How to buy Bed, Bath & Beyond (BBBY) shares

Bed, Bath, and Beyond is a home goods retailer that's going through a major business transformation. Find out how to buy BBBY shares and whether now is a good time to invest.
Updated: Jun 13, 2022

Where to buy Bed, Bath and Beyond stock

Buy shares right now through one of the brokers below. Our financial experts have analysed all the leading platforms to pick out the best options. Sign up by clicking the links below or keep reading to learn more about Bed, Bath & Beyond.

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How to buy Bed, Bath and Beyond stock, a step-by-step guide

1. Choose a broker and create an account

You need to use an online stock broker to buy, sell, and hold shares. The right broker for you depends on your investing style and level of experience. eToro is an excellent choice if you’re making your first investment. Once you’ve picked a broker, sign up by providing some contact details and personal information.

2. Decide how much to invest

Set yourself a budget and spread that money out over a few different investments. This minimises the risk from any one company failing. As BBBY is at the riskier end of the spectrum, you should look to combine it with some safer investments to create a portfolio that balances risk and reward.

3. Research Bed, Bath and Beyond and its potential

Use the company’s quarterly financial reports, media coverage, and social media to learn about the business. It’s often a good idea to compare it to a competitor, which might be another home retailer like IKEA or Wayfair, so that you can identify its strengths and weaknesses. This research should guide your decision about whether or not to invest.

4. Place an order for BBBY stock

Log into your broker account and search for Bed, Bath and Beyond using its ticker symbol. Look for the NASDAQ:BBBY listing, which tells you which stock exchange it trades on (the NASDAQ) and its ticker (BBBY). Then decide how much you want to spend and how many shares you want to buy.

5. Execute your order

Check over the details of the trade. When you’re happy that all the information is correct, click the button to place the order. The order is then added to a queue and processed; orders only go through during normal trading hours, so if you try to buy shares in the evening or at weekends it may take until the next working day to go through.

6. Review your investment regularly

You can see the performance of your new shares in the portfolio section of your broker account. Check back regularly to see how your shares are doing, and keep tabs on the latest news so that you can be ready to buy more, or sell your stock, if the fundamentals change.

What is Bed Bath & Beyond? And should I invest?

Bed Bath & Beyond is an American home goods retailer. Formed in the 1970s, it sells home, baby, beauty, and wellness goods in the United States and Mexico. It expanded consistently until 2015, but has struggled since in the face of competition from IKEA and internet retailers like Amazon.

Since 2021, however, it has become a popular ‘meme’ stock with online retail traders. This often happens when a stock is heavily ‘shorted’ (effectively when institutional investors bet on the price to fall). In 2022 the battle took another turn when Ryan Cohen, the activist investor who also owns a stake in GameStop, bought 10% of the company.

Cohen’s involvement means that there is a lot of uncertainty about the future. He offers more hope for a long term recovery but there may be a lot of short term volatility as well. Think about what the future company might look like and how it fits into your portfolio before you decide whether to invest.

How has the company performed in recent years?

It has struggled from a business point of view. Pressure from online retailers and a boardroom battle caused its price to fall from $78 in 2015 all the way down to $4 by 2020. However, since then it has been on a rollercoaster ride.

Bed, Bath and Beyond was caught up in the retail trading mania that sent stocks like GameStop and AMC to all time highs in 2021. BBBY also saw a massive spike in January, when it doubled in value in the space of a few days.

While the stock price performance doesn’t reflect a sudden change in business fortunes, it may have kick-started a transformation. Activist investor Ryan Cohen took a stake in the company in 2022 and is likely to demand more of a focus on core business areas in an attempt to improve the financial results.


Is it a good time to buy Bed Bath & Beyond shares now?

There are reasons to think it might be. The leadership team has been replaced over the past couple of years, which may be a sign that a new strategy is taking hold. If the company can focus on its most successful business areas, it can reverse a long term decline.

However, it’s also true that the short sellers picked BBBY for a reason, and it has a long way to go in a difficult market to get anywhere close to its previous highs. It’s important to pay close attention to its efforts to streamline, such as whether it sells off the baby division of its business, before you invest.

When you’re deciding whether to buy BBBY shares, you can check out some of our courses on short term trading. If you want to hold off and take a more long term approach, we have courses for that too. Either way, you should follow the BBBY stock news and price movements, which are available below.

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Ways to invest in BBBY

You can invest in Bed, Bath and Beyond in a few different ways. The right option depends on how much time you have to pick stocks and manage your investment, and whether you want to take a long or a short term approach. See the list below for the full range of options available:

  • Buy Bed Bath and Beyond shares. This option gives you the most control over your investment. If you have the time and expertise to look after your own shares and want to be able to buy and sell at any time, signing up to a broker and buying your own shares is the best approach.
  • Invest in BBBY ETFs. ETFs are perfect for beginners or anyone who wants a simple way to invest. Each ETF invests in a large number of stocks, either from a particular index (such as the NASDAQ) or industry (such as retail). You can buy shares in the ETF, and their value rises or falls based on the performance of all the stocks in the fund.
  • Invest in BBBY funds or trusts. A fund or trust also invests in a basket of different stocks, but the crucial difference is that they are chosen by a professional fund manager. The manager decides what to invest in and when to sell, in order to generate the best returns for everyone.
  • Trade Bed, Bath and Beyond. Trading is a short term approach based on buying and selling lots of shares over a short period of time. Usually these decisions are based on technical analysis, the study of price charts and trends.
  • Spread betting. Spread betting is very similar to trading, except you place a bet on how you expect the price to move. You make a profit (or loss) based on the amount a price changes multiplied by the value of your stake. Spread betting is also entirely tax free.

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Sources & references
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James Knight
Editor of Education
James is a lead content editor for Invezz. He's an avid trader and golfer, who spends an inordinate amount of time watching Leicester City and the… read more.