How to buy Bed, Bath & Beyond shares

The home retailer Bed Bath & Beyond has battled the short sellers and its own investors before being caught up in a Reddit storm. Learn about what makes the stock so appealing.
By: James Knight
James Knight
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed,… read more.
Updated: May 17, 2021
Tip: our preferred broker is, eToro: visit & create account

This guide looks at Bed Bath & Beyond, why it has struggled in recent years and what it’s doing to fix things. You can also find out which brokers are best to use if you want to invest.

Compare the best Bed Bath & Beyond trading platforms

If you just want to get started, you can find BBBY shares immediately by visiting one of the brokers below. If you want more information, read on to find out all you need to know about Bed Bath & Beyond.

Min. Deposit
User Score
Trade/invest in stocks with just $50
Invest for dividends and get payout on stocks on Ex-Dividend day
Over 11 payment methods, including PayPal
Start Trading
eToro is a multi-asset investment platform with more than 2000 assets, including FX, stocks, ETF’s, indices and commodities. eToro users can connect with, learn from, and copy or get copied by other users. Buying stocks on eToro is free and you can invest with as little as $50.
Payment Methods
Bank Transfer, Wire Transfer
Full regulations list:
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Your capital is at risk.
Min. Deposit
User Score
0 Commissions and no deposit minimums
Registered with and regulated by SEC and FINRA
Loss of cash protection
Start Trading
Financial company driven by technology and offering all-in-one self-directed investment platform that provides excellent user experience.
Payment Methods
Full regulations list:

How to buy Bed Bath & Beyond stock, a step-by-step guide

The process of getting shares isn’t massively complicated, so don’t worry even if you’re new to stock investing. These are the steps to follow in order to complete your investment:

  1. Choose a broker. The first thing you need is an online brokerage platform. There are many different options to choose from, each with their own unique benefits and drawbacks. The comparison table above can help you select the right broker for you, and you can head to our comprehensive broker reviews if you’re still unsure.
  2. Create an account. Once you’ve selected your broker, simply go to their website and create an account. The steps required for this will vary from platform to platform, but generally you can expect to have to provide your name, email address, phone number, and some form of photo identification.
  3. Deposit funds. Log into your broker account and select the option to deposit funds. Depending on your broker you’ll have a variety of payment options available; most brokers accept bank transfers and debit card payments, but not all accept e-wallets such as PayPal. Select your preferred payment method and deposit the amount of money you wish to invest in Bed Bath & Beyond shares.
  4. Place an order for BBBY stock. Search for Bed Bath & Beyond’s ticker symbol (BBBY) and see the current price at which the stock is trading. If you’re happy with the price, enter the amount of shares you wish to buy and place your order.
  5. Execute your order. Once you have placed your order, your broker will automatically execute it for you and your Bed Bath & Beyond shares will be listed in your account. Congratulations, you’ve just bought shares in Bed Bath & Beyond!

What is Bed Bath & Beyond? And should I invest?

Bed Bath & Beyond (NASDAQ: BBBY) is an American home goods retailer. Formed in the 1970s, it held its initial public offering in 1992, but has had a tough time of late.

After growing consistently until 2015, BBBY struggled throughout the second half of the decade. The rise of stores like IKEA, as well as more and more competition from internet retailers like Amazon, prompted a steep revenue decline.

The coronavirus pandemic was a further blow, but even before then Bed Bath and Beyond had been suffering from a fall in traffic. It also backed itself into a corner by encouraging customers with big discounts that further affected the bottom line. It had begun to solve some of its issues before being catapulted into the public eye by a Reddit message board.

BBBY is one of the companies targeted by WallStreetBets traders as a potential short squeeze. That makes its price very volatile while the trading volume is so much higher and you should think carefully before investing

How has the company performed in recent years?

BBBY/USD traded as high as $78 in 2015. Since then it has been almost all downhill, with pressure from online retailers and a boardroom battle causing its share price to fall consistently. In April 2020, with the coronavirus pandemic shuttering many of its stores, BBBY was trading below $4.

Although it was another blow, the poor performance long predates COVID-19. In response, a group of activist investors organised a complete overhaul of BBBY’s management structure in 2019. It removed virtually the entire management team, ousted some board members and forced the CEO to resign.

Despite being increasingly ill-tempered, the battle between BBBY and the activist group has probably pushed the retailer down a path it needed to travel to reverse its long term decline. The company has ditched virtually all of the non-core businesses it had built up and has turned towards a more streamlined approach.

Along with an activist investor group, BBBY had also attracted the attention of short sellers over the years. As one of the more heavily shorted companies around, Bed Bath and Beyond became one of the stocks the WallStreetBet Redditors seized upon as a chance to hurt Wall Street hedge funds

Is it a good time to buy Bed Bath & Beyond shares now?

There are certainly reasons to be bullish about BBBY’s recovery, although that long term view is clouded by the volatility that’s been caused by a potential short squeeze.

