Aviva (AV) - All you need to know
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Ways to invest in Aviva
The simplest way to start investing in Aviva is to sign up with an online stock broker. It usually only takes a few minutes to sign up, deposit some money, and get started. Once you have a broker account, you can dive straight in, or use the learning materials on your chosen platform to hone your skills before you start playing the market for real.
Some of the other methods you can use include things like mutual funds, investment trusts, and exchange-traded funds, all of which give you access to Aviva shares as part of a broader portfolio. The links below take you to individual pages which walk you through the numerous options available to you.
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What is Aviva?
Aviva is a multinational insurance company, with more than 33 million customers in 16 different countries. Based in London, Aviva is the largest insurance company in the UK.
If you’re a beginner who wants to learn more before you start, check out our introductory course on the stock market. It guides you through everything you need to know about Aviva investing in a series of simple steps.
How to invest in Aviva
Before you start spending your hard-earned money on stocks, it’s a good idea to have a look at all the different options available to you. Below is a list of the best ways to invest in Aviva stock and you can follow the links to find more information on each one.
- Stock brokers. An online broker is the quickest and easiest option. You can usually buy shares fairly cheaply – some brokers offer completely free trading – and the best platforms offer lots of additional features to help you get the best returns.
- ETFs. An exchange-traded fund, or ETF, offers the advantage of being as simple to buy as an individual stock, while holding shares of many different stocks at once. Often these funds hold all the stocks within an entire sector or industry. Many ETFs hold shares of Aviva, so investing in an ETF can be a good way to potentially benefit from the strength of that one stock, while still spreading out your overall risk.
- Mutual funds. A mutual fund is a method that pools money together from many different people. A fund manager takes that money and puts it in a variety of stocks, with the goal of making money for all of the fund’s investors over the long haul. So if you own part of a mutual fund that holds Aviva stock, you’re gaining exposure to Aviva’s potential price appreciation, as well as that of 20, 50, even 100 or more other stocks.
- Trusts. A trust is an investment vehicle that trades on the stock market. The trust owns shares in a range of different companies, and you can buy shares in the trust itself. The trust price rises and falls in relation to how well the stocks it holds performs.
- Contracts for difference (CFDs). CFDs are a way of speculating on the price of a stock without actually owning it. These are favoured by short term traders in particular, who are less interested in the additional benefits of holding a stock, like dividends, and instead want swap in and out of holdings quickly to benefit from small price changes.
- ISAs. An ISA is an Individual Savings Account, a tax-free ‘safe haven’ where your money is tax-exempt. The amount is limited – in the UK it’s up to £20,000 a year – and many brokers and banks offer stocks and shares ISAs that you can use to keep your investments tax-free.
Where can I buy Aviva shares now?
77% of retail CFD accounts lose money.
Recent Aviva news
Latest Aviva price analysis
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