experience dramatic peaks and troughs, but that sort of fall is obviously a major blow.

2019 and 2020 were extremely tough for all cannabis companies, as a combination of regulation, supply bottlenecks, and then oversupply caused prices and confidence to collapse. At one stage, Aurora had just a couple of months’ worth of cash on hand to finance its operations.

The situation has improved since then, thanks to some serious cost-cutting measures, a management overhaul, and partly because Aurora became something of a meme stock in 2021. That has helped stabilise the stock price even if it remains a long way off its highs from a few years earlier.

Is it a good time to buy Aurora Cannabis shares now?

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The company is in a better place now than it was in 2019, which might represent an opportunity. However, even despite its cost-cutting measures the company still routinely reports losses. That’s not uncommon for stocks that want to grow quickly but it does introduce a lot of risk into the equation.

Some of that investment has gone on acquiring new companies to expand Aurora’s product range. That has worked in some respects – Reliva, for example, makes CBD products that can be sold all over the US – but those acquisitions have been hit and miss, which hasn’t helped the bottom line.

That reflects the wider uncertainty about Aurora. The industry has a lot of potential, but Aurora’s management needs to prove that it can succeed within it. There are a number of weed stocks available and the best policy might be to spread your money out among them or, if you do invest in Aurora, keep a close eye on any new developments through the links below.

Buying, selling and trading Aurora Cannabis shares for beginners

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What to do before buying shares

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You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before you start.

  1. Research the company. You should always examine the fundamentals of a company first. What is Aurora Cannabis? How did the company get its start? How did it grow? Is Aurora Cannabis’s revenue and profit growth picking up? Is the company innovating? The more you know about Aurora Cannabis, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bullish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

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If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Aurora Cannabis shares. Here’s a quick run-through of what’s involved in each.

Buying Aurora Cannabis

This process involves finding a broker and placing an order for Aurora Cannabis stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Aurora Cannabis

When you sell any Aurora Cannabis shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Aurora Cannabis’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Aurora Cannabis

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Aurora Cannabis shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

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When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

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Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

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If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into ACB shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our course on how to trade stocks.

How to choose a broker

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With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to find the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to fund your trading account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Aurora Cannabis news

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Shares of Aurora Cannabis Inc (NASDAQ: ACB) are trading down in extended hours after the cannabis company reported disappointing results for its fiscal first quarter. CEO Miguel Martin’s remarks On the bright side, though, the Canadian company reiterated its commitment to positive adjusted EBI
There is seemingly never a dull day when it comes to cannabis news. After caffeine and alcohol, cannabis slots in as the third most popular drug in the world. And yet, looking at the stock market, the sector feels infantile in comparison. That is, of course, due to the nebulous legal status of marij
U.S. listed cannabis stocks are in the green this morning on reports of two new acquisitions. Tilray jumped 11% in premarket trading, Sundial 8.6%, and Canopy Growth about 5.0%. Cresco Labs to buy Columbia Care for $2.0 billion Cresco Labs Inc (OTCMKTS: CRLBF) on Wednesday signed a definitive agreem
Aurora Cannabis Inc (NASDAQ: ACB) is up 10% after-hours on better-than-expected sales for the fiscal second quarter. It’s the first time in over a year that the cannabis company topped sales estimates. We had a great quarter. Our transformation plan is on track. Our efficiency initiative came
Aurora Cannabis Inc (NASDAQ: ACB) on Tuesday said its revenue in Q1 of fiscal 2022 came in slightly lower than expected. Shares fell about 5.0% in after-hours trading. Q1 financial performance Aurora lost C$11.5 million in the first quarter on C$60.1 million in revenue. Both metrics improved sequent
The U.S. listed shares of Aurora Cannabis Inc (NYSE: ACB) are down more than 2.0% in after-hours trading as the company said its revenue tanked 45% in the fiscal fourth quarter on a year-over-year basis. Financial performance Aurora remained in $106 million of net loss in its recent quarter versus t

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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the... read more.