If a new board and CEO has helped Bed Bath and Beyond deal with its edgy shareholders, there is a chance it could prompt a return to growth. It’s also true that the short sellers picked BBBY for a reason, and it has a long way to go in a difficult market to get anywhere close to its previous highs.

Like a lot of the companies on the end of a WallStreetBets pop, there’s a chance it really could cause a short squeeze, as GameStop experienced. It could also go the other way and hurt traders who got in at the wrong time.

When you’re deciding whether to buy BBBY shares, you can check out some of our courses on short term trading. If you want to hold off and take a more long term approach, we have courses for that too. Either way, you should follow the BBBY stock news and price movements, which are available below.

Robinhood, an online trading company, reportedly raised more than $1 billion from its existing investors on Thursday night as it struggles to cope with the demand from retail investors. Fundamental analysis: CEO denies liquidity issues Robinhood, who has been used by WSB retail investors to attack short-selling hedge…
Wall Street analysts remain confused as volatile trading centered around a few stocks took place on Friday and Monday. Fundamental analysis: “WallStreetBets” wreak havoc in stocks It seems that Reddit’s subforum “WallStreetBets” has facilitated extremely high volatility in certain stocks. This space is used by retail investors to discuss…

Buying, selling and trading Bed Bath & Beyond shares for beginners

What to do before buying shares

You should always take the time to research a stock fully before investing your money, especially if you haven’t bought shares before. The more knowledge you have, the better your chances of making a wise investment. 

With that in mind, here’s a checklist to run through before investing in Bed Bath & Beyond shares.

  1. Research the company. You should always examine the fundamentals of a company before buying its stock. What is Bed Bath & Beyond? How did the company get its start? How did it grow? Is Bed Bath & Beyond’s revenue and profit growth picking up? Is the company innovating? The more you know about Bed Bath & Beyond, the better positioned you’ll be to make smart investment decisions.
  2. Make sure you understand the basics of stock investing. Before getting involved in the stock market, make sure you have an understanding of how it works. This will ensure that you have more clearly defined goals and have thought through how you will achieve them.
  3. Decide between share dealing and CFD trading. Choose the type of investment strategy you want to pursue, and make sure you have carried out the necessary fundamental or technical analysis for share dealing and CFD trading respectively.
  4. Set the size of your budget. The golden rule of investing is never to risk more than you can afford to lose. Not every investment you make will result in a profit, so it is important to set a budget that not only allows good potential for capital growth, but also protects against overly damaging losses.
  5. Find the right broker. Individual brokers each have their own pros and cons. Some will have low fees but have a user interface you struggle to understand, whereas others may be a bit more expensive but come with a range of features that you want to take advantage of. Our broker reviews can help you find the right platform for you.
  6. Examine broader market conditions. No stock exists in a vacuum, and it’s always important to analyse the general trends of the stock market as a whole before investing. If a bear market is setting in and stock prices are falling, it’s best to wait it out and invest your money later when the stock is cheaper. If, however, the market is looking bearish, you’ll want to make your investment quickly to get the maximum benefit from rising stock prices. Our news section can help you keep on top of movements in the financial markets.

What is the difference between buying, selling, and trading shares?

If you’re new to stock investing, then it’s important to understand the basics of how to buy, sell, and trade Bed Bath & Beyond shares. Here’s a quick run-through of what’s involved in each.

Buying Bed Bath & Beyond

This process involves finding a broker and placing an order for Bed Bath & Beyond stock, as outlined in the steps further up this page. Ideally you want to time your investment when the stock’s price is low so that you can profit by selling the shares after they increase in value.

Selling Bed Bath & Beyond

When you sell any Bed Bath & Beyond shares you have bought, you’ll want to do so at a higher price than the one at which you bought to earn a profit. 

When you sell is up to you. You might decide to hold for a long period of time, hoping to benefit from the company growing steadily throughout. Or, if you see that Bed Bath & Beyond’s stock is already up a lot compared to the price you bought it and you’ve noticed that the stock market is starting to fall, it might make sense to sell and take your profits to invest elsewhere. Equally, if the stock has fallen since you bought it and looks set to fall further, it might be a good idea to cut your losses by selling your shares.

Trading Bed Bath & Beyond

Trading is the same process, it’s just done over shorter periods of time with the aim to make small profits on a regular basis. This means that you can make money faster and spend your profits in your day-to-day life – however, on the other side it means you can lose money faster as well. For inexperienced investors, we generally recommend making investments for at least 6 months to a year instead of making trades in quick succession.

You can trade Bed Bath & Beyond shares through buying and selling shares, or by trading with CFDs. These allow investors to speculate on stock prices and trade with leverage in pursuit of bigger gains. CFDs trading is explained further in the next section, but it is worth noting that beginners should avoid trading with leverage. It comes with large risks and is best left to experienced investors.

Share dealing vs CFD trading

When it comes to investing in any stock, the two options you have are share dealing and trading. Which one of these methods to opt for largely depends on your investment timeline, with investors thinking long term tending to go for share dealing, and those looking for short term gains pursuing a more aggressive trading strategy.

Here’s a quick summary of the two approaches, and the pros and cons of each.

Share dealing 

Share dealing refers to the practice of buying and holding shares in a particular company over the long term. When investing like this, you’re seeking to profit either from dividend payments or an increase in the stock’s price over time.

When investing your money this way, it is important to do thorough fundamental analysis of the company in which you are investing. You want to put your money in a stock you believe will trend upwards over time, even if there is some market volatility along the way, rather than get distracted by shorter term peaks and troughs.


  • Can build wealth over time to achieve financial goals
  • Don’t need to be very reactive to short-term market movements
  • Some stocks will give you an income through regular dividend payments


  • Takes a long time to realise any profits
  • Your capital is tied up in stocks and cannot be used for other investments

CFD Trading 

If your aim is to generate profits in the short term, then you might be better off trading shares than holding them in your portfolio. Stock trades like this are executed using CFDs (contracts for difference), which allow investors to trade against the value of a stock without having to take ownership of it. When CFD trading, investors are looking to buy and sell stocks fast to profit from short-term fluctuations in value.

One aspect of CFD trading that many investors find attractive is that they allow you to trade with leverage. This means you can place large trades while only putting up a fraction of the value yourself – for instance, if a platform offered leverage of 1:10, you could put £10 into BBBY shares and be able to trade £100 worth. This can maximise profits if the market moves in your favour, but be careful as it can also lead to heavy losses.

When trading using CFDs, it is key to be skilled at technical analysis and reading stock price charts. As you’re trading stocks quickly and frequently, the fundamental strength of the company in which you’re investing isn’t as important as being able to predict how its stock price will rise and fall minute-by-minute.


  • Can generate fast profits if you read the market right 
  • Some platforms allow you to trade with leverage
  • Prevents your capital being tied up so you can take advantage of investment opportunities


  • Trading with leverage is risky and can lead to big losses
  • Doesn’t necessarily generate growth over the long term

Consider which approach suits you best and craft an investment strategy that works for you. If you need more information, then simply take our stock trading course and read our guide to CFD trading to get you up to speed. 

If neither of these options appeal to you, then you can find a variety of other ways to invest in BBBY stock on this page. If, however, you’re ready to get Bed Bath & Beyond shares now, simply select one of the brokers in the table above and get started. 

How to choose a broker

With the wide variety of online brokers available these days, it can be hard to figure out which is the best service to go with. Our comparison table and in-depth reviews can help you cut through the noise, but by and large these are the aspects you should be considering when selecting a broker:

  • Range of stocks available. The most important thing is that you can actually use the broker to buy the shares you’re looking for. Some brokers offer more stocks than others, and many will allow you to trade other assets, such as forex and commodities.
  • Fees and commissions. You want to keep as large a chunk of your profits as you can, so it’s important to make sure your broker doesn’t charge high fees that can eat into your profits.
  • Regulation. You should only use regulated brokers to place trades and buy shares. Unregulated brokers can be risky and offer little to no protection if the business were to fail while you had funds in your account.
  • Payment methods available. You might want to fund your account using a specific payment method, such as PayPal. Not all brokers accept every payment method, but using our comparisons you can search only the brokers that support the option you’re looking for.
  • Reputation. One of the strongest indicators of a broker’s reliability is the reputation it has with the customers who have used it. Brokers are online businesses, and as such many user experiences can be found online. You can check these out in addition to our reviews to make sure you choose the right platform.
  • Customer service. As you’re going to be investing your money using the platform, you want to check that the broker offers good customer service in case you have a query or something goes wrong.

Latest Bed Bath & Beyond news

Shares of Bed Bath & Beyond Inc (NASDAQ: BBBY) jumped more than 80% in after-hours trading on Tuesday after the retail company made a series of exciting announcements that triggered a short squeeze. Bed Bath & Beyond partnered with Kroger Much of the short squeeze was attributed to its…
On Thursday, Bed Bath & Beyond Inc. (NASDAQ:BBBY) shares plummeted 25% after announcing its most recent quarterly results. The company reported weaker than expected Q2 earnings, largely affected by supply chain headwinds. The company posted a Q2 non-GAAP EPS of $0.04, missing…
Bed Bath & Beyond Inc (NASDAQ: BBBY) reported lower-than-expected profit and revenue for its fiscal second quarter on Thursday. Shares of the company tanked more than 25% this morning on dovish guidance for the future. CEO Tritton’s remarks Commenting on the supply chain constraints, CEO Mark Tritton said:…
Bed Bath and Beyond Inc. (NASDAQ:BBBY) reported its most recent quarterly results on Wednesday pre-market. Its fiscal first-quarter results beat expectations on revenue but missed on earnings. The stock price popped more than 8% after the management issued an upbeat outlook on the full-year revenue. BBBY…

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James Knight
Lead content editor
When he isn’t at work, James is an avid trader and golfer who likes to travel. He once fed, rode, and ate an ostrich all on… read more